The document provides an evaluation of a student's magazine project. The student created a front cover, contents page, and double page spread for a music magazine targeting rock and indie music fans. The evaluation discusses the conventions and design elements used, including the masthead, barcode, price and date, photographs, fonts, and headlines. The student also considers the target audience, distribution partners, and technologies used to create the magazine pages. Feedback from test audiences is presented and areas for further development are noted.

1. Evaluation
BY ELLA CABRERA-QUINN

2. CONVENTIONS
In a magazine it should have on the front cover it should include a bar code, mast head, photograph, price and date , different fonts , sub
headings and sell lines. Most magazines also coordinate colours throughout the front page into the main pages of the magazine. The
photograph on the front is also coordinated into the magazine through colour to give it a classic look I used the colours red and purple
as I believe red connotates passion and danger and purple connotates power and wealth, I also believe both colours appeal to female
and male audiences. I used purple eye make up on the models and used red lipstick to link in to the purple and red used throughout my
magazine. The photo can either be a close up , medium shot , long shot or extreme long shot. As it is rare to have any other shots as
they are the preferred. A photo can make or break an appeal to read a magazine according to its chosen audience as it may not have a
celebrity they like who are being shown in a magazine that week. I also used smaller photos at the top, this way the audience can see
there are four different posters they can have in the magazine. The main image is eye catching or interesting pictured urges people on
to wanting to carry on reading it. I used a photo of “The Rebellion” , who are lighting a cigarette as it shows they are more interested in
smoking than the photo shoot showing why they are called “The Rebellion”.

3. THE PRICE & DATE
In my magazine front cover it includes conventions like a price for the magazine its written
small at the top of the front cover as it isn't the most important convention I want to
show when selling to particular audience. Its in a similar font to the rest of the fonts I'm
using, the fonts I used thought the magazine were ones I found on the internet and
BODONI MT BLACK and ROCKWELL EXTRA BLACK. I noticed on magazines the
price was written small normally located in corners of the magazine or near the barcode
and sometimes even under the mast head. The date is generally underneath the master
head in small print just to show how up to date each edition is. I placed mine underneath
the mater head , but instead of saying an a exact date I put the “October issue” , showing
my magazine was exclusive and only came out every month.
Price + Date
placed under
the master
head

4. BAR CODE
The bar code is always in a corner of a front page. As it is only a required thing , for buying
the magazine it is placed in a spot to move it away from the more important
conventions. I put my bar code in the bottom right hand corner , where it was least
attractive to the reader. But as it is a necessity I still included it in my magazine to show
full understanding of all the magazine conventions.
Bar code is
at the
corner of
the
magazine.

5. MAST HEAD
The mast head is the most important convention of a magazine , it is the first thing a
reader is most likely to see , not only because they want to read a certain favourite
, but it also distinguishes it into a category . For example a rock magazine would
have a name relating to that genre of music. Some master head which are widely
known sometimes let other conventions cross over it. Mast heads are always the
biggest and boldest of all conventions.
This shows well known magazines having
famous people covering the master head.

6. SELL LINE & SUB HEADINGS
Sub headings are either small or big depending on what is being shown as an important factor in the magazine. For
example on my front cover it has a big sub heading saying “THE REBELLION ARE BACK” , in capital letters and
white print to stand out in the darker coloured background. I used black a lot as the main colour used a lot in
association with the rock genre. The part that says “ARE BACK” is in red print to make it stand out to the darker
colours in the background (black leggings). Furthermore, red connotates danger. In contrast white connotates
innocence. I put my sell lines on the outsides of the long shot of the two girls as I wanted the photo to stand out
more. I made sure there wasn't “white space” as magazines never have blank spaces on the front cover. I also
used a camera as I believe it looked eye catching and gave more intuition on what the magazine was going to
include. I used the sell line “ Free” as the chosen audience would want to see what was on offer and was including
in buying the magazine. At the top of the page I used a small slogan to show what my magazine was all about . For
example “ The first UKS rock magazine !” . This makes readers want to read it as it implies it is the first and most
exclusive magazine out on the shelves. On another sell line I have chosen the colour gold as I used the word
“GOLDEN” , to make it look exclusive and important to show old classic music.
Sell lines and sub headings are in
different styled fonts as well as
different sized prints, not blocking the
main photograph whatsoever.
Just like my front cover this one
has a large sub heading talking
about the featured artist in the
magazine.

7. LURE
PRICE
MAST
HEAD
SLOGAN
DATE
PHOTO
SELL
LINES
SUB
HEADINGS
BAR
CODE

8. “On The Front” , showing
each feature and the page
its on.
CONTENTS
I took inspiration from this
magazine and used it in my
own contents.
“Features” is
commonly used in
contents pages as
the font cover has
different sell lines
but doesn't have
everything that will
be in the whole
magazine.
I used a background image which
is in low key lighting so the writing
would stand out. I also used three
images near the bottom.

9. DOUBLE PAGE SPREAD
A quote on the top of
the page , making
the interview seem
more attractive and
interesting. It gives The word
the reader an insight “Exclusive” is
into the interview used to make the
and what's expected. reader feel they
are reading
unique material.
The page number
and magazine
sign is normally in There are always a
the bottom photo of the artist or
corner. artists. Mine has a
few not just one like
this magazines
interview.

10. SOCIAL GROUPS
Types of audiences of the social groups I'm trying to reach.
When looking at the different genre of magazines, there are many contrasting
ones. I wanted to create a fresh looking rock magazine for the younger
generation. I believe people who enjoy rock and indie festivals or gigs, will enjoy
my magazine as it includes tickets to be won , also has an interviews and posters
of a famous rock girl band. The magazine includes 50 golden years, therefore the
audience can see how rock music has changed since before they were born , up
until now.

11. TYPES OF MUSIC
The music genre I have chosen to reach to a particular audience
is people who listen to bands like Paramore and The Pretty
Reckless , as they are female bands like my all female band The
Rebellion. I noticed that the females are portrayed in a sexual
way also in a strong manner, most seem rebels also. My
magazine can be portrayed negatively to audiences as they are
smoking and drinking in the pictures I have used. My lifestyle it
promotes is a “rock and roll” one which is normally showed very
negatively as they are known to take drugs and stay up until late
at night also they are known to be very moody and seem
negative not enthusiastic and happy people. My magazine isn't
very mainstream as it is classic/punk rock which would be
known as sub cultures this normally is promoted to niche
audiences. My magazine gives the audience I'm reaching a way
of belonging as there is a magazine reached out to them.
This picture is used on my
double page spread as it
shows the power and
rebellion of the band I
created, For example they
are holding down a security
guard whilst Kez has a
cigarette in her mouth also
keliah is holding him and
laughing.

12. MEDIA INSTITUION
IPC Media produces over 60 iconic
media brands, with print alone
reaching almost two thirds of UK
women and 42% of UK men almost 26
million UK adults.
Kerrang! TV is a digital
television station owned by Box
Television, which is loosely
connected to the
magazine, Kerrang!.

13. The best media institute to develop and distribute my
magazine as they already distributes music magazines such as
“NME”, which is similar to mine as mine is associated with the
rock is IPC. As it already distributes well known music
magazines means that they have the most experience and have
regular consumers who might be interested in a new branch of
music magazines. Distributors get the magazines to their
audience by distributing them out to different shops all over
the country, such as places like news agents, airports, train
stations, supermarkets and even promoted on the internet.
KERRANG! Is a well known magazine and radio station, I want
my magazine to compete with other top magazines like this one
, but mine may have a unique gap in the market as it is also
associated with 80’s classic rock.

14. TECHNOLOGIES
Throughout creating my music magazine cover, contents and double page spread. I have used
Windows publisher to create all three types of products for my music magazine. As I took a
night to take my pictures, I took a range of pictures in different mise en scenes and angles,
also different shot sizes ranging from close ups to extreme long shots. I edited my photos on
Photoshop were I changed the colour on some to sepia to make the photos look mysterious
and seem more important and exclusive. I used a Nikon camera to take my pictures. I also
edited them so the models looked “picture perfect” and where able to stand out to my
chosen audience. I also used the internet to help me find unique font styles to show a better
understanding of the convention of a individual master head. Throughout the creating of my
product I used the internet to find a bar code for my front cover as every magazine has one
and needs one to sell there magazine. When creating this evaluation I used PowerPoint to
make my evaluation seem fun and exciting to read. All my media work is on the internet site
blogger where I made my own page to my taste and put all my research and contents of all
my drafts and completed work. Finally I used a memory stick to help me transfer work from
home to school so I could always work on the course.

16. PROPS I USED
A Lighter & Cigarette –
I used a lighter lighting a
cigarette to add rebellion to
my band showing audiences
negative role models and
showing a “care free”
lifestyle.
A Microphone stand &
Microphone - I used a
microphone to show
audiences what type of
magazine it is I'm
promoting , as its a rock
magazine bands are
known for touring and
doing gigs more than
being in the recording
studio. A band and
instruments are a
Champagne & convention for rock music.
Tobacco – Again I
wanted to show why
they are called “The
Rebellion” , I want to A Security guard - I used a
show the audience male model to show how
what they are like on “The Rebellion” our with an
tour. This can also authority figure showing and
give them a negative how the act with him, this
image. picture shows they do not
care who he is and they will
do as they wish. They are both
laughing at him trying to
remove them from a club.

17. PRELIMINARY TASK
My school magazine which is for 6th form students at my school. I took my experience from creating this to help me to
create my music magazine.

18. At the start of the course I created a school magazine relating to 6th form students. When I created the front cover
and contents page I used the colours yellow and purple as they seemed colours that would relate to my choice in
audience.
When I created my music magazine I found using the colours purple and red were more grown up and worked better
as they looked more professional and can relate to a wider audience compared to the “childish” colours I used
before.
At the start of the preliminary task I hadn't explored enough examples of products on the market so I couldn't
expand my ideas. Although I used a few codes and conventions in my school magazine I didn't use them to my best
advantage , For example the date on my school magazine is quite large were as on my music magazine it is smaller
and more discrete as it isn't such an important convention.
I also found the picture I used on the front cover of the school magazine was slightly stretched and I didn't edit it at
all, the photos for my music magazine were edited and were not stretched at all. I made the colours in the photos
vibrant so they would stand out, compared to the school magazine the image on that is dull and it has mute
colours. On the contents the image in the background has a mute colour , forcing the writing to stand out.
On the school magazine I played with lots of font styles and colours which lead me to choose appropriate styles for
my rock magazine. I used shapes as backgrounds for my sell lines , which I found later on in creating my music
magazine childish and made the magazine look unprofessional.
Another thing I took from when creating my school magazine is the word “Exclusive” , I believe it makes the
magazine look more important and unique and intrigue someone to buy it. When I created the school magazine I
found I left a lot of “white space” which is not a usual for a magazine as they are meant to be full and have no
space left. In my music magazine I made sure there was hardly any “white space” and used images to take up a lot
of space.
On my school magazine I sectioned it out into three parts, one part had a picture of someone whose interview it
was going to have in the magazine. Another part had the front page sub lines on it and page numbers. On my music
magazine I took the idea I used in the school magazine by having subheadings over a paragraph of what the
audience was going to be reading.
On my music magazine I added a quote in what was going to be in the interview to make the reader carry on
reading on to that page. As I used sections in the school magazine I believed it made the contents easy and straight
forward to read so I applied it to my music magazine.

19. AUDIENCE FEED BACK
Here I have created a questionnaire where I have asked two people what they thought
about my magazine, to give me an idea of if I have to change anything to make it
better.

20. QUESTIONAIRES FOR MY MAGAZINES

22. DEVELOPMENT
When creating my front cover , contents and
double page spread I changed my mind
frequently. At first I tried to challenge codes
and conventions , but ended up sticking to the
regular ones. I added small images on to the
front cover and a different bar code. On the
contents I completely changed the layout by
adding a background image and repositioned
my three images. I removed the quote also as
I had a quote on the double page spread.

23. THE END