This document discusses key factors for building a good website, including user experience, search engine optimization, being dynamic, maintenance, and web hosting. It also examines mobile device usage statistics globally, noting rapid growth in the number of internet and mobile users worldwide. Specifically, over 40% of the global population now has internet access, and mobile traffic accounts for about 35% of global internet traffic. The mobile market is an important channel that is growing, with over half of the world's population now having an active mobile device. Websites need to have mobile versions or be responsive to this growing mobile usage.

1. What makes a good website?
How mobile devices change higher
education today for tomorrow?
EDUNIVERSAL WORLD CONVENTION 2014

2. 5 questions
How will you get people to your website?
Who will be coming to the site?
What question will my visitors have?
What do you want your visitors to do?
How do my visitors like to stay in touch?

3. 5 rules
1
USER EXPERIENCE
Usability
Design
Utility
Ergonomics
Accessibility
Performance
Marketing
Human factors
Interoperability

4. 2
SEARCH ENGINE
OPTIMIZATION
(SEO)
Content
Page Rank
Google
Analytics
Local
Target
Search
Keyword

5. 3
DYNAMIC
Database
SQL
Template
Medias
Separation
Update
Versioning

6. 4
MAINTENANCE
CMS
Collaboration
Rules Content
Team
Support
Workflow
Update

7. 5
WEB HOSTING
DISPONIBILITY
Storage
24/7
Server
Files
Data
Cache
Security

8. Who is using the Internet?
2 991 900 000
Internet user in the world
(via fixed connections)
Around 40% of the world population has an internet
connection today.
In 1995, it was less than 1%.
The number of internet users has increased tenfold
from 1999 to 2013.
The first billion was reached in 2005. The second
billion in 2010. The third billion will be reached by the
end of 2014.
1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
3 000 000 000
2 250 000 000
1 500 000 000
750 000 000
0
Source : Internet Live Stats

9. Global digital statistics
TOTAL
POPULATION
7,26
BILLION
Urbanization : 53%
ACTIVE
INTERNET USERS
(via fixed connections) ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
2,99
BILLION
Penetration : 42%
2,03
BILLION
Penetration : 28%
3,63
BILLION
Penetration : 50%
1,56
BILLION
Penetration : 22%
Source : We are social

10. Platform comparison : mobile devices around 35% of
global traffic
WORLDWIDE STATS
from January 2013 to October 2014
Source : Stat Counter

11. Mobile growth stats
3 There are 3 times as many mobile
phones in the world as there are
computers.
1
BILLION
In China alone, there are already over 1 billion
mobile subscriptions.
By the end of 2015, about half à
Young adults typically check their smatphones
trillion apps will have been
60 60 times per day.
downloaded. 500
BILLION
2015 Mobile growth is unlikely to subside. By 2015 there will be 20 times more content, 15 times more apps
and quadruple the mobile transactions compared to four years earlier.
Source : IBM – A smart planet

12. About the mobile consumers
Source : Our mobile planet – Google thinkinsight
Demographics
11-15 yo | 6,50%
16-25 yo | 25,90%
26-34 yo | 23,10%
35-49 yo | 24,90%
50-65 yo | 14,60%

13. About the mobile consumers
Source : Our mobile planet – Google thinkinsight
Mobile users perform actions after a local information search
46% 59%
CONTACT VISIT
16% 34%
SOCIAL PURCHASE

14. Axes for the mobile market
Mobile application
Mobile version website
Responsive design

15. Conclusion
UX + SEO + DYNAMIC + MAINTENANCE + WEB HOSTING
=
GOOD WEBSITE
MOBILE DEVICE
MUST CHANNEL & GROWING

16. THANK YOU :-)
Any questions ?
To contact us :
Antoine.bayle@eduniversal.com
Jean-michel.leroy@eduniversal.com