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Sport & Philanthropy
            Eli A. Wolff
  Sport and Development Project
         Brown University

        October 16, 2012
“Sport has the power to change the
world. It has the power to inspire, it has
the power to unite people in a way that
            little else does.”
                         - Nelson Mandela
The Sport and Development Project at Brown
University aims to advance the growing field of
sport and social change. The project works with
academic and community partners to better
understand how sport can be utilized to improve
the human condition on a local and global scale.
Nike Better World

Making the World Better Through Sport
 Serving the needs of the athletes and
     the planet at the same time.




http://www.nike.com/us/en_us/lp/better-world
Athletes for Hope




To educate, encourage and assist athletes in their
efforts to contribute to community and charitable
  causes, to increase public awareness of those
   efforts, and to inspire others to do the same.
             www.athletesforhope.org
Beyond Sport

Beyond Sport is a global organization that
promotes, develops and supports the use of sport
to create positive social change across the world.
- Beyond Sport Awards
- Beyond Sport Summit
- Beyond Sport United
- Beyond Sport World

www.beyondsport.org
NFL “A Crucial Catch”
  The NFL, its clubs, players and the NFL Players
Association are proud to support the fight against
breast cancer. Our campaign, "A Crucial Catch", in
partnership with the American Cancer Society, is
focused on the importance of annual screenings,
   especially for women who are 40 and older.
           http://www.nfl.com/pink
Consumer
Expectations?
Sport Philanthropy Continuum

           Lip Service

            Tokenism

       Tolerating/Accepting

            VALUING
Sport Philanthropy Spectrum

      Charity/Volunteerism

                to

      Social Justice/Activism
Potential shared elements
       between/in
  Sport & Philanthropy?
Sport & Philanthropy
              Eli A. Wolff
    Sport and Development Project
           Brown University
        Eli_wolff@brown.edu


          October 16, 2012

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Sport & Philanthropy

  • 1. Sport & Philanthropy Eli A. Wolff Sport and Development Project Brown University October 16, 2012
  • 2. “Sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does.” - Nelson Mandela
  • 3. The Sport and Development Project at Brown University aims to advance the growing field of sport and social change. The project works with academic and community partners to better understand how sport can be utilized to improve the human condition on a local and global scale.
  • 4. Nike Better World Making the World Better Through Sport Serving the needs of the athletes and the planet at the same time. http://www.nike.com/us/en_us/lp/better-world
  • 5. Athletes for Hope To educate, encourage and assist athletes in their efforts to contribute to community and charitable causes, to increase public awareness of those efforts, and to inspire others to do the same. www.athletesforhope.org
  • 6. Beyond Sport Beyond Sport is a global organization that promotes, develops and supports the use of sport to create positive social change across the world. - Beyond Sport Awards - Beyond Sport Summit - Beyond Sport United - Beyond Sport World www.beyondsport.org
  • 7. NFL “A Crucial Catch” The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, "A Crucial Catch", in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. http://www.nfl.com/pink
  • 9. Sport Philanthropy Continuum Lip Service Tokenism Tolerating/Accepting VALUING
  • 10. Sport Philanthropy Spectrum Charity/Volunteerism to Social Justice/Activism
  • 11. Potential shared elements between/in Sport & Philanthropy?
  • 12. Sport & Philanthropy Eli A. Wolff Sport and Development Project Brown University Eli_wolff@brown.edu October 16, 2012

Notes de l'éditeur

  1. http://www.wk.com/campaign/better_world