This document outlines a content marketing strategy to improve organic traffic and rankings for a client's car hire pages. The strategy involved analyzing the client's business, identifying opportunities, and creating a three-pronged approach involving commercial, informational, and creative content. Seventy-five new pieces of content were produced across 500 optimized pages in the first 4 months. Research was also conducted to identify topics and publications for outreach. The results included 60 pieces of media coverage reaching over 900 million people and generating social shares and backlinks, helping achieve the client's organic goals.