Social Media Strategies Summit: Building a Social Media Strategy with Limited Resources

@EllyDeutch
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@EllyDeutch #SMSS#uSmMmSiSt ummit

@EllyDeutch
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AGENDA
• Who is Elly Deutch?
• What is social media?
• Leveraging and evaluating your materials
• Socializing your website
• Social Media Deep Dive
– Facebook, Twitter, LinkedIn, Google+
• Building your social voice
• Developing your social media strategy

WHO IS @ELLYDEUTCH?
@EllyDeutch
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@EllyDeutch
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IN YOUR OWN WORDS
What does “social media” mean?

@EllyDeutch
#SMSSummit
Social Media is defined as:
A group of Internet-based
applications that build on the
ideological and technological
foundations of Web 2.0, and that
allow the creation and exchange of
user-generated content.

@EllyDeutch
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SOCIAL STARTING POINTS

BEGINNING CHECKLIST
@EllyDeutch
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q Create an audit
q Gather goals and objectives
q Know the strengths of your team
q Understand your budget

SOCIALIZING YOUR WEBSITE
@EllyDeutch
#SMSSummit

GOOGLE ANALYTICS IS YOUR FRIEND
@EllyDeutch
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@EllyDeutch
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WEBSITE CHECKLIST
q Display visible social graphics and links
q Include social sharing buttons within your site
q Utilize free blogging platforms with built-in
social features like Wordpress
q Embed social links into your web pages & blog
q Integrate social analytic tracking tools like
Google Analytics into your strategy

SOCIAL MEDIA DEEP DIVE
@EllyDeutch
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@EllyDeutch
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FACEBOOK INSIGHTS

@EllyDeutch
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How many fans does your Facebook Page page have?
What would incentivize YOU as a consumer to “Like” a page or follow a
page for updates?
What demographics are you trying to connect with online?
How will you go about reaching and engaging new fans?
How tech-savvy is your audience?
How often do you plan to interact with your fans?
How can you build effective content that reaches your target audience?

@EllyDeutch
#SMSSummit
TWITTER ANALYTICS

What is the key difference for your company to use Twitter vs. Facebook?
Is there a different demographic you will be reaching on Twitter?
How will you successfully engage in conversations on Twitter in 140
characters or less?
How will you use Twitter as a Customer Service Tool for your company?
What is the best way to manage conversations happening around your
brand? Your industry? Your competitors?
@EllyDeutch
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What types of photos or Vines will you be posting?

@EllyDeutch
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LINKED COMPANY INSIGHTS
- Company page insights
- Ability to post company updates
and industry articles
- Shows up in both desktop and
mobile devices
- Especially great for tracking B2B
relationships

Where does your business fit into the LinkedIn landscape?
@EllyDeutch
#SMSSummit
How will you vs. your business grow using LinkedIn?
Who is your target demographic that you are trying to reach
from a business perspective?
What will be the most effective content theme you will use?
How will you educate your employees and fans to use
LinkedIn properly?

@EllyDeutch
#SMSSummit
GOOGLE+ ANALYTICS

@EllyDeutch
#SMSSummit
Does Google+ make sense for your brand?
How will Google+ help you reach a different community
than all other social media channels?
How will you use Google’s technologies to your advantage?
How will you integrate your social media marketing on
Google+ into your SEO strategy?

@EllyDeutch
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MEASURE AND EVALUATE

@EllyDeutch
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SOCIAL CHECKLIST
q Ask yourself if you’d like, follow or +1 a company
q Discover your target market on each channel
q Create custom content for each channel
q Use free analytics tools or develop your own dashboard
q Establish metrics that are relevant with your objectives
q Analyze, evaluate and implement key learnings
q Use Google to quantify ROI and lead gen to your site
q Keep an eye on the competition

What are people saying about your brand online?
What are your goals and objectives for marketing?
Social Media? Other?
What are some “Rules of the Road” you’ll need to
help guide your consumers and employees?
How will you go about writing, executing and
managing your content marketing?
What keywords and hashtags will you monitor for
optimal engagement and community
management?
@EllyDeutch
#SMSSummit

@EllyDeutch
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YOUR CRAFTY CHECKLIST
q Listen to what your fans are saying online
q Implement a omni-channel marketing strategy
q Engage your fans with content you would personally share
q Like, follow & interact with your employees and partners
q Collaborate and listen!
q Promote unique relationships and online connections

What are the top 3 things you took away today
that you can share with your Team?
@EllyDeutch
#SMSSummit

@EllyDeutch
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QUESTIONS?
THANK YOU!

@EllyDeutch
#SMSSummit
edeutch@garrettbrands.com
@EllyDeutch on Twitter
linkedin.com/in/ellydeutch
#SMSSummit

Social Media Strategies Summit: Building a Social Media Strategy with Limited Resources

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Social Media Strategies Summit: Building a Social Media Strategy with Limited Resources