2. TARGETING
 Young professional adults
 Couples 21-35 years old
 College students
 Graduate and Medical students
 Middle- high income individuals and couples

3. SERVICE CULTURE
 Eco – Friendly environment
 Renewable energy
 Energy efficient
 Modern innovations
 Upscale interior designs

4. COMPETITIVE ADVANTAGE
 All utilities included
 Luxurious amenities
 Energy Efficient

5. FINANCIAL ANALYSIS
Expenses Amount
Building $32,500
Renovations $125,000
Laundry Equipment $15,000
Solar Light Systems $13,800
Energy Efficient Stoves $10,250
Gym Equipment $ 7,250
Total $203,900

6. FINANCIAL ANALYSIS CONTINUED…
Lofts Prices
1 Bedroom Apartments $1,300
2 Bedroom Apartments $1,600
3 Bedroom Apartments $2,000
Furnished 1 Bedroom $1,500
Furnished 2 Bedroom $1,800
Furnished 3 Bedroom $2,200
Total Monthly Income $39,800
Total Annual Income $477,600

7. Total Profit
$357,600
Total Annual
Income:
$477,600
Annual
Expenses:
$120,000