The music video conveys conventions of the romantic genre through its narrative and visuals. It features a strong female protagonist whose broken relationship is portrayed through the song's lyrics and her motions in the video. Close-ups and lip syncing emphasize the emotional appeal, creating a connection between the media and target audience. While using typical genre motifs like the rose, the artist develops the story through the supplementary texts within the video.
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5. Theory Image Example (extract from music video) Analysis:
The lyrics are linked As the lyrics suggest the couple are sitting there
to what is seen on the holding hands. The high angle shot indicates to the
screen female target audience that this is what they the
audience desire, but also this indicates the romantic
genre
The music is linked As the tempo of the music is slow the passive actions
to the visual material by the protagonist and antagonist incorporate this,
which is shown through the protagonist walking or
waiting for her date. The walking shows her thinking
about her lover, the waiting for her date indicates
that she is similar to the target audience and she too
doesn’t have a perfect relationship
Music video The natural theme running throughout the music is in
demonstrates genre keeping with the romantic genre, this in combination
characteristic with the with the rose motif, is although cliché
emphasises the genre
6. Theory Image Example (extract from music video) Analysis:
Demands of the The motif in my music video is the rose which is
record label- close given as a gift by the lover, it symbolises love and
ups/ developing passion however at the end of the music video it is a
motif symbolism of the broken relationship. There are
many closes ups throughout the video whilst the
artist lip syncs, whilst developing audiences
familiarity
References to The artist looks into the mirror as she signifies the
looking equilibrium returning, as she makes her decision to
remove the antagonist from her life
Intertextuality The rose motif is plays an intertextual role as it refers
to multiple romantic films such as: Beauty and the
Beast
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Notes de l'éditeur
Holding hands image. Close up image. Gaze mind map
