2. +
Background
Founded in October 2006 by
Rashmi Sinha, CEO & Co-Founder
Jonathan Boutelle, CTO & Co-
Founder
Acquired by LinkedIn in May 2012
Monthly visitors: 51.6 mil
3. +
What exactly is SlideShare?
“SlideShare is the world's largest community for sharing presentations”
4. +
Continued..
Users create a unique profile where they can
customize and share different kinds of content
Compatible with PDFs, Microsoft Office, Open Office,
KeyNote, and iWorks docs
Functions include following, commenting, favoring,
uploading, and downloading content from other
members
Users can search for presentations & documents
on specific topics using the categories provided or
by key words
6. +
Privacy
SlideShare provides users with many privacy options
Content can be made public or private
Restrictions can be set to prevent selected viewers from seeing
certain content of your presentations
7. +
Integration with Other
Social Media Platforms
Live Twitter feeds and
YouTube channels can be
displayed on a profile
Example: Pfizer’s page
Ability to auto-share
content to Facebook and
LinkedIn
8. +
2 Types of Embedding
Embedding to outside sources:
Content from SlideShare can be placed onto
“blogs, website, and company intranets”
Embedding within a presentation:
YouTube videos within in presentations
The ability to sync Mp3s with slides
It helps generate webinars, recorded
lectures, and musical slideshows.
9. +
Stand out Features/ Benefits
Can be used for networking!
Very simplistic!
It’s Free!
Serves as a online USB!
It is a source of referral traffic!
Content can go viral and be spread on its own!
“People tend to trust content they discover organically more than they do
content hosted on a corporate homepage.” -Todd Wheatland, head of global marketing at
Kelly Services
10. +
Conclusion
Catalyst can use SlideShare as a portfolio of its work, whether
to display our creative ability, previous case studies, white
papers, or complex data in a more comprehensible, sharable
format
It may even be a better way to display Catalyst’s visual portfolio
then Pinterest due to its more formal/ business oriented style