Update on the implementation of the Full Media Format strategy (strategy = copyright Edwin Valent 2013) @ SBS Broadcasting.

1. SBS
CREATIE
SEPT 2013

2. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
1. EDWIN VALENT
2. FMF STRATEGY
3. FMF @SBS
4. RESULTS SO FAR
Agenda

3. ME
MYSELF
AND I

4. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
:: SBS/CREATIE
CREATIEF DIRECTEUR SBS BROADCASTING
:: MAIL
EDWIN.VALENT@SBS.NL
:: WEBSITE
WWW.EDWINVALENT.NL
:: TWITTER
@BRUUT
Me, myself & I

5. FULL MEDIA
FORMAT
STRATEGY

6. TELL YOUR ENGAGING STORY
TO YOUR AUDIENCE TO THE FULLEST
USING THE STRENGHTS OF A RELEVANT
MEDIAMIX
NOT JUST FOR A MOMENT
...BUT CONTINUOUSLY

7. SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @VARA
REACH:
FROM 1 MILLION - 7.5 MILLION
UNIQUE VISITORS PER MONTH
FMF BIG SUCCESS
(DWDD FROM 15.000 -
500.000 A WEEK)

8. SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @LBi
BRANDED FMF’S
SPEEDO (NEW YORK)
EXPERIA (LONDON)
WNL (NETHERLANDS)
ETC

9. NOW: SBS
SBS6/NET5/
VERONICA

10. OUR
MAIN
GOAL

11. TRANSFORM SBS FROM BEING A
BROADCASTER INTO
A FULL MEDIA COMPANY.
FUTURE PROOF--FRONT RUNNER--DICTATE MARKET
ENGAGEMENT--NEW BUSINESS MODELS--FRIENDS

12. FULL MEDIA
FORMAT
THE WHY

13. SBS/creatie - SBS Broadcasting © 2013
Changing consumer

14. SBS/creatie - SBS Broadcasting © 2013
Changing media landscape

15. SBS/creatie - SBS Broadcasting © 2013
Changing advertisers

16. CHANGING BRAND AWARENESS...
DUE TO ALL DEVICES, CHANGING CONSUMER
CONSUMPTIONS AND A FRAGMENTED
MEDIALANDSCAPE, BRANDS CAN ONLY
SURVIVE THROUGH AUTHENTIC, MATCHING
AND ENGAGING STORIES

17. FULL MEDIA
FORMAT
WHAT IT IS

18. FULL MEDIA VISION:
TELL (Y)OUR STORY PERFECTLY
TO THE TARGET GROUP
WHERE, WHEN AND HOW THEY WANT
TO INTERACT WITH THE STORY...

19. WE CREATE FORMATS & DOMAINS
WITH THE MOST IDEAL MEDIAMIX
USING EVERY PLATFORM THE PROPER WAY
REACHING THE TARGETGROUP PERFECTLY
AND DELIVERING LOYALTY & RELATIONSHIPS

20. any moment, any device...

21. how they want it...

22. HOW WE
IMPLEMENT
FMF @SBS

23. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION
• NEW WORKFLOWS
• NEW & BIGGER MEDIAMIX (= NEW PLATFORMS)
• FMF CONCEPTING
• REALISATION FORMATS (CONTENT, TECHNIQUE)
• DYNAMIC STORYTELLING
Implementation fmf @SBS

24. SBS/creatie - SBS Broadcasting © 2013
Re-organization: SBS/creatie
CONTENT
content producers team
CONCEPT,
STRATEGY,
DIRECTION
direct & concept team
DIGITAL
technique & design
mediamix

25. SBS/creatie - SBS Broadcasting © 2013
New workflows

26. SBS/creatie - SBS Broadcasting © 2013
New platforms
• KIJK VOD PLATFORM
• 2nd SCREEN
• CHANNEL WEBSITES
• CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN
• SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST)
• INTEGRATION NETWORK
• KIJK RESPONSIVE
• RESPONSIVE CHANNEL WEBSITES

27. SBS/creatie - SBS Broadcasting © 2013
KIJK SBS6, NET5 & Veronica

28. SBS/creatie - SBS Broadcasting © 2013
Apps: SBS6, NET5 & Veronica

29. SBS/creatie - SBS Broadcasting © 2013
Channel websites: SBS6, NET5 & Veronica

30. SBS/creatie - SBS Broadcasting © 2013
Social media

31. RESULTS
SO
FAR

32. SBS/creatie - SBS Broadcasting © 2013
STORYTELLING VIA FMFSTRATEGY:
SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS
VOD PLATFORM KIJK FROM SCRATCH TO:
2 MILLION USERS P/M +
28 MILLION VIDEOVIEWS IN 2011
45 MILLION VIDEOVIEWS IN 2012
> 2013 MORE THAN 60?
Results #1

33. SBS/creatie - SBS Broadcasting © 2013
ROLL OUT VOD STRATEGY:
FVOD -> AVOD -> TVOD -> SVOD
(> 100.000 PAID MEMBERS ON KIJK.NL)
SOCIAL MEDIA IMPACT!
SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES)
SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS)
NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES)
VERONICA +1500% ON FACEBOOK // 800% ON TWITTER
Results #2

34. SBS/creatie - SBS Broadcasting © 2013
APPS IMPACT
400.000 INSTALLMENTS // 500.000 UNIQUE USERS
FULL MEDIA FORMATS STEP 2
CREATING FMF TOGETHER WITH PRODUCERS FE UTOPIA
Results #2

35. HOW TO...
FULLMEDIA
FORMATS

36. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION
• NEW WORKFLOWS
• NEW PLATFORMS
• FMF CONCEPTING
• REALISATION FORMATS (CONTENT, TECHNIQUE)
• DYNAMIC STORYTELLING
Implementation fmf @SBS

37. SBS/creatie - SBS Broadcasting © 2013
TV > FMF

38. SBS/creatie - SBS Broadcasting © 2013
Mediamix

39. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
FMF: STORYTELLING ALL DAY LONG
7.00 uur 2319
The Why

40. SBS/creatie - SBS Broadcasting © 2013
Live reports via social media

41. SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland

42. SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland

43. SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland

44. BRANDED
FULLMEDIA
FORMATS

45. USING OUR STORYTELLING
SKILLS AND THE STRENGTHS
OF OUR MEDIA
TO TELL BRAND STORIES

46. BRAND QUESTION
BRAND ANALYSIS
TARGET GROUP, GOALS, BACKGROUND
SOLUTION
INSIGHT
STORY
MEDIAMIX
DIRECTING THE STORY
Full media step by step

47. SBS/creatie - SBS Broadcasting © 2013
Branded full media formats

48. SBS/creatie - SBS Broadcasting © 2013
DURING AFTERBEFORE
More than 8 weeks...

49. QUESTIONS?
PLEASE
ASK ME

50. THERE
IS MORE
TO COME...

51. THANKS SBS/CREATIE