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Brand Partnership
Overview
www.blackandgold.nyc
2 | 12www.BLaCKandGOLd.nYC
You have to keep yourself open and aware to the urges that motivate
you. Keep the channel open... no artist is pleased. [there is] no satisfac-
tion whatever at any time. there is only a queer divine dissatisfaction,
a blessed unrest that keeps us marching and makes us more alive than
the others. - Martha Graham
“
a cREaTIVE agEncy
FoR THE dIgITal agE
BLaCK + GOLd
BLaCK + GOLd Creative direCtOrs are wOrKinG artists.
we BrinG PUre CreativeLY intO OUr PrOJeCts.
3 | 12www.blackandgold.nyc
Elizabeth has creatively managed photography for notable
fashion brands such as Marc Jacobs and Elie Tahari. With a B.A.
in Fine Arts from University of Southern California, she brings ten
years of eCommerce photography experience to the table. In her
spare time, Elizabeth photographs exotic dancers for a forth
coming book project, and enjoys maintaining her fiercely
manicured nails. Elizabeth splits her time between New York and
Los Angeles.
Harry James Hanson is an artist and Creative Director with a
passion for telling compelling stories and the ability to see
beauty anywhere and everywhere. He holds a dual degree in
Photography and Film Studies from Wesleyan University, and
with more than three years at BLACK + GOLD, Harry has suc-
cessfully directed shoots for a range of fashion, accessories, and
lifestyle brands. Harry resides in New York and oversees
production and operations in the New York studio.
ELIZABETH WATERMAN
President / CEO
Harry James Hanson
Executive Creative Director
LEADERSHIP
4 | 12www.blackandgold.nyc
Why Black + GOLD
Fully staffed, dedicated production crews
Versatile studio space + on location capabilities
Over 10 years of experience
Operations in New York & Los Angeles
5 | 12www.blackandgold.nyc
SOCIAL MEDIA MANAGEMENT
Targeted social account growth
Integrated custom content
Account management
Visual branding
PRODUCTS/SERVICES
6 | 12www.blackandgold.nyc
Product & Model Photography
PRODUCTS/SERVICES
Creative campaign
Lifestyle imagery
Products on white
On figure
7 | 12www.blackandgold.nyc
SUPPLEMENTAL
PRODUCTS/SERVICES
Website design
Content marketing
Video
Google AdWords
8 | 12www.BLaCKandGOLd.nYC
here are some brands we work with.
noTablE clIEnTs
9 | 12www.blackandgold.nyc
Social Media Campaign
BRUSH ON BLOCK
Established brand image
Custom photography & photo curation
Web development
PHASE i
OVErVIEW
10 | 12www.BLaCKandGOLd.nYC
PHasE II
instagram account management
Custom editorial
tailored hashtags
Optimized timing
Overview
REsulTs*
More than 12x follower gain
(+10K increase)
240 Likes per day
653 new followers per week
social Media Campaign
bRusH on block
*Based on 5 month campaign. data as of October 2016.
ToTal
FollowERs
gRowTH/
% IncREasE
CaMPaiGn start 950
4 weeKs 3,000 3x
8 weeKs 8,400 3x
12 weeKs 9,500 +13%
16 weeKs 10,500 +11%
20 weeKs 11,500 +10%
11 | 12www.blackandgold.nyc
YOUR BRANd Partner
Black + Gold
• We are your in-house social team
• Fully developed creative strategy
• All-in-one tailored service
• Dedicated to elevating your brand
www.blackandgold.nyc
Studio Locations:
345 Eldert StREet, Suite #215 Brooklyn, New York 11237
PH: (347) 413-6404 or (917) 374-6880
3103 17th Street, Santa Monica California 90405
PH: (323) 301-3324
elizabeth@blackandgold.nyc

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BLACK + GOLD Brand Partnership Overview

  • 2. 2 | 12www.BLaCKandGOLd.nYC You have to keep yourself open and aware to the urges that motivate you. Keep the channel open... no artist is pleased. [there is] no satisfac- tion whatever at any time. there is only a queer divine dissatisfaction, a blessed unrest that keeps us marching and makes us more alive than the others. - Martha Graham “ a cREaTIVE agEncy FoR THE dIgITal agE BLaCK + GOLd BLaCK + GOLd Creative direCtOrs are wOrKinG artists. we BrinG PUre CreativeLY intO OUr PrOJeCts.
  • 3. 3 | 12www.blackandgold.nyc Elizabeth has creatively managed photography for notable fashion brands such as Marc Jacobs and Elie Tahari. With a B.A. in Fine Arts from University of Southern California, she brings ten years of eCommerce photography experience to the table. In her spare time, Elizabeth photographs exotic dancers for a forth coming book project, and enjoys maintaining her fiercely manicured nails. Elizabeth splits her time between New York and Los Angeles. Harry James Hanson is an artist and Creative Director with a passion for telling compelling stories and the ability to see beauty anywhere and everywhere. He holds a dual degree in Photography and Film Studies from Wesleyan University, and with more than three years at BLACK + GOLD, Harry has suc- cessfully directed shoots for a range of fashion, accessories, and lifestyle brands. Harry resides in New York and oversees production and operations in the New York studio. ELIZABETH WATERMAN President / CEO Harry James Hanson Executive Creative Director LEADERSHIP
  • 4. 4 | 12www.blackandgold.nyc Why Black + GOLD Fully staffed, dedicated production crews Versatile studio space + on location capabilities Over 10 years of experience Operations in New York & Los Angeles
  • 5. 5 | 12www.blackandgold.nyc SOCIAL MEDIA MANAGEMENT Targeted social account growth Integrated custom content Account management Visual branding PRODUCTS/SERVICES
  • 6. 6 | 12www.blackandgold.nyc Product & Model Photography PRODUCTS/SERVICES Creative campaign Lifestyle imagery Products on white On figure
  • 7. 7 | 12www.blackandgold.nyc SUPPLEMENTAL PRODUCTS/SERVICES Website design Content marketing Video Google AdWords
  • 8. 8 | 12www.BLaCKandGOLd.nYC here are some brands we work with. noTablE clIEnTs
  • 9. 9 | 12www.blackandgold.nyc Social Media Campaign BRUSH ON BLOCK Established brand image Custom photography & photo curation Web development PHASE i OVErVIEW
  • 10. 10 | 12www.BLaCKandGOLd.nYC PHasE II instagram account management Custom editorial tailored hashtags Optimized timing Overview REsulTs* More than 12x follower gain (+10K increase) 240 Likes per day 653 new followers per week social Media Campaign bRusH on block *Based on 5 month campaign. data as of October 2016. ToTal FollowERs gRowTH/ % IncREasE CaMPaiGn start 950 4 weeKs 3,000 3x 8 weeKs 8,400 3x 12 weeKs 9,500 +13% 16 weeKs 10,500 +11% 20 weeKs 11,500 +10%
  • 11. 11 | 12www.blackandgold.nyc YOUR BRANd Partner Black + Gold • We are your in-house social team • Fully developed creative strategy • All-in-one tailored service • Dedicated to elevating your brand
  • 12. www.blackandgold.nyc Studio Locations: 345 Eldert StREet, Suite #215 Brooklyn, New York 11237 PH: (347) 413-6404 or (917) 374-6880 3103 17th Street, Santa Monica California 90405 PH: (323) 301-3324 elizabeth@blackandgold.nyc