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Technical SEO for the Non-Techie
3. 404 ERRORS
What are 404 errors?
• A 404 error means a file cannot be found on
a website.
• How it happens
– URL gets changed
– File is removed
– Typo in a link
404’s effect SEO because…
• If Google found the page, but cannot crawl
it, Google will remove that page from its
index
404’s effect SEO because…
• If Google found the page, but cannot crawl it,
Google will remove that page from its index
• Links to broken pages will be ignored
How to check for 404 errors
• Use a crawl tools such as Siteliner.
How to check for 404 errors
• Google
Search
Console
How to check for 404 errors
• Bing Webmaster Tools
How to check for 404 errors
• SpringTrax
– visitor
impact
monitoring
tool.
How to check for 404 errors
• Consolidate reports
How to check for 404 errors
• Consolidate reports
• Check
– Google Search Console and Bing Webmaster
Tools monthly
– SpringTrax daily or weekly for ecommerce
sites.
– Crawl tools with major site changes
Join us for the next video:
XML Sitemap

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Technical SEO for the Non-Techie: 404 Errors

  • 1. Technical SEO for the Non-Techie 3. 404 ERRORS
  • 2. What are 404 errors? • A 404 error means a file cannot be found on a website. • How it happens – URL gets changed – File is removed – Typo in a link
  • 3. 404’s effect SEO because… • If Google found the page, but cannot crawl it, Google will remove that page from its index
  • 4. 404’s effect SEO because… • If Google found the page, but cannot crawl it, Google will remove that page from its index • Links to broken pages will be ignored
  • 5. How to check for 404 errors • Use a crawl tools such as Siteliner.
  • 6. How to check for 404 errors • Google Search Console
  • 7. How to check for 404 errors • Bing Webmaster Tools
  • 8. How to check for 404 errors • SpringTrax – visitor impact monitoring tool.
  • 9. How to check for 404 errors • Consolidate reports
  • 10. How to check for 404 errors • Consolidate reports • Check – Google Search Console and Bing Webmaster Tools monthly – SpringTrax daily or weekly for ecommerce sites. – Crawl tools with major site changes
  • 11. Join us for the next video: XML Sitemap