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OIL&GASSupplyChainManagementForum2014
About Me
 Currently Director of Supply Chain at Geokinetics
 Lean Six Sigma Black Belt
 6 Years US Army
 16 Years in Supply Chain & IT Supply Chain (all functions)
 Affiliated with APICS, ISM, SC Council, Next Level Purchasing
OIL&GASSupplyChainManagementForum2014
UPSTREAM/DRILLNG SC SC SERVICES SC REFINING
SC OTHER
Geokinetics is one of the largest independent,
international land and shallow water geophysical
service companies offering a broad range of
specialized geophysical solutions to the petroleum
and mining industries, worldwide.
www.Geokinetics.com
Why Transform?
How many of your companies have a unified Supply Chain Vision and Strategy
Mission
- Tied to the overall organization’s vision and strategy
- Integral part of decision making
- Planning and Forecasting is common practice
“…studies shows companies that report supply chain glitches experience a 20%
loss in shareholder value. Thus, we have the explosion of SCM software products
proliferating the marketplace and an increasing emphasis on collaboration among
chain partners.”
In response to the dramatic changes in the business landscape over the past few
years, many companies are launching business transformation programs to drive
sweeping changes in their supply chain processes.
- CTPAT Logistics
- Exportation/Importation Regulations
- Broader Logistics
- Supplier Base has grown
IntegrationGlobalPressuresFinancial
OIL&GASSupplyChainManagementForum2014
OIL&GASSupplyChainManagementForum2014
Executive
Commitment
Strategy Emplaced
Articulation for change and
Setting Targets
Structured Change Management
Maintaining Energy: Momentum and
Permeation
“70 percent of all transformation initiatives (programs) fail. Therefore, the effort to
improve supply chain results has been short lived, incomplete, or partially
succeeded.”
Doomed For Failure?
Considerations: P.A.C.E* Framework
Pressures: External and internal forces that impact an organization’s market
position, competitiveness, or business operations.
Actions: The strategic approaches that an organization takes in response to
industry pressures.
Capabilities: The business competencies (or organization, process, etc…) required
to execute corporate strategy.
Enablers: The key technology solutions required to support the organization’s
business practices.
*Aberdeen Group
OIL&GASSupplyChainManagementForum2014
Prior to Transformation Ask the What, How, Who, etc.
Maturity Class Framework
 Where does your company fall?
 What defines Best in Class?
 Why are they achieving success?
 What technologies and services enable them to succeed
OIL&GASSupplyChainManagementForum2014
*Aberdeen Group
“Knowing others is wisdom, knowing
yourself is enlightenment.”
Lao-Tzu
Know Your Financials
 Revenue to EBITDA Ratio
 Cost of Supply Chain
 NPV, IRR, Inflation, Tax Rates, Discount Rates
EBITDA is essentially net income with interest, taxes, depreciation, and amortization
added back
Show A Compelling Story
2013 0.010 0.050 0.100
Revenue 500,000,000$
OPEX 400,000,000$ 4,000,000$ 20,000,000$ 40,000,000$
EBITDA 100,000,000$ 104,000,000$ 120,000,000$ 140,000,000$
Gain % 4% 17% 29%
2013 0.010 0.050 0.100
CAT I 500,000,000$ 5,000,000$ 25,000,000$ 50,000,000$
EBITDA 100,000,000$ 105,000,000$ 125,000,000$ 150,000,000$
Gain % 5% 20% 33%
“Sourcing Strategies can benefit up to 10% to 20% Cost Savings” (Accenture 2012)
Know your Business Model
 Business Size – Alignment with Suppliers
 Decentralized or Centralized or Hybrid
 Company Objectives and Strategy
OIL&GASSupplyChainManagementForum2014
Pick a Formal Supply Chain Model
Supply Chain Operational Reference
Supply Chain Council
Performance Attribute Description
Reliability Addresses the ability to perform tasks as expected. Reliability focuses on the
predictability of the outcome of a process. Typical metrics for the reliability attribute
include: On-time, Right quantity, Right quality. The SCOR KPI (level 1 metric) is Perfect
Order Fulfillment. Reliability is a customer-focused attribute.
Responsiveness The Responsiveness attribute describes the speed at which tasks are performed.
Examples include cycle-time metrics. The SCOR KPI is Order Fulfillment Cycle Time.
Responsiveness is a customer-focused attribute.
Agility Describes the ability to respond to external influences and the ability to change.
External influences include: Non-forecasted increases or decreases in demand;
suppliers or partners going out of business; natural disasters; acts of (cyber) terrorism;
availability of financial tools (the economy); or labor issues. The SCOR KPIs include
Flexibility and Adaptability. Agility is a customer-focused attribute.
Costs The ability to respond to external influences and the ability to change. External
influences include: Non-forecasted increases or decreases in demand; suppliers or
partners going out of business; natural disasters; acts of (cyber) terrorism; availability
of financial tools (the economy); or labor issues. The SCOR KPIs include Flexibility and
Adaptability. Agility is a customer-focused attribute.
Assets The Asset Management Efficiency (“Assets”) attribute describes the ability to
efficiently utilize assets. Asset management strategies in a supply chain include
inventory reduction and in-sourcing vs. outsourcing. Metrics include: inventory days of
supply and capacity utilization. The SCOR KPIs include: Cash-to-Cash Cycle Time and
Return on Fixed Assets. Asset Management Efficiency is an internally-focused
attribute.
What Is Important To Your Company
OIL&GASSupplyChainManagementForum2014
OIL&GASSupplyChainManagementForum2014
SCOR Expanded
QAD: http://www.qad.com/erp/menuitem.59f182664053393643b543b58790307a?vgnextoid=21a3a014ba28a210VgnVCM100000530a03a7RCRD
Design Design Control Design Discrete Design Process
Design
Configuration Design Project
Plan Plan Demand Plan Multi Site Plan Process Plan Discrete
Source Source Direct Source VMI Source Returns Source Contract
Make Make Discrete Make Lean Make Repetitive
Make
Remanufacturing Make Process
Engage Engage Direct Engge Medical
Engage
Configured Engage Retail
Deliver
Deliver Direct
Ship
Deliver Direct
Stores Delivery Deliver Discrete Deliver VMI
Deliver
Configured Deliver Retail Deliver Returns
Service
Service
Installation Service Field
Service
Customer
Service
Finance Finance Analyze Finance Budget Finance Collect
Finance
Accounting
Enable
Enable
Lot/Serial
Traceability
Enable
Transportation
Enable
Warehoueing
Enable
Consignment Enable Pricing Enable Schedule
Know Your ERP and Analytics
 Know the Requisition to Pay Process within your
ERP
 Compare to actual business process
 Are metrics correct (Example: Open PO)
 Utilize Functionality – how much customization do
you have
OIL&GASSupplyChainManagementForum2014
* Graziadio Business Review: http://gbr.pepperdine.edu/tag/supply-chain-management/
Demand
Forecast
Perfect Order
SCM Cost
Inventory
DPO DSO
Supplier Quality
Purchasing
Costs
Cost Detail
Utilization
Order Cycle
Time
How accurate are you to forecast
First Pass Yield %
SC Operational Costs
Velocity & Speed of Delivery
Quality of Services & Materials – Vendor Management
Resource Optimization
Costs of PO, Buyers, Time
Category Management
Right Inventory, Right Amount, Right Time,
Right Place
Know What is Important to you
Measure, Measure, Measure
OIL&GASSupplyChainManagementForum2014
KNOW YOUR
Strengths & Weaknesses
Know Risks and Impacts
Key Change Management Attributes
VISION SKILLS INCENTIVES RESOURCES ACTION
PLAN
CHANGE
SKILLS INCENTIVES RESOURCES ACTION
PLAN
VISION INCENTIVES RESOURCES ACTION
PLAN
VISION SKILLS RESOURCES ACTION
PLAN
VISION SKILLS INCENTIVES ACTION
PLAN
VISION SKILLS INCENTIVES RESOURCES
CONFUSION
ANXIETY
DELAYS
FRUSTRATION
FALSE or NO
STARTS
People
 Competencies
 Roles & Responsibilities
 Employee Objectives & SMART Goals – Start thinking of where you want to be
 Career – Ascension Planning
 Training & Knowledge Sharing
 Assessments & Improvements
Execution-oriented competency model to fill SEATs
SKILL = Technical skills that are specific to performing the process element, converting inputs to
outputs. These are the specific responsibilities that HR will look for in successful candidates.
Example: 3-Way Receiving Match
EXPERIENCE = Demonstration of performing tasks related to technical skills. These are experiences
that might coincide with information on a person’s resume to describe activities they performed
relative to the technical skill. Example: ERP systems
APTITUDE = Personal characteristics of a person that are associated with an aptitude for performing
the required technical skills. These are more generic and abstract, but define what characteristics
HR would look for in a successful candidate. Example: Analytical, Detail Oriented
TRAINING = Classes, programs, Certifications or other education that aid an individual in performing
a technical skill. Examples: ERP Certification, SCOR Professional, APICS CPIM
OIL&GASSupplyChainManagementForum2014
Process, Procedures, Policies
 Standardize Processes
 Global Procedures – Visible, Accessible, and Trainable
 Policies Supporting Business Goals
 Controls and Metrics
 Center Led  Locally Executed, Completely Centralized, Decentralized?
 Develop a Professional Supply Chain
 Formalize Process Maps
 Integrated with the Business: Shared Services, Business Development, Accounting,
Operations
OIL&GASSupplyChainManagementForum2014
Tools
 Number of Systems and Tools
 ERP Process – Core Processes in SC
 Excel Sheets
 Integrations
OIL&GASSupplyChainManagementForum2014
No Silver Bullet
 No One Method
 A Lot of Hard Work
 Relate everything to the Business Plan
 Transformation is NOT AN EVENT BUT A JOURNEY
OIL&GASSupplyChainManagementForum2014
OIL&GASSupplyChainManagementForum2014
OIL&GASSupplyChainManagementForum2014

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Supply Chain Transformation

  • 2. About Me  Currently Director of Supply Chain at Geokinetics  Lean Six Sigma Black Belt  6 Years US Army  16 Years in Supply Chain & IT Supply Chain (all functions)  Affiliated with APICS, ISM, SC Council, Next Level Purchasing OIL&GASSupplyChainManagementForum2014 UPSTREAM/DRILLNG SC SC SERVICES SC REFINING SC OTHER
  • 3. Geokinetics is one of the largest independent, international land and shallow water geophysical service companies offering a broad range of specialized geophysical solutions to the petroleum and mining industries, worldwide. www.Geokinetics.com
  • 4. Why Transform? How many of your companies have a unified Supply Chain Vision and Strategy Mission - Tied to the overall organization’s vision and strategy - Integral part of decision making - Planning and Forecasting is common practice “…studies shows companies that report supply chain glitches experience a 20% loss in shareholder value. Thus, we have the explosion of SCM software products proliferating the marketplace and an increasing emphasis on collaboration among chain partners.” In response to the dramatic changes in the business landscape over the past few years, many companies are launching business transformation programs to drive sweeping changes in their supply chain processes. - CTPAT Logistics - Exportation/Importation Regulations - Broader Logistics - Supplier Base has grown IntegrationGlobalPressuresFinancial OIL&GASSupplyChainManagementForum2014
  • 5. OIL&GASSupplyChainManagementForum2014 Executive Commitment Strategy Emplaced Articulation for change and Setting Targets Structured Change Management Maintaining Energy: Momentum and Permeation “70 percent of all transformation initiatives (programs) fail. Therefore, the effort to improve supply chain results has been short lived, incomplete, or partially succeeded.” Doomed For Failure?
  • 6. Considerations: P.A.C.E* Framework Pressures: External and internal forces that impact an organization’s market position, competitiveness, or business operations. Actions: The strategic approaches that an organization takes in response to industry pressures. Capabilities: The business competencies (or organization, process, etc…) required to execute corporate strategy. Enablers: The key technology solutions required to support the organization’s business practices. *Aberdeen Group OIL&GASSupplyChainManagementForum2014 Prior to Transformation Ask the What, How, Who, etc.
  • 7. Maturity Class Framework  Where does your company fall?  What defines Best in Class?  Why are they achieving success?  What technologies and services enable them to succeed OIL&GASSupplyChainManagementForum2014 *Aberdeen Group “Knowing others is wisdom, knowing yourself is enlightenment.” Lao-Tzu
  • 8. Know Your Financials  Revenue to EBITDA Ratio  Cost of Supply Chain  NPV, IRR, Inflation, Tax Rates, Discount Rates
  • 9. EBITDA is essentially net income with interest, taxes, depreciation, and amortization added back Show A Compelling Story 2013 0.010 0.050 0.100 Revenue 500,000,000$ OPEX 400,000,000$ 4,000,000$ 20,000,000$ 40,000,000$ EBITDA 100,000,000$ 104,000,000$ 120,000,000$ 140,000,000$ Gain % 4% 17% 29% 2013 0.010 0.050 0.100 CAT I 500,000,000$ 5,000,000$ 25,000,000$ 50,000,000$ EBITDA 100,000,000$ 105,000,000$ 125,000,000$ 150,000,000$ Gain % 5% 20% 33% “Sourcing Strategies can benefit up to 10% to 20% Cost Savings” (Accenture 2012)
  • 10. Know your Business Model  Business Size – Alignment with Suppliers  Decentralized or Centralized or Hybrid  Company Objectives and Strategy
  • 11. OIL&GASSupplyChainManagementForum2014 Pick a Formal Supply Chain Model Supply Chain Operational Reference Supply Chain Council
  • 12. Performance Attribute Description Reliability Addresses the ability to perform tasks as expected. Reliability focuses on the predictability of the outcome of a process. Typical metrics for the reliability attribute include: On-time, Right quantity, Right quality. The SCOR KPI (level 1 metric) is Perfect Order Fulfillment. Reliability is a customer-focused attribute. Responsiveness The Responsiveness attribute describes the speed at which tasks are performed. Examples include cycle-time metrics. The SCOR KPI is Order Fulfillment Cycle Time. Responsiveness is a customer-focused attribute. Agility Describes the ability to respond to external influences and the ability to change. External influences include: Non-forecasted increases or decreases in demand; suppliers or partners going out of business; natural disasters; acts of (cyber) terrorism; availability of financial tools (the economy); or labor issues. The SCOR KPIs include Flexibility and Adaptability. Agility is a customer-focused attribute. Costs The ability to respond to external influences and the ability to change. External influences include: Non-forecasted increases or decreases in demand; suppliers or partners going out of business; natural disasters; acts of (cyber) terrorism; availability of financial tools (the economy); or labor issues. The SCOR KPIs include Flexibility and Adaptability. Agility is a customer-focused attribute. Assets The Asset Management Efficiency (“Assets”) attribute describes the ability to efficiently utilize assets. Asset management strategies in a supply chain include inventory reduction and in-sourcing vs. outsourcing. Metrics include: inventory days of supply and capacity utilization. The SCOR KPIs include: Cash-to-Cash Cycle Time and Return on Fixed Assets. Asset Management Efficiency is an internally-focused attribute. What Is Important To Your Company OIL&GASSupplyChainManagementForum2014
  • 13. OIL&GASSupplyChainManagementForum2014 SCOR Expanded QAD: http://www.qad.com/erp/menuitem.59f182664053393643b543b58790307a?vgnextoid=21a3a014ba28a210VgnVCM100000530a03a7RCRD Design Design Control Design Discrete Design Process Design Configuration Design Project Plan Plan Demand Plan Multi Site Plan Process Plan Discrete Source Source Direct Source VMI Source Returns Source Contract Make Make Discrete Make Lean Make Repetitive Make Remanufacturing Make Process Engage Engage Direct Engge Medical Engage Configured Engage Retail Deliver Deliver Direct Ship Deliver Direct Stores Delivery Deliver Discrete Deliver VMI Deliver Configured Deliver Retail Deliver Returns Service Service Installation Service Field Service Customer Service Finance Finance Analyze Finance Budget Finance Collect Finance Accounting Enable Enable Lot/Serial Traceability Enable Transportation Enable Warehoueing Enable Consignment Enable Pricing Enable Schedule
  • 14. Know Your ERP and Analytics  Know the Requisition to Pay Process within your ERP  Compare to actual business process  Are metrics correct (Example: Open PO)  Utilize Functionality – how much customization do you have
  • 15. OIL&GASSupplyChainManagementForum2014 * Graziadio Business Review: http://gbr.pepperdine.edu/tag/supply-chain-management/ Demand Forecast Perfect Order SCM Cost Inventory DPO DSO Supplier Quality Purchasing Costs Cost Detail Utilization Order Cycle Time How accurate are you to forecast First Pass Yield % SC Operational Costs Velocity & Speed of Delivery Quality of Services & Materials – Vendor Management Resource Optimization Costs of PO, Buyers, Time Category Management Right Inventory, Right Amount, Right Time, Right Place Know What is Important to you
  • 18. Know Risks and Impacts
  • 19. Key Change Management Attributes VISION SKILLS INCENTIVES RESOURCES ACTION PLAN CHANGE SKILLS INCENTIVES RESOURCES ACTION PLAN VISION INCENTIVES RESOURCES ACTION PLAN VISION SKILLS RESOURCES ACTION PLAN VISION SKILLS INCENTIVES ACTION PLAN VISION SKILLS INCENTIVES RESOURCES CONFUSION ANXIETY DELAYS FRUSTRATION FALSE or NO STARTS
  • 20. People  Competencies  Roles & Responsibilities  Employee Objectives & SMART Goals – Start thinking of where you want to be  Career – Ascension Planning  Training & Knowledge Sharing  Assessments & Improvements Execution-oriented competency model to fill SEATs SKILL = Technical skills that are specific to performing the process element, converting inputs to outputs. These are the specific responsibilities that HR will look for in successful candidates. Example: 3-Way Receiving Match EXPERIENCE = Demonstration of performing tasks related to technical skills. These are experiences that might coincide with information on a person’s resume to describe activities they performed relative to the technical skill. Example: ERP systems APTITUDE = Personal characteristics of a person that are associated with an aptitude for performing the required technical skills. These are more generic and abstract, but define what characteristics HR would look for in a successful candidate. Example: Analytical, Detail Oriented TRAINING = Classes, programs, Certifications or other education that aid an individual in performing a technical skill. Examples: ERP Certification, SCOR Professional, APICS CPIM OIL&GASSupplyChainManagementForum2014
  • 21. Process, Procedures, Policies  Standardize Processes  Global Procedures – Visible, Accessible, and Trainable  Policies Supporting Business Goals  Controls and Metrics  Center Led  Locally Executed, Completely Centralized, Decentralized?  Develop a Professional Supply Chain  Formalize Process Maps  Integrated with the Business: Shared Services, Business Development, Accounting, Operations OIL&GASSupplyChainManagementForum2014 Tools  Number of Systems and Tools  ERP Process – Core Processes in SC  Excel Sheets  Integrations
  • 22. OIL&GASSupplyChainManagementForum2014 No Silver Bullet  No One Method  A Lot of Hard Work  Relate everything to the Business Plan  Transformation is NOT AN EVENT BUT A JOURNEY