In this presentation learn the basics of using Google Analytics to measure your website and online presence

1. The Top 5 Ways to Analyze Your
Website & Online Presence
2. GOOGLE ANALYTICS

2. What is Google Analytics?
• A web analytics tools that looks at how
people are interacting with your website.

3. The Google Analytics Challenge
• Analysis Paralysis! But don’t worry,
we’ll help you overcome it with;
– What to look at
• Monthly
• Weekly
• Daily

4. What to Check
Monthly

5. Audience Overview

6. Adjust Date Range

7. Monthly Check-Up Template
Download at: http://bit.ly/1JD4HU9

8. Audience Overview
1

9. Audience Overview
2

10. Audience Overview
3

11. Audience Overview
4

12. Audience Overview
5

13. Audience Overview
6

14. Users = People Who
Saw Your Website.

15. Sessions = Interactions
From Users.

16. Pageviews = The
number of pages users
viewed during their
session.

17. Pages/Session = The
number of pages people
looked at, on average,
during their visit to your
site.

18. Bounce Rate = The
percent of sessions
where a user looked at
one page, then left.

19. Session Duration = How
long people spent on
your website (mostly).

20. Where is Traffic Coming From?
• Go to the Channels
report.
• Left sidebar: Acquisition -
> All Traffic -> Channels

21. Where is Traffic Coming From?

22. Web Traffic: Questions to Ask?
• Are there big decreases? Increases?
• What was happening this time last
year?
• Have you made any changes?

23. Where is Traffic Coming From?

24. What to Check Weekly

25. What to Check Weekly…
• Schedule 15 minutes every Monday.

26. Landing Pages
• Behavior -> Site Content -> Landing Pages
List of URLs
(hidden for privacy)

27. Pages Visited
• Behavior -> Site Content -> All Pages
List of URLs
(hidden for privacy)

28. Pages Visited
• Acquisition -> All Traffic -> Channels

29. What to Check Daily

30. What to Daily…
• Change your date range to the last
month.

31. All Pages
• Go to the All Pages
report.
• Left sidebar: Behavior ->
Site Content -> All Pages

32. All Pages
• Go to the All Pages
report.
• Left sidebar:
Behavior -> Site
Content -> All Pages

33. Pages: Average Time on Page

34. Pages: Exit

35. Pages: Navigation Summary

36. Navigation Summary

37. Join us for the next
video: Crazy Egg