In this presentation learn about the importance of website speed and how to monitor your website speed in order to improve SEO.

1. Technical SEO for the Non-Techie
2. WEBSITE SPEED TESTING AND
MONITORING

2. What do we mean by website speed?
• The time it takes for your website to load
into a users browser

3. Why is website speed important?
• According to a recent blog post from
KissMetrics;
Longer load times
lead to higher
abandonment
Source: https://blog.kissmetrics.com/loading-time/

4. Why is website speed important?
• According to a recent blog post from
KissMetrics;
If you website takes
longer than 3
seconds to load, you
risk losing 40% of
your visitors.
Source: https://blog.kissmetrics.com/loading-time/

5. Why is website speed important?
• According to a recent blog post from
KissMetrics;
A 1 second delay can
lead to a 7% loss in
conversions
Source: https://blog.kissmetrics.com/loading-time/

6. Website Speed and SEO
• Website speed is important to your SEO
efforts because faster websites are:
– Easier to crawl
– Easier to access
– More likely to rank (although this is marginal)
– Most importantly, more likely to keep visitors
around!

7. How to check website speed
tools.pingdom.com

8. How to check website speed
tools.pingdom.com

9. Speed test results: Waterfall

10. Speed test results: Waterfall

11. Speed test results: Waterfall

12. Speed test results: Waterfall

13. Page Analysis

14. Website speed next steps
• Run a speed test at tools.pingdom.com
• Get with your developer to review the
waterfall view to find ways to decrease
your website’s load time.
• Re-check your website speed every
month.

15. Website speed next steps
• Run a speed test at tools.pingdom.com
• Get with your developer to review the
waterfall view to find ways to decrease
your website’s load time.
• Re-check your website speed every
month.

16. Website speed next steps
• Run a speed test at tools.pingdom.com
• Get with your developer to review the
waterfall view to find ways to decrease
your website’s load time.
• Re-check your website speed every
month.

17. Website is up and live

18. Website: Up or Down

19. What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.

20. What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.

21. What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.

22. What is Hyperspin?
• Monitors your website 24 hours a day, 7 days a
week, 365 days a year.
• Sends downtime alerts by email, SMS and push
notification.
• Keeps track of uptime & performance of your
website.
• Shows uptime reports on your website to
increase sales.

23. How to use Hyperspin
www.hyperspin.com/en/

24. Hyperspin report

25. Set-up Hyperspin for your website

26. Log-in to set-up a website
monitoring

27. Log-in to set-up a website
monitoring

28. Monitoring

29. Email notifications

30. Free trial

31. Join us for the next video:
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