In this presentation get a summary of the most important aspects that you should pay attention to regarding technical SEO.

1. Technical SEO for the Non-Techie
6. SUMMARY

2. Recap and Action Plan
• What is technical SEO

3. Recap and Action Plan
• What is technical SEO
– Findable

4. Recap and Action Plan
• What is technical SEO
– Findable
• Example: Remove 404 errors, XML sitemap

5. Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable

6. Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
• Example: increase speed, uptime, don’t block crawls

7. Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
– Understandable

8. Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
– Understandable
• Example: use accurate tags, avoid duplicate content

9. Recap and Action Plan
• What is technical SEO
– Findable
– Crawlable
– Understandable
• Technical SEO is about supporting robot
and human visitors.

10. Recap and Action Plan
• To start, we suggest you do the following today
– Run a speed test on your website.
– Setup Hyperspin
– Google your website – what do the title and
description tags look like?
– Check for 404 errors in Google Search Console and
Bing Webmaster Tools.
• Setup SpringTrax if you have a bigger website/more important
web presence

11. Recap and Action Plan
• If you haven't already, setup Google Search Console and
Bing Webmaster Tools. They are free and verification is
rather straightforward – add a tag or page to your site.
• Once a month as part of your monthly stat check, check
your site technically in Google Search Console…
– Make sure Google can access your website, and so can Bing.
– Check for crawl errors
– Look at your XML sitemap
– Check out HTML improvements

12. Questions
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info@elementive.com
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