Anthony Mitchell – Why Deliverability Matters

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Emailing 2020

Ever wondered why it's such a challenge to deliver to the Inbox? what are the top challenges we face today? How can we prepare our email marketing campaigns to overcome these hurdles and ensure we follow 'best practices'. From building domain reputation to maintaining good Inbox placement rates, what's new to the world of deliverability and how can we stay in the Inbox.

Marketing

http://InboxSys.com
Why Deliverability Matters?
By Anthony Mitchell

http://InboxSys.com
Deal? no brexit, no mention of
GDRP

http://InboxSys.com
Why Deliverability Matters
What is Deliverability? The art and
science of delivering to the Inbox
Why does it matter? As marketeers
we are creating some great content
and to get our message seen, we
must deliver to the Inbox for the
best ROI.
Let me tell you a story…..did you
know

http://InboxSys.com
Spam predates the Internet
Thank Thuerk…

http://InboxSys.com
We’ve come a long way…
- RFCs created for frame work
- FBLs
- Laws and policies
- Rules and Regulations
- Plus a lot more

http://InboxSys.com
The Dark Side
o Phishing attacks
o Identify theft
o Spam
o Botnets
o Ransomware
o Malware

http://InboxSys.com
Permission based
• Consent
• Set Expectations
• Preference centers
• SOI, DOI, COI

http://InboxSys.com
Trust & Reputation
• Reputation is built
based upon Trust
• You are who you say
you are
• Acceptable Behaviour

http://InboxSys.com
Manage your Unsubs/Complaints
• List unsubscribe
• FBLs with ISPs
• Include functioning unsubscribe links in body

http://InboxSys.com
ISP LANDSCAPE – where are you sending to?

http://InboxSys.com
Don’t forget to water your plants..

http://InboxSys.com
Best Practices / Takeaways
• Collect Data with correct permission
• Set expectations for subscribers
• Create good content to increase user engagement
• Embrace changes
• Ensure your setup is technically sound
• Pro active Deliverability Monitoring

http://InboxSys.com
Technical Configuration & Reputation

http://InboxSys.com
Proactive Deliverability Monitoring

http://InboxSys.com
How do you monitor your deliverability?

http://InboxSys.com
Thank you! Any Questions?
anthony@inboxsys.com

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Anthony Mitchell – Why Deliverability Matters

1. http://InboxSys.com Why Deliverability Matters? By Anthony Mitchell

2. http://InboxSys.com

3. http://InboxSys.com

4. http://InboxSys.com Deal? no brexit, no mention of GDRP

5. http://InboxSys.com

6. http://InboxSys.com Why Deliverability Matters What is Deliverability? The art and science of delivering to the Inbox Why does it matter? As marketeers we are creating some great content and to get our message seen, we must deliver to the Inbox for the best ROI. Let me tell you a story…..did you know

7. http://InboxSys.com Spam predates the Internet Thank Thuerk…

8. http://InboxSys.com We’ve come a long way… - RFCs created for frame work - FBLs - Laws and policies - Rules and Regulations - Plus a lot more

9. http://InboxSys.com The Dark Side o Phishing attacks o Identify theft o Spam o Botnets o Ransomware o Malware

10. http://InboxSys.com

11. http://InboxSys.com Permission based • Consent • Set Expectations • Preference centers • SOI, DOI, COI

12. http://InboxSys.com Trust & Reputation • Reputation is built based upon Trust • You are who you say you are • Acceptable Behaviour

13. http://InboxSys.com User Engagement

14. http://InboxSys.com Manage your Unsubs/Complaints • List unsubscribe • FBLs with ISPs • Include functioning unsubscribe links in body

15. http://InboxSys.com Threats to data

16. http://InboxSys.com ISP LANDSCAPE – where are you sending to?

17. http://InboxSys.com IP/Domain Warming

18. http://InboxSys.com Don’t forget to water your plants..

19. http://InboxSys.com

20. http://InboxSys.com Domain Reputation

21. http://InboxSys.com

22. http://InboxSys.com

23. http://InboxSys.com Best Practices / Takeaways • Collect Data with correct permission • Set expectations for subscribers • Create good content to increase user engagement • Embrace changes • Ensure your setup is technically sound • Pro active Deliverability Monitoring

24. http://InboxSys.com Technical Configuration & Reputation

25. http://InboxSys.com Content analysis

26. http://InboxSys.com Proactive Deliverability Monitoring

27. http://InboxSys.com IP Monitoring

28. http://InboxSys.com

29. http://InboxSys.com How do you monitor your deliverability?

30. http://InboxSys.com Thank you! Any Questions? anthony@inboxsys.com