2. the vacation rental industry
 In 2010, the Vacation Rental Industry generated over $85 billion in revenue.
 It is estimated there are 1,260,000 potential second homes in the US
market available for rent with over 6,000,000 worldwide.
 On average, second homeowners use their second home for only 10-17
days per year.
 Current economic conditions have left many 2nd homeowners no choice but
to rent for supplemental income, many for the first time
 The result is that travelers in many cases can rent an entire vacation home
cheaper than a luxury hotel.

3. the current paradigm
 Property owners rent blindly on the traditional listing site where they
wait for phone calls and have no idea who they are talking or renting to.
 Travelers rent blindly and many times take a leap of faith that the
property will be as represented by only a few photos.

4. the problem
Every vacation home is unique as compared to the hotel industry where there
are known quantities. In addition every renter is unique with different criteria.
the challenge
Allowing both parties to understand their options and make informed decisions.

5. the solution - JoeOptions™
How does it work?
1. Property Owners permanently profile their properties, with unlimited
listings/photos/videos, at no charge, and with easy, one-click buttons to
market their properties using major social media networks.
2. Travelers search properties and can either option themselves and have
owners compete for their business or contact a specific property owner.
3. Property owners view and purchase leads. "Hot" leads are people who
are interested specifically in that owner's property. "Marketplace" leads are
people who have searched for similar properties, and are open to being
contacted by owners. Owners purchase only the leads they want,
then engage in conversations using our Discussion module.

6. a social platform
The reality is online traffic is consolidating rapidly to social sites as evidenced
below. Our entire platform is integrated with social networks such as facebook
to allow property owners and travelers to meet, share and shop for each other
where they spend most of their time online, on social sites.
2007
2011
top ten sites accounted for 20% of top ten sites account for 80% of online
online traffic
traffic
Exposition Ventures

7. how do we compare?
Competition – “listing sites”
JoeOptions™
Property Owners pay for traffic where Property Owners and Travelers meet, share
Travelers search & dig to find a vacation and shop for each other leveraging social
rental among many choices with limited networks.
photos & videos

8. how we go to market
Facebook
Population
850,000,000
The power of Scale
Friends of
JoeOptions Fans
32,000,000
JoeOptions Fans
110,000 Homeaway
Airbnb Fans
VRBO
Fans
73,000
Fans
66,000
22,000

9. for more information
Whether a traveler or property owner, click below to visit JoeOptions
and our vacation rental conversations.
site
JoeOptions conversations
Click here to experience our new facebook social app
For more information or a demo of our system, please contact
Joe@JoeOptions.com