Business Intelligence Trends

BI Trends

Einat Shimoni
EVP & Senior Analyst
Enterprise Applications,
Analytics & KM Strategies

Blog:
einatstki.blogspot.com
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2008 Technology priorities in Israel
Sources: STKI Survey 2008, CIO Insight

BI: Main technology for 2008

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BI Radar
Interest

MDM/
Data hubs Implementing
Active BI

Using

Dashboards
Classic BI
Scorecards

Financial BI
Analytical
CRM
Campaign
Mng.

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The good stuff people are saying about BI:

The best way to get value from existing apps
Helps IT & business alignment
Created an organizational language
A single version of the truth (DW)
Connecting actions to strategy (BPM & Scorecard)
Something that can help us make better &
smarter processes (Operational BI)

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The bad stuff people are saying about BI:

BI is under-used in most organizations
Stand-alone data marts create several data versions
Some users find it difficult to use
“Data Mining is only for experts”
The data is not 100% reliable

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BI most popular uses…
Source: Cutter 2008 IT Survey

Isn’t getting enough attention

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BI Trends – STKI Round Table
Classic BI is OK…

Becoming more critical

New Application projects are combined with BI

Issues:
 Expanding to more users

 Making it easier to use

 Technical issues – ETL takes too long…

 BICC?
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BI Trends – STKI Round Table

Active BI is the next big thing:
 Customer Scoring

 Risk Management

 Managing customer data

 Consolidation of Channel CRM issues

 This requires real time techniques

 Data quality WILL BE (or will continue to be) a problem

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Operational BI Trends

 Operational Analytics: BI for tactical everyday decisions
 The application of BI Technologies to Business Processes
= “smarter processes”
 Event-driven BI & BI-driven events
 Real Time/Near Real Time

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Which Application Domains are most Popular?
(Cutter Survey)
30% of large organizations are using real time BI apps

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BI With or Without a DW?
Source: Cutter

BI without DW
This approach makes early success possible without waiting for the
DW. However, it leads to IT devolution, spider web implementations,
and the continuation of data chaos throughout the enterprise

BI with DW
This approach makes data management, consistency, and a quot;single
version of the truthquot; possible. On the other hand, it takes a long time
and might not even be responsive to each BU's needs

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Definitions: BPM, Dashboard & Scorecard
Business Performance Management: A management
tool that translates mission statements into quantifiable
measures and checks whether they are achieved

Dashboard (monitoring): An Interface that displays
performance metrics in an easy and intuitive way
(usually more real-time oriented)

Scorecard: displays the periodic progress of
performance, linked to strategic planning

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The biggest challenge in BPfM
Source: Cutter

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Packaged Applications

 Analytical CRM
 Fraud Detection
 Financial Planning
 Supply Chain Intelligence

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Near Future BI Trends

Better Web Analysis capabilities

Mobile BI (high level metrics and alerts)

Business-oriented metadata

Data Management (?)

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Not so Near Future BI Trends

Convergence of structured and unstructured data

Enterprise search + BI

Text Analysis

BI as a Service

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Information Management

Quality of data decreasing each year (~10%)
Need for data from external sources increases
No Data Governance
Information management can create
competitive advantage, but most organizations
aren’t exploiting it for this purpose

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MDM:
Master Data Management

A new name for an old process
MDM: The ability to deliver a consistent set of
information across the organization
The creation of golden records for a single view and access
point to data across the organization
What has changed?
Data is becoming more problematic
Technological advancements

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MDM Definitions

MDM is the authoritative, reliable foundation for data
used across many applications & constituencies with
the goal to provide a single view of the truth no matter
where it lies; examples: “net revenue”, “# of
customers”

Aaron Zornes, Chief Research Officer,
The CDI-MDM Institute

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STKI Survey 2008:
Are you planning to enter MDM?

Not familiar Plans to
with area enter MDM
29% 36%

No plans
35%

~60% of Israeli orgs don’t know/plan on MDM projects,
Compared to 60% of global enterprises that already started

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BI: Bottom Lines
BI is a main priority for 2008-9
Data is becoming more actionable
Move from “Classic BI” to “Active BI”
Scorecards should be more about planning,
less about “presentation”
Data becoming more actionable:
MDM concept will catch on (but doesn’t
mean orgs will buy MDM tools)
Data Management: messy but valuable
Need for Information Architecture
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Einat Shimoni
EVP & Senior Analyst
Enterprise Applications,
Analytics & KM Strategies

22

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