A Brief Intro to Branding
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This is extremely brief and to the point. We'll be posting a more complete version in the near future.
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A Brief Intro to Branding
- 1. A Brief Intro to Branding Brought to you by
- 2. A brand is not.. • A logo • A trademark • Tagline • Slogan • Business Card • Mission Statement • Advertising • Marketing • Products and Services
- 3. A brand is..Emotions, values, associations, expectations resulting from an experience with your business or organization
- 4. Positive Impact of Branding Experiences organization first-hand Builds Emotional Value Client seeks help Recommends you to a friend
- 5. Develop & Maintain Your Brand • Reflect your values through positioning and consistency with.. – how you handle clients – how you work with partners – website and social media – marketing materials – products and services
- 6. “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” –Philip Kotler