1. The document discusses various types of blog networks and online communities centered around fashion, food, parenting and more. It provides brief descriptions of sites like Tumblr, Pinterest, Chictopia, Bloglovin' and others. 2. Reasons to join a blog network include networking, increased traffic, SEO benefits, potential revenue opportunities, prestige, learning from others, and content consistency. 3. Each site's description includes its history, business model, target audience and usage details. Sites allow users to follow influencers, reblog or share content, and interact through commenting or liking other posts. Many networks gamify participation through points, badges or rewards programs.

1. Summary
1. Types sites
2. Why join a blog network?
3. Sites
a Tumblr
b Pinterest
c Chictopia
d Twigstyle
e The Fancy
f Fashiolista
g Bloglovin‘
h Lookbook
i Hellocotton
j Foodgawker
k Baking
l Mamablogs

2. Title
Types sites
title
- Blogplatforms
- Tumblr, Blogger, Wordpress
- Startpage overview
- Pinterest
- Collection profiles (online community)
- Chictopia, Twigstyle, The Fancy, Fashiolista, Mamablogs
- Total streaming (pictures/ text)
- Bloglovin‘, Lookbook, Hellocotton, Foodgawker, Baking
2

3. Why join a blog network? Title
title
- Networking/ Relationships
- Increased traffic
- SEO
- Revenue
- Prestige
- Learning
- Expertise
- Consitency
3

4. Title
what
Tumblr
title
- Microblog, scrapbook of blogs
history
- Midtown Manhattan, NY
- Launched on April 27, 2007 by David Karp & Marco.
- Within 2 weeks of its launch, the service gained 75,000 users.
business model
- Premium themes: designed by artists $9-$49
- Directory: top places from $9
- Investors
target group
- Teen & college-aged user segments; 50% Tumblr's visitor base: -25 years.
numbers
– February 13, 2012: +44.3 million blogs, +17 billion total posts
- September 2011: website +13 billion views per month.
- July 2011: 13.4 million unique visitors in the U.S. i—up 218% from July 2010.
4

5. usage
– Users can share, like or re-blog other blogger‘s content such as pictures, quotes or links
through their Tumblr blog.
– To start a Tumblr network, users simply look through the variety of blogs and find the ones
that most interest them.
– Users are able to follow other users and see their posts on the homepage called the
―dashboard‖
– Since photo‘s are what is mainly shared throughout the network, Tumblr is a great site for
artists to show their portfolio & have their art passed around through ―reblogging‖
5

6. Title
Pinterest
what - Virtual pinboard/ moodboard
title
- Het internetfenomeen van 2012
history
- Palo Alto, California (US)
- Company founded in 2008, site launched 2 years later
- 3 co-founders
business model
- Picture of Zappos shoes on your Pinterest > linkt to Zappos.com
- Visitor buys the shoes > % of revenue for Pinterest
target group
- 80% women
- Age: 25-34
numbers
- January 2012 :11.7 million unique users
- Average of 11 million visits each week in December 2011
6

7. usage
– Registration open after e-mailrequest. Login with FB (Timeline format necessary) or Twitter
– Items (pictures) are pinned.
– Pins can be grouped into "boards―, which are sets of pins created on a given topic.
– Users can follow the activity of other Pinterest users.
– Tastemakers page exists to suggest relevant users to follow.
– When viewing the site's homepage, a user sees a "Pin Feed" that shows activity among
the boards and pinners that the user follows.
7

8. Title
Chictopia
title
what
- Online fashion community, shopping guide
history
- USA
- Founded in 2008
- Helen Zhu, Corinne Chan and Ricky Ho
business model
- Advertising
target group
- Anyone who loves fashion but not a part of the mainstream modeling industry
numbers
- +100,000 registered users and growing
8

9. usage
– Members post pictures of themselves in fashionably outfits.
– A brief description of the outfit is encouraged, as well as where each clothing (or
accessory) item was purchased.
– Other Chictopia users can them post comments on the outfits.
– Instead of offering monetary payouts for popularity or number of posts, Chictopia offers
"chic rewards" that can be redeemed for various amounts of "chic points." (from
designer nail polishes to dresses originally sold at retailers such as H & M to hats, jewelry,
shoes, books,…)
– Points can be earned by: posting on the forum, posting fashion photos of your own
outfits, commenting on other user's photographs, and accumulating large numbers of
following fans.
9

10. Title
Twigstyle
title
what
- Online fashion community, shopping guide (FR)
history
- ?
business model
- Advertising
- Webshopping
target group
- Blogsters who want to share their style and trends.
numbers
- ?
10

11. usage
– Posting of outfit pictures with description and place of purchasing.
– Link to other blogsters with that brand in an outfit.
– Short description of yourself with link to the blog.
– Daily publication of articles of the team of magazine Twigstyle about fashion, beauty
and trends.
11

12. Title
The Fancy
title
what - Blogplatform, store, magazine
history
- ?
business model
- Advertising
- Deals with brands
target group
- Young: age 12-30
- Men and women
numbers
- ?
12

13. usage
– Members post pictures of things they like.
– People can like or ‗fancy it‘.
– Webshop where members can fancy items, sell them, buy them or say they own it.
– Members can be followed and be popular.
– Points can be earned by: posting on the forum, posting fashion photos of your own
outfits, commenting on other user's photographs, and accumulating large numbers of
following fans.
13

14. Title
Fashiolista*
title
what - Online fashion community (webshop)
history
- Amsterdam, The Netherlands
- 4 men
- Found in 2009
- Cooperation with students Amsterdam Fashion Institute
business model
- Banneradvertising
- Custom cooperation with brands & webshops (G-Star, Asos, Topshop, Welikefashion)
–contests & win-actions-
target group
- Women with a passion for fashion (160 countries)
numbers
- + 1 million unique visitors/ month
- ca. 30.000-50.000 clicks/day from an article to a webshop (2-3% actually buys)
>commission for Fashiolista
- 500.000 users
- . 14

15. usage
– Kind of Twitter for fashion.
– Show your favorite items & style (from webshops) on your profile.
– Link with webshops.
– Shop Fashiolista items: filters on color, brand, popular items, new, ‗Latest love‘ of the
people you follow. (+ 3 million products on the site added by members)
- Gamification: follow people, see how much followers somone has, receive credits (1st to
add an item), put active Fashiolista‘s in the spotlight.
15

16. Title
Bloglovin‘
title
what - Organizing platform for (fashion) blog content
history
- Sweden
- 6 boys aged 19-28
- CEO 23 years
business model
- Revenue from advertising that appears around the page.
target group
- Over 350‘000 fashion bloggers in thenetwork
- Female: 85% female audience
- Young: Average age of 22, majority 15-30
- Trendsetters: 67% write their own blog
numbers
- Active: The average user visits 50 times per week
- + 3‘500'000 unique visitors per month
- + 65‘000'000 pageviews per month
- + 1'000‘000 registered members
16

17. usage
- Organizing platform for (fashion) blog content
– Following bloggers
– In order of date or blogger
– Claim your blog
– Blogging tool like Wordpress, Blogger
– Acces to RSS feed necessary
– Completely free
– Generating traffic to the site
http://www.youtube.com/watch?v=VX-aoUBg-zE&feature=player_embedded
17

18. Title
Lookbook.nu
title
what - Online fashion community, fashion diary
history
- San Francisco, California (US)
- Founded in 2008 by a boy and a girl who love each other & fashion
- The world's first, editorless fashion magazine
business model
- Advertising
- Sponsorships, integrated campaigns
target group
- Female: 80% female
- Young: 66% between 18 -34, 33% between 12 -17, avg. age: 20 yrs.
- Connected: 50% of members run their own blog/personal website
- Creative: Top occupations: students (college, fashion, architecture, art, design, photography,
etc.), photographers, fashion designers, graphic designers, bloggers, models, musicians,
and stylists.
numbers
- + 4.5 million unique visitors per month
- + 100 million page views per month
- + 725,000 total registered members
18

19. usage
– Overview of looks of members as inspiration
– Stylish outfits
19

20. Title
what
Hellocotton
title
- Organizing platform for ♀ blog content
history
- Paris, France
- April 2008
- Hubert Michaux and Victor Cerutti
business model
- 100% ad-based business model (high quality advertising)
target group
- Women
numbers
- +- 3 million monthly unique visitors
- +- 7,000 of both leading and less-known female-oriented blogs
- Biggest independent community of women‘s blog (+10 000 blogs)
- Fastest growing women website / FR
20

21. usage
– And inspiration network and trend-watch tool.
– Members can follow for free the most talented women bloggers out there.
– Hellocotton allows to comment, vote and share it all with your friends.
– Hellocotton brings together all inspiring blogs of the moment. All you friends (people you
follow) messages and articles are uploaded in real time to your homepage.
– Members can follow the publications of talented women bloggers -Hellocotton
members with a passion (for fashion, cooking, reading…)- sharing with you the latest
trends and their discoveries. As soon as you follow a member, all its updates are
automatically visible on your newsfeed.
21

22. Title
Be
title
what
- Social fashion network
- French site for ♀ of editor Doctissimo
history
- Found in 2000
- First French ♀ site
business model
- Advertising
target group
- Women
numbers
- ?
22

23. usage
– Members can post their looks and inspirations, create stylingboards and a virtual
dressing (with catalogue products), create a blog…
– Create and answer surveys, join and launch challenges, discuss on the forums…
– Others can leave messages on your wall.
– Newsfeed with news from your friends.
– News and possiblity to share your impressions, things you like about fashion, beauty,
lifestyle, culture and people.
– Badges depending on how active you are on the site (participat discussions, share your
looks…)
– ‗Bees du jour/du mois‘
– 5 official blogsters, 7 ‗animatrices Bees‘
23

24. Title
Foodgawker
title
what - Photo gallery that allows to visually search & discover new recipes, techniques &
ingredients.
- Publisher of food photography submitted by food bloggers from around the world.
(editors review hundreds of submissions daily – quality, appealing images-)
history
- Launched in June 2008 by web consultant Chuck Lai
- First website of the Gawkerverse (network of curated, user-submitted photo gallery
sites: foodgawker, craftgawker, weddinggawker, dwellinggawker). Small team of editors,
creatives & developers passionated about photography, food, crafts and design.
- San Francisco
business model
- Advertising: https://advertisers.federatedmedia.net/explore/view/foodgawker
target group
- 66% college/grad. school
- 68% women
- 36% 18-34 age, 29% 35-49 age
numbers
- 2 million visitors/month
- 576,000 absolute unique visitors/month
24

25. usage
– Extensive archive of recipes that you can visually browse and search by category, tags
and popularity.
– To get more details about a photo, simply click on the image and you'll be taken to the
submitter's blog post where you'll find a recipe, read a restaurant review or learn about
new food trends.
– If you register and create an account, you will be able to save, tag and write notes on
your favorite photos/recipes by clicking on the heart icon. You can even share your
favorite pages with your friends and family.
– Semilar: http://www.tastespotting.com/about
25

26. Title
Baking
title
what
- Overview of baking-related posts from
aroudnd the WordPress.com community
history
- ?
business model
- Fremium model
target group
- Foodbloggers
numbers
- ?
26

27. usage
– Extensive archive of recipes that you can visually browse. Divided into Featured posts
and Latest posts.
– To get more details about a photo, simply click on the image and you'll be taken to the
submitter's blog post where you'll find a recipe, read a restaurant review or learn about
new food trends.
– Daily updated
27

28. Title
Mamablogs
title
what
- Overview of mothers with a blog.
history
- ?
business model
- Advertising
target group
- Mothers with a blog
numbers
- ?
28

29. usage
– 3- step model
– Choose a button and paste the code on your blog
– Fill in the registration form
– Mamablogs will visit your site and consider if you fit in with your blog.
– More visitors and more acquaintance
29