The document provides a 4-step guide for beginning bloggers to build traffic to their blog or website. Step 1 is to find your target readers by browsing other sites, searching keywords, and using WordPress resources to find people with similar interests. Step 2 is to introduce yourself by commenting substantively on other sites, rebloging others' work, and interacting with commenters. Step 3 is to prepare for more visitors by writing engaging content and responding to readers. Step 4 is to spread the word through social media while tailoring your message for each network and using sharing buttons. The goal is to attract readers and build an engaged audience over time.
5. Who AreYou Looking For?
• Readers who share your interests.
• Readers who need the information that
you have.
• Readers who share your voice, perspective,
sense of humor, lifestyle, etc.
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6. How to Find Them?
• Browse, browse, browse! Read, read, read!
• Explore comment sections/blogrolls on
sites that you love.
• Search for the keywords that you think
others will use to search for you.
• The WordPress.com Reader,
WordPress.com Topics,The Daily Post.
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12. Be a Good Guest
• Comment with something substantial and
on-topic.
• Don’t link-beg: don’t be that kid.
• Interact with the other commenters.
• Reblog others’ work and respond to it at
length (pingbacks and trackbacks).
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16. • Write!
• Pay attention to what your readers like, and
give them more.
• Blog about what others are blogging about (or
don’t).
• Reply to your commenters with substantial
comments -- keep the conversation going.
• Capitalize on a traffic spike.
Be a Good Host
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19. Be Smart About
Social Media
• Know how your social networks differ -- family, friends,
co-workers, etc.
• Don't exhaust your followers with irrelevant information.
• Write original material for each service as well.
• Publicize, sharing buttons, and more!
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20. Post shared on Facebook via Publicize:
Sharing buttons:
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21. By now, you should be very popular
But should you still need some help . . .
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24. Forget all that, and just entertain yourself!
And but also...
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25. Resources
• The WordPress.com Topics pages:
http://en.wordpress.com/read/topics/
• The Daily Post:
http://dailypost.wordpress.com/
• WordPress.com support (step-by-step guides for
WordPress features):
http://en.support.wordpress.com/
• All About SEO & WordPress:
http://en.blog.wordpress.com/2013/03/22/seo-on-
wordpress-com/
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