1. Online Shopping

2. OOH - AAAH
Online Shopping + LINC

3. Online Shopping + LINC

4. Online Shopping + LINC

5. Online Shopping + LINC

6. Increase Online 2012 share of all
Sales 2011-12 retail business
UK 14% 13.2%
Germany 13% 10.0%
Switzerland 16.0% 9.9%
Denmark 14.0% 9.1%
Norway 17.0% 9.1%
France 22.0% 8.7%
Sweden 18.0% 8.0%
N/B/L 14.0% 5.7%
Spain 16.0% 4.1%
Poland 24.0% 3.8%
Italy 18.0% 1.6%
Online Shopping + LINC

7. Online Shopping + LINC

8. • Shopping 5-7%
• Betting 20-25%
• Travel 35-40%
Online Shopping + LINC

9. • Number of Shoppers 64%
• Growth Rate 20-30%
• Total Spend 2012 - $25 Billion
Online Shopping + LINC

10. Some
Important Questions
Online Shopping + LINC

11. How old are online
shoppers?
Online Shopping + LINC

12. Online Shopping + LINC

13. What are online shoppers
buying?
Online Shopping + LINC

14. Online Shopping + LINC

15. Why shop online?
Online Shopping + LINC

16. • 24-hour convenience
• Comparing prices
• Convenience
• Avoiding crowds
• Ease of finding items
• Variety / Range
• Avoiding checkout line
Online Shopping + LINC

17. Online Shopping + LINC

18. Where do online
shoppers live?
Online Shopping + LINC

19. Online Shopping + LINC

20. What tools do online
shoppers use?
Online Shopping + LINC

21. • Computer 97%
• Tablets 47%
• Mobile phones 30%
Online Shopping + LINC

22. Who is addressing online
shopping?
Online Shopping + LINC

23. • 59% of Australian S.M.E.’s
have online ordering, at least
• < 10% of Western Australian
S.M.E.’s know what online
retailing is
Online Shopping + LINC

24. How do online shoppers
pay?
Online Shopping + LINC

25. • Credit Card 25%
• Money Transfer 12%
• Combination 54%
• Neither 9%
Online Shopping + LINC

26. Where are shoppers
shopping?
Online Shopping + LINC

27. • Australia 53%
• Overseas 19%
• Combination 29%
Online Shopping + LINC

28. There is no gender effect
for online shopping:
• Male: 51%
• Female: 49%
Online Shopping + LINC

29. What is the income of
online shoppers?
Online Shopping + LINC

30. Online Shopping + LINC

31. What are the barriers to
online shopping?
Online Shopping + LINC

32. Online Shopping + LINC

33. What are the trends to
watch out for?
Online Shopping + LINC

34. • Shoppers dictating
• Mobile payments
• In-store integration
• Service improvements
Online Shopping + LINC

35. • App Growth
• Qualification Growth
• Content Growth
• Video Growth
• Social Media Growth
Online Shopping + LINC

36. What is online shopping
not about?
Online Shopping + LINC

37. Design & Technology
Online Shopping + LINC

38. Successful
Online
Retailing
Online Shopping + LINC

39. Technology that supports your business model
Online Shopping + LINC

40. …and enables cross-channel integration
• Physical store
• P.O.S. (inventory) system
• Main website
• Mobile Device Apps
• Social media sites
• Online catalogues
Online Shopping + LINC

41. Example: e-bay.com website & iOS App
Online Shopping + LINC

42. Lasoo.com.au online catalogue
Online Shopping + LINC

43. Content
• A desirable product range
• Product photos
• Detailed product descriptions and specifications
• Product reviews
• User support such as live chat, phone or quick return email
• Other value-add information and services
Online Shopping + LINC

44. thehomedepot.com – huge product range plus
value-add information and services
Online Shopping + LINC

45. Effective marketing
• SEM (search engine marketing)
• Organic SEO (search engine optimisation)
• Online catalogues and affiliate marketing
• Social media marketing/promotions
• e-direct marketing
Online Shopping + LINC

46. SEM – Google Adwords
Online Shopping + LINC

47. Organic SEO - Google
The same search for
‘books’ returns
Booktopia position No. 2
Angus and Robertson
comes back in position
No. 12
Online Shopping + LINC

48. Results through ‘Google books’…
Searching
‘books’ through
Google Books:
Where to buy –
1. A & R
2. Booktopia
Online Shopping + LINC

49. The barriers to entry for
SME’s
Online Shopping + LINC

50. Cost
Technology development cost
Content development cost
Ongoing marketing cost
Online Shopping + LINC

51. From the horses mouth
Online Shopping + LINC

52. • WA Cleanskins
• Urban Locavore
Online Shopping + LINC

53. Questions
Online Shopping + LINC

54. THANK YOU
(For not going to sleep)
Online Shopping + LINC