Ekaterina Ivovich
126
Abonné
Personal Information
Entreprise/Lieu de travail
Russian Federation Russian Federation
Profession
Head of Strategic brand development and special projects
Secteur d’activité
Advertising / Marketing / PR
À propos
*Having more than 10 years experience in marketing with international brands, currently I'm in charge of both Digital and BTL strategies in newly born advertising agency with strong roots.Responsibilities: Holistic Strategic approaches, communication strategy,analytics (social media, web, offline), marketing researches, content strategy with further realization including videoproduction.
*The Globes winner
*Author trainings:
1. Strategy - universal approach to life (for beginners in advertising and students)
2. Briefing process: strategy + creative (for advertising agencies)
3. BTL: rethinking the effectiveness (consumer promo + efficiency evoluation) (for brand professionals)
Mots-clés
ивович
стратегия btl
consumer journey
путешествие потребителя
zmot в btl
нулевой момент истины
планирование btl-кампаний
zmot и btl
воронка
jwt trends
future consumers
russian consumers
trends summary
trends
worldwide trends
btl
zmot
Tout plus
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