2. Bio
Product Director & Inventor
• TED Emerging Innovator 2019
• London School of Economics
• USC Marshall School of Business
• Successful exit (marketing tech)
• Medical/health tech
• Director of Product @ Quantgene
• Founder and CEO @ Fifo Technologies
2/15
Marcel Furmie
6. • If that question divides your user group, which user group has the
biggest market opportunity - is it people sending critically important
messages like OTPs or a marketing company sending big volumes of
lower importance messages?
• What inherent problems, constraints and limitations lie in dealing with
regulations and the cellular networks?
• Who are the people sending SMS?
• Who are they sending it to?
• What companies do they rely on now and how can we be different?
• What is the content matter of the messages?
• Is performance or deliverability the biggest priority?
8. Level up to
great PM
• Add insights from your
own experience and
knowledge to the
problem
9. New
definition
• My problem was then defined as
“high volume transactional
SMS senders hit huge
delays when sending time-
critical SMS to millions of
users”
10. be in love with the PROBLEM
and never with your
solution
3/15
20. “current cancer screening methods don’t
routinely search for most of the common
types of cancer so when we do find it, the
mortality rate is often times 10x worse”
21. if the goal doesn’t scare you, it’s
probably too mild!
-Alexis and Adrienne
24. 3 areas of risk:
User risk
Business risk
Ops + technology risk
25. User risk: PMF
“When we hit PMF, we
started feeling pull for the
first time”
“Like getting pressed into
the back of your seat by a
fast car or a plane taking
off”
“Word of mouth was
uncontrollable”
Lenny Rachitsky
