Linkedin presentation v2

Make Your Business Fly
© 2013 Enrich Social Media. All rights reserved.

Elton Kuah, founder of ESM, was graduate from
Bachelor Degree With Honours from Nottingham
University in Electrical and Electronic Engineering.
Elton is a sought after speaker in the area of social
media marketing. He was an invited speaker at Asia
Business Forum 2009, KL Social Media Marketing
2010”, “The Internet Show Asia 2010” organized by
Terrapin Singapore“ to share his experience and ideas
cial media marketing with marketers and C-level
executives.
His profile on Linkedin is currently 1% top viewed in
the world, and he is undergoing Innovation
Ambassador Development Programme with Genovasi
Malaysia .

CONNECTIONCONNECTION OPPORTUNITIES…

Some Client of ESM
Logo 1 Logo 2 Logo 3 Logo 4 Logo 5
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Our partner ranges from publishers and online media:

What is Linkedin
 Professional Networking Site
 More than 200 million members

Linkedin Statistics in Malaysia

Airasia Linkedin Profile

Change Scenario
 AirAsia Bhd Head of People’s Department Zamrah Ismail said the
airline began using the site in January for hiring people after
dissatisfied with recruitment agencies.
 Source from
http://www.themalaysiantimes.com.my/linkedin-aims-to-maintain-marke

Change Scenario
 “The opportunity of seeking international candidates is much more
easier by using this site compared to what it was before. The
geographical reach of LinkedIn is really beneficial to us,” she said.
 Since then, AirAsia’s advertising cost has reduced by almost 20 per
cent, she added.
Source from
http://www.themalaysiantimes.com.my/linkedin-aims-to-maintain-marke

Who Can Benefit from Linkedin
 Decision Makers
 Headhunters
 Businesses that advertise in physical media
 Speakers/Trainers/Event Organisers
 Tradeshow participating merchants

If YOUR business
does not have a productive
LINKEDINLINKEDIN channel…

Starting On Linkedin

3 Steps Of Linkedin

Professional Profile With Keywords

Measure Your Reach

Reach Power

700 People Within 2 Months

ROI Of Linkedin
 Quantitative:
1. Total Connections
2. New Invitations
3. LinkedIn Profile Views
4. LinkedIn Search Results
5. Business Followers
6. Industry and Location Representation

Total Connections
 Under the “Contacts” tab you will see “Network Statistics” and your
total connections will be your 1st, 2nd and 3rd level connections.
One thing LinkedIn doesn’t tell you is that you are only as visible as
the size of your network.
 You can get a quick glance at your number of connections and
network size on your home page in a box called “Your LinkedIn
Statistics”.

LinkedIn Profile Views
 Just above “Your LinkedIn Statistics” is “Who’s Viewed Your Profile?” And you will
see the number of times people have viewed your profile.
 By clicking on the number LinkedIn will take you to a new page that identifies how
many visitors have viewed your profile in the last X days, and identifies these
visitors by name, title, and/or industry. (Potential Leads)
If you aren’t getting at least ten views a week then chances are you are not getting
as much business as you could out of LinkedIn

ROI Of Linkedin
 Qualitative
7. Inbox Activity and Sentiment
8. Requests for Business
9. LinkedIn Signal Keyword Mentions
10. Likes and Comments on Updates
11. Group Growth and Interaction
12. Recommendations

Inbox Activity and Sentiment
 Are you getting any inbox activity?
 Figure Out If people are genuinely reach and build a relationship with you.
 Are people thanking you for connecting?
 Genuinely interacting with you? Sending blanket newsletters? You will get a bit of
each, so its highly recommended of nurturing the “real” communications. Feed
what you want more of, ignore what you want less of.

Genuine Connection

Requests for Business
Track Your Request For Business Weekly
 If the request for consultations drops drastically, there is something wrong
with your Linkedin visibility.
 This is probably one of the most important metrics to measure – and one of the
main goals for being on LinkedIn: to get more business!

Suggestion To Improve ROI
 Create a LinkedIn calendar and creating
daily/weekly tasks to keep on top of your
LinkedIn presence.
 As business people we need to know our ROI.
The Return on our Time and Financial
Investments.

Questions To Myself
 If I am to spend an hour a day on LinkedIn, is it
paying off?
1. Where are your numbers strong?
2. Where are they weak?
3. What are you going to do to improve them?

Thank You!
Resources:
www.enrichsocialmedia.com
www.faceBook.com/enrichsocialmedia
Twitter.enrichsm.com

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