Marketing is one.

1. Business-­‐ul
viitorului
va
creste
cu
inbound
marke4ng
Outbound
marke4ng
vs
Inbound
marke4ng
Workshop,
BizPower
2014
-­‐
Chisinau,
R.
Moldova
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

2. Business-­‐ul
viitorului
va
creste
cu
inbound
marke4ng?
Outbound
marke4ng
&
Inbound
marke4ng
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

3. Cine
sunt
eu
Emanuel
Grigorcea
• Vezi
profilul
pe
LinkedIN
(IDS)
• Vezi
ce
scriu
pe
www.fireverzi.ro
!Toate
afirma4ile
din
acest
material
reprezenta
un
punct
de
vedere
personal
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

4. -­‐
2013
2008
2000
1995
1992
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

5. Despre
ce
vorbim/
Ce
aflam
• Modern
si
post-­‐modern
in
marke4ng
• Metode
care
definesc
cele
doua
abordari
perspec4va
-­‐
Mass-­‐market,
niche
market
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

6. Cum
aplicam
Exemple
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

7. May
1,
2014
EMANUEL
GRIGORCEA
©
2014

8. Outbound
Marke4ng
(OUTBOUND=INTERRUPTION
MARKETING)
Intrerupe
o
ac4une
pentru
a
pune
in
evidenta
mesajul.
Comunicarea
este
mono-­‐direc4onala.
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

9. Inbound
marke4ng
Comunicarea
este
bi-­‐direc4onala.
Cas4ga
aten4a
in
mod
organic,
nu
intrerupe
ac4unile
sau
ac4vita4le
obisnuite
ale
unei
audiente.
Gaseste
audienta
ta
(persoana,
companie)
pe
web
in
mod
natural.
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

10. May
1,
2014
EMANUEL
GRIGORCEA
©
2014

11. Media
s-­‐a
transformat
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

12. Metode
‘clasice’,
deja
OUTBOUND
• TV,
Radio
•
OOH/
Billboards
•
S-­‐M
Adver4sing
•
Public
Rela4ons
• Targuri
si
Expozi4i
INBOUND
• Websites/LP
• Mobile&Web
apps
• Content
Marke4ng
• Community
Building
•
Blogging
• Viral
Marke4ng
• Events
sponshorship
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

13. Metode
’sub4le’
OUTBOUND
• Pop-­‐Ups,
Contextual
Ads,
Banners,
Display
Ads
• Outbound
Sales
Calls
• Inters44al
pages
• Video
Ads
(YouTube)
INBOUND
• Thought
Leadership
• Influencer
Outreach
• Authoring
Books
• Public
Speaking
• Earned
Social
Media
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

14. Metode
’tehnice’
OUTBOUND
• Search
Spam
• Paid/Rented
Email
List
•
Forums,
Comments
•
Paid
apps
review
INBOUND
• SEO
and
PPC
• Opt-­‐In
Email
List
• Organic
App
Store
Visibility
• Video
Content
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

15.
Media
se
transforma,
in
con4nuare
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

16. May
1,
2014
EMANUEL
GRIGORCEA
©
2014

17. Inbound
marke4ng
Esen4al
–
cercetarea
de
piata
si
intelegerea
comportamentului
consumatorului/clientului.
Inbound
marke4ngul
func4oneaza
foarte
bine
pentru
B2B
si
pentru
IT&C
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

18. Metodologie
May
1,
2014
EMANUEL
GRIGORCEA
©
2014
source
-­‐
hjp://www.hubspot.com

19. May
1,
2014
EMANUEL
GRIGORCEA
©
2014
In
loc
sa
prezentam
clien4lor
tot
felul
de
‘tenta4i’

20. May
1,
2014
EMANUEL
GRIGORCEA
©
2013
…
ii
invitam
in
‘bucataria
noastra’
ca
sa
aflam
ce
le-­‐ar
placea
sa
‘manance’.

21. intrebari?
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

22. Cum
folosim
Exemple
www.iceefest.com/academy/presenta4ons/
www.hubspot.com
Timisoreana
www.slideshare.net/ICEEFEST2013/4misoreana-­‐make-­‐it-­‐funky-­‐
make-­‐it-­‐fun-­‐by-­‐marius-­‐deak-­‐all-­‐things-­‐facebook
Samsung
www.slideshare.net/ICEEFEST2013/samsung-­‐case-­‐study-­‐by-­‐
lauren4u-­‐dumitrescu-­‐all-­‐things-­‐facebook
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

23. ?
inbound
sau
outbound
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

24. Outbound&Inbound
Marke4ng
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

25. Outbound
&
Inbound
Marke4ng
Un
exemplu
www.youtube.com/watch?v=Go9rf9GmYpM
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

26. ‘Marke4ngul’
este
unul
singur:
Segmentare-­‐Pozi4onare-­‐Promovare.
Fiecare
companie
face
marke4ng,
difera
doar
nivelul
la
care
il
face
cat
si
bugetul
cu
care
il
face.
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

27. MULTUMESC!
Dar
voi
ce
crede4?
May
1,
2014
EMANUEL
GRIGORCEA
©
2014

28. -­‐
Emanuel
Grigorcea
grigorcea@iden4ty.ro
• Vezi
profilul
pe
LinkedIN
• Vezi
ce
scriu
pe
www.fireverzi.ro
May
1,
2014
EMANUEL
GRIGORCEA
©
2014