Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Eloquens swot analysis
1. www.eloquens.comSlide linked to the blog post on SWOT analysis on blog.eloquens.com
WS
TO
SWOT ANALYSIS
• First mover
• Good SEO
• Good brand awareness
• Efficient team
• Faithful costumers
• Growing market (+4%/year according to
MarketResearch)
• Public opinion’s growing interest on pet
products (possibility for larger range)
• Individual spend growing on pet products
• Only one identified competitor to-date.
• Young market (less than 5 years)
• No leading brand to set the trend
• Market deeply dependent on economical
context, i.e. financial crisis affects average
basket
• Profitability reachable only with large TO
(more than $m25)
• Strong brand culture that cannot please
everyone
• Development centered on national markets