What are chatbots? why are we talking about them now? will they replace apps?

1. 1Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Internet of Things
Managing the exponential data with
1Galit Fein & Pini Cohen’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Galit Fein STKI 2016
Galit Fein & Einat Shimoni
EVP & senior analysts

2. 2Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

3. 3Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

4. 4Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Dramatic change in our global economy is
about to occur between 2016 and 2020.
“Rising Billions”:
3 to 5 billion new consumers,
who have never purchased
anything, never uploaded
anything and never invented and
sold anything, are about to
come online and provide a
mega-surge to the global
economy.

5. 5Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Human-Computer Interaction (1830s – 2015)
Punch Cards for
Informatics
1832
QWERTY
Keyboard
1872
Electromechanical
Computer (Z3)
1941
Electronic Computer
(ENIAC)
1943
Paper Tape Reader
(Harvard Mark I)
1944
Mainframe Computers
(IBM SSEC)
1948
Trackball
1952
Joystick
1967
Microcomputers
(IBM Mark-8)
1974
Portable Computer
(IBM 5100)
1975
Commercial Use of
Window-BasedGUI
(Xerox Star)
1981
Commercial Use
of Mouse
(Apple Lisa)
1983
Commercial Use
of Mobile
Computing
(PalmPilot)
1996
Touch + Camera -
based Mobile
Computing
(iPhone 2G)
2007
University of Calgary, “History of Computer Interfaces” (Saul Greenberg)
Voice on Mobile Voice on Connected /
(Siri) Ambient Devices
2011 (Amazon Echo)
2014
artificial
intelligence

6. 6Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
From “Apps” to “platforms”
• We will move from “Apps” to “platforms”
• Platform is where the customer already
lives (chat platforms/ virtual personal
assistants)

7. 7Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Amazon Alexa Voice Platform
Leveraging proliferation of microphones throughout house to reduce friction for making purchases...
3x faster to shop using microphone than to navigate menus in mobile apps*...
Amazon Prime
(~44MM USA Subscribers)
Amazon Echo
Evolution of Shopping
with Echo
Amazon
Echo Tap
Amazon
Echo Dot 1.
2.
3.
Shopping Lists (2014)
Reorder past purchases by voice (2015)
Order new items – assuming you are fine
with Amazon selecting exact item (2015)
Source: Cowen & Company Internet Retail Tracker (3/16), Recode, MindMeld

8. 8Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

9. 9Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

10. 10Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Messaging apps are the new OS
The top four messaging apps in the world have nearly 3 billion monthly active users and are
opened almost five times as much as regular apps.
Facebook Is Dominating The
Messaging App Wars
The two largest messaging apps in the world
– Facebook Messenger and WhatsApp –
are both owned by Facebook..

11. 11Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

12. 12Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Messaging/ Text Bots
are just any other user of messaging apps
(ie. WhatsApp, Viber, etc.)

13. 13Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Just ask Alexa

14. 14Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
How it works?
• You invite a Bot to a group, command it to post messages (help of
keywords).
• Bots like “people” have profile photos, names, they can be direct
messaged or mentioned, they can post messages and upload files.
• Bots read and write messages & conduct complicated workflows for you.
• Bots implement their own logic, connect various services, implement
workflows, track, monitor, report, chat, chart data, alert, remind and
communicate with various IoT devices and web services

15. 15Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
They're here — or they're about to be
So you can chat with it instead of
dealing with website, app, or (heaven
forbid) calling in to customer service

16. 16Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

17. 17Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

18. 18Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
• Powered by artificial intelligence.
• Text-based services that let users
complete tasks.
• Multifunctional.

19. 19Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Do you need a bot to talk to your bank?
And if you do, how will you use it?
RBC and DBS banks

20. 20Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

21. 21Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Facebook’s Bot Engine:
tool for teaching chatbots
what to say in specific
types of situations based
on the Send/Receive API
standard for building
Messenger bots

22. 22Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

23. 23Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
•
•
•
•
•
•
•
•
•
Difficult to build a good app
Difficult to market
Requires storage space
Requires updates
Multiple apps for different services
Relatively inexpensive to build
Easy to share
No need to download
Auto updates
Multiple apps for different services One app for all services

24. 24Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
Messaging Bots “really” replace Apps
or live in symbiosis with them ?

25. 25Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.
In less than a month 10% of Rare
Pink customers will go through the
entire process of designing and
choosing a ring with sales
associates on WhatsApp.
WhatsApp Is Finally Inviting Businesses
onto Its Massive Network in 2016
We can discuss your ideas, answer your questions and keep you updated
through whichever medium suits you best. Your design consultant is happy
to speak with you over the phone or message via WhatsApp

26. 26Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

27. 27Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

28. 28Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

29. 29Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.

30. 30Galit Fein & Einat Shimoni’s work Copyright@2016. Do not remove source or attribution from any slide or graph.