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Working with the Influencers The Art of Building and Managing an Effective Analyst Relations Strategy April 27, 2010
Presentation Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Role of The Industry Analyst ,[object Object],[object Object],[object Object],[object Object]
Significant Research Instruments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Role of the Industry Analysts cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plotting the Big Firms
Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working the Cycle of Influence
Do’s and Don’ts  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Just a bit about me… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Trouble Shoot ,[object Object],[object Object],[object Object]

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Notes de l'éditeur

  1. Forrester – broader – technology firms, marketing professionals, has traditionally been stronger in Europe, more accessible, responsive Gartner – IT is dominant audience (70% enterprise IT, 30% technology vendor), more bureaucratic to work with as a vendor IDC – Marketshare data – lag of 1 year Consolidation around few key players – Gartner (AMR, Butler, Meta), Forrester (Giga, Jupiter)