It is important the we know the importance of creating a LinkedIn profile as well as achieve an ALL STAR profile on LinkedIn.

1. Basics of creating a
professional LinkedIn
profile

2. • Enhances Search Engine Optimization (SEO).
• Supports your traditional job search
documents; shares professional information
beyond your resume.
• Expands your network beyond first degree
connections and who you know.
Importance of a professional LinkedIn profile

3. • Profile checklist:
 Professional photo and header background
image
 Background summary
o Focus on: (1) Who are you professionally? (2) What do
you do or want to do? (3) Why are you unique? (4)
What are your skills and specialties?
Education
o Education level, projects involved
Experience
o List down ALL ACHEIVEMENTS and projects involved!!
Contact information: Email, Phone, IM e.g.
Skype, WeChat, etc…
 Public profile URL: Edit your public profile
LinkedIn URL
 Skills & expertise – min 3 skills
Background Summary & Profile Development

4. • Profile checklist (Additional):
 Add your interest
Awards / certification received (Other than your
education e.g. Degree)
 Test scores
 Volunteering & causes
Publications: Documents (Article), Media,
Presentation (SlideShare)
Background Summary & Profile Development

5. Lastly……
Make sure your profile is
visible to PUBLIC

6. More connections = More business
Getting more connections on LinkedIn

7. • At least 50 connections to achieve ALL STAR
profile.
• Degree of connections:
• 1st Degree: People you’re directly connected to.
o Can directly be connected by LinkedIn message.
o E.g. Colleagues, news & existing customers, your
friends
• 2nd Degree: People who are connected to your 1st-
degree connections.
o Can be connected through InMail or an
introduction.
o E.g. Mutual friends
• 3rd Degree: People who are connected to your 2nd-
degree connections.
o Can be connected through InMail or an
introduction.
o E.g. Friends of friends
Definitions of LinkedIn’s connection

8. 1. Networking at events
2. Joining Groups
3. During recommendations / endorsements of skills & expertise
among your own network
Other ways of getting more connections
on LinkedIn

9. Thank you