Presentation of Albert Einstein College of Medicine social media policies by Paul Moniz and David Flores. Overview of Facebook, YouTube, Twitter use and policies. More info at http://einstein.yu.edu/social-media

1. Overview, Official Guidelines and Best Practices Paul Moniz, Director of Communications and Marketing David Flores, Social Media Manager

2. What Are We Talking About Today? Strategy Einstein Social Media Milestones How Social Media is Being Used in Science/Healthcare Review of Social Media Guidelines Privacy What’s in it for YOU Science at the heart of medicine

5. Official Einstein Twitter Feed: Est. Jan. 2010>1896 followers, on 157lists, 6095 tweets, avg 10 tweets per day Science at the heart of medicine Other OfficialTwitter Feeds @EinsteinMedicin @AE_CancerCenter @EinsteinPhD @EinsteinLibrary @EinsteinStudies@EpgntxEinstein@myalbertcbe

6. Twitter Engagement Guest-moderated MDchat, 1st online chat for M.D.s Co-hosted diabetes twitter chat Partnered with National Alzheimer’s Assn./MDchat on chat with younger-onset early stage patients Science at the heart of medicine

7. Einstein Facebook Page: Est. May 2011342 fans, 74,729 users exposed to the page Science at the heart of medicine Average monthly active users (posting comments, likes) doubled since June

9. Access to “players” in important sectors

10. Continuous learning and exposure to best practices

11. Forging key off-line relationships

12. Invitations to conferences, events, in-person meetings

14. More than 1 billion tweets per week *

15. 1 of every 6 hours spent online***Figures reported by Facebook and Twitter, respectively** According to comScore, research

16. How Can Social Media Help YOU? Learn of new developments in your field Form communities of interest Join conversations/share opinions/generate ideas Publicize projects Move audiences to action Science at the heart of medicine

18. Attendees dub illness “Domainerflu”

19. L.A. County officials used Facebook to inform victims of where to seek treatment

20. Social media descriptions helped officials determine that Legionnaires' disease was the cause “The way that information moves is very similar to the way disease moves.” - Dr. David Fisman, epidemiologist University of Toronto in the NY Times article “Social Media Join Toolkit for Hunters of Disease”

21. A Tool for Patients More than 80% of Americans online for healthcare information* 1 in 4 Internet users has watched an online health video** 32% say trust in social media is “very high” ** 1 in 5 Americans use social media to make healthcare decisions ** * Pew Internet & American Life Project survey, published fall of 2010 ** February, 2011 study by National Research Corp. surveying 22, 877 adults Science at the heart of medicine

22. Einstein Social Media Guidelines Purpose of Social Media Guidelines Encourage legal and responsible use Provide guidance for faculty, staff, students Explain how to create official accounts Provide guidance on personal use of SM Science at the heart of medicine

24. Previously created accounts grandfathered

25. Application link found in Social Media Primer and GuidelinesScience at the heart of medicine

27. Posts can link to studies ads or information

28. Administered by Eileen Shore (eileen.shore@einstein.yu.edu)

30. Privacy: HIPAA and Social Media Same rules apply online and offline Photos and descriptions especially troublesome General advice okay but caution advised Presume all social media conversations are public Social media: a giant glass elevator – never know who is listening Science at the heart of medicine

31. Your Privacy Be aware and alert; not afraid Privacy varies from network to network Caveat: Network changes=privacy changes Find and check settings regularly for new options Monitoring is always an option: promotes learning Science at the heart of medicine

32. Choosing Privacy Choices you make here will affect who can see your public profile and contact information Science at the heart of medicine

34. Ability to selectively hide pictures and updates

35. Separate private and public lives

37. Reputation in Social Media Science at the heart of medicine Conversations are already happeningabout you Ratings sites can help determine how well you’re doing on social media Never respond when angry, commentslast indefinitely Response is reputation The Gossips by Norman Rockwell, 1948

38. Social Media FAQs: Q: What information will be shared about me if I a page? A: Your privacy settings determine what’s revealed Q: Why should I like a page? A: To be able to comment and post on a page and engage in conversation Science at the heart of medicine

39. Social Media FAQs: Q: What does “following” someone mean? A: Following allows you to see - in real time - the messages posted by a given account Q: Why bother following those who don’t follow you back? A: Following someone whose work you’re interested in may lead to finding more information through their tweets Science at the heart of medicine

40. 5 Quick Tips Be helpful Be professional Be alert Be consistent Be yourself Science at the heart of medicine

41. For More Information… Science at the heart of medicine socialmedia@einstein.yu.edu www.einstein.yu.edu/social-media

42. Official Guidelines and Best Practices Paul Moniz, Director of Communications and Marketing David Flores, Social Media Manager