Smart Design is the more productive innovation strategy for products and organizations. Based on Design Thinking, Array Designs agency from San Mateo, CA brings us a Workshop on how to become a strategic UX designer.
2. How do you become the next Apple
or Nike, or Square?
Set of methodologies which change your thinking
3. About Me
Designer and Design Strategist for over 15 years
Specialize in Branding, Innovation, Identity System and
Product Design
AT&T, Microsoft, Apple, Intuit, Bosch International, Yamaha Music
Bombardier …
4. Agenda
Different Aspects of Smart Design
Innovation versus Execution
Look at some of the process & methodologies used in order to create
Smart Design
We’d love to hear from you. What interest’s you in Smart Design
And what are some of the challenges you are encountering?
Introduce some of the classes we are going to conduct in
Smart Design methodologies
10. Team Cross-functional Teams
Core Team Extended Team / Advisors
Product Manager
Lead Engineer
Marketer
Design Lead
Back End EngineerBusiness Analyst
Teen Physiologist
15. Process Prototype
Choose one or two ideas
and start prototyping them.
Prototypes come in a
variety of forms
• Sketches
• Paper Prototype
• Low Fidelity
• High Fidelity
22. Not all designers are the sameTeam
Apple designers for example are a specific
bread of designers with a common
understanding about the quality & meaning
of design
An important aspect when you hire a team.
23. Design as a teamTeam
Traditional
Direction A Direction B
Direction C
Pick one!
Smart
One Team One Direction
31. Smart Design Workshops
As a designer it will change your thinking to become a more
strategic designer and it will give you tools to progress in an
environment which is not necessarily design friendly
Entrepreneurs, it will help you to understand design better
and make better business decisions to accomplish Smart Designed
products. Smart Products = More Revenue
All in all it an incredible amount of fun!
Notes de l'éditeur
How they approach a problem?
Phone company who sells teens texting…
here they hear they need video
The same company
They don’t wait to get feedback from Sales
They conduct ongoing comprehensive research