AIT AS1 Promotions Engine Final Presentation By Alex & Edward

1. PROMOTIONS ENGINE

2. FUNDAMENTAL CONCEPTS
• Scenarios and reasons why companies need a
promotions engine:
o Increase profits
o Avoid chaos
o Efficient process
o Dynamic response in the competition market.
o Reduce risk
o Omni channel Multi-channel Cross channel

3. PROMOTIONS ENGINE VS
CAMPAIGN MANAGER
• Clarify the difference:
o Advertising management
o Massive reporting tools such as dashboards etc.
o Loyalty management.
o Complexity.

4. DRAWBACKS OF MANY PROMOTIONS
ENGINE
• Most promotions engine software’s front end are not user friendly or
attractive.
• Too many steps and requirements to create promotions.
• Requires IT staff or technical knowledge to create a promotion.
• Hard to read or understand a promotion for non IT users.
• Poor response time when applying a promotion at POS / mobile
devices.
• Different levels of integration: from easy to tightly coupled
integrations.
• Cost.

5. BENEFITS OF USING A
PROMOTIONS ENGINE 1
• Established, ubiquitous, presence in the market.
• Experience.
• Quick response time when applying a promotion.
• Efficient and effective user interface
• Solve problems. It just works
• Multi / Cross / Omni channel compatible
• Reduction of Point of sale’s maintenance
• Improvement in the publishing of a promotion
• Reusable Promotion Templates.

6. BENEFITS OF USING A
PROMOTIONS ENGINE
• User Friendly Administration Interface.
• Potential Sales Increase
• Better response time in the publication of promotions allows the company to
keep up with the competition.
• Return on Investment.
• Easy integration into any point of sale software.
• Rules independent of the technology.
• Extensible framework.
• Rapid implementation of a promotion.

7. CONCEPTUAL ARCHITECTURE

8. EXTERNAL ARCHITECTURE

9. ACCC 2015 REVIEW
• Mandated total penalties in excess of $28 million awarded against
contraveners of the Australian Consumer Law (ACL).
• 16 infringement notices from 12 businesses: total over $522,000.
$18 M
Cartel Conduct
“Laundry Detergent
Price Fixing”
$2.5 M
Misrepresentation
“Baked fresh today…
in Ireland”
$1.7 M
Misrepresentation
“Different Body Parts,
Same Active
Ingredients”

10. USER STORY – ECOMMERCE
• Time
• Bottom line
• Customer satisfaction / loyalty
• Relocate Staff to more critical tasks
• Quickly adapt to the market
• Return on Investment

11. PROMOTIONS ENGINE