Elena Panciera, PhD

digital printing printing industrial printing industrial decoration industrial retail strategy retail interior decoration industry architecture interior design visual communication visual merchandising point of sale technology merchandising printing on plastic plastic innovative materials innovation communication glass printing customer experience printing on pvc pvc printing pvc printability new materials polymers new material meterials virtual reality augmented reality visual trend trends restyling hotellerie hotels hotel chemistry ink development digital technology ink punto vendita food&beverage f&b food can printing direct-to-can advertising outdoor advertising decoration car decoration wrap&decor wrapping car wrapping car strategy sales online shopping digital phygital glasspack glass ceramics culture training events company experience art team marketing games event education and training gamification game value