Amoobi is sharing 10 key points about the opening of Costco France and what we can learn from it.

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Opening of Costco France
10 key points
21st of June 2017
CONTACT US
Olivier Delangre
CEO
E. olivier.delangre@amoobi.com
W. www.amoobi.com

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MEMBERSHIP BASED RETAILER

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• A discounter (shopping at lowest price possible)
• An hypermarket (everything I want/need under one roof)
is not ...
But in a shopping mission driven retail, is …
• A destination/pleasure shopping (Private customer)
• A place to be surprised and make deal  Best possible Quality/Value (Private customer)
• A place for economic standard product replenishment (Business customer)

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1. Costco offers “only” 4000 SKU. A pre-selection is made to facilitate
the choice and they offer great deals – it’s not an hypermarket
THE FULL CHEESE DEPARTMENT – A VERY LIMITED RANGE WITH LARGE PACK SIZES

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2. Costco offers also some very premium products – it’s not a
discounter it is a value retailer
299.999 EUR ... Chateau Yquem Jamon de Bellota

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3. No promo but pricing is not always very visible
NO PROMO OR PRICE COMPARISON BUT PRICING SIGNAGE COULD BE IMPROVED
Real Price
Perceived Price

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4. No impulse at check-out
NO IMPULSE PRODUCT AT CHECK-OUT – NO FRILL EXPERIENCE

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5. Optimized operations with fridges filled from the inside
FRIDGE ARE FILLED BY THE BACK MAKING REPLENISHMENT MORE EFFICIENT

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6. Innovative product grouping, Pads for coffee with coffee
machine while blended coffee in the grocery section
BLENDED COFFEE IN GROCERY ON THE
LEFT SIDE OF THE STORE
COFFEE PODS WITH COFFEE MACHINE ON
THE RIGHT SIDE OF THE STORE

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7. Massive merchandising sometimes helping sometimes
confusing
MASSIVE MERCHANDISING BUT IT’S 4 DIFFERENT
PRODUCTS ...
NAPPIES BY SIZE - EASY

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8. Some classical references are missing – pack size are
limited and often big
LEFFE – ONE REFERENCE
(TRIPLE)
COLA – 3 SKU – 2 COCA-COLA AND 1 PEPSI
52 SHRIMPS ... 2m40 BEAR

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9. Food to go offering – destination store
FOOD TO GO WITH DISCOUNT PRICES AFTER CHECK-OUT

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10. Several service counters with a diversified offer
TIRES ON SALES OPTICAL CENTER AND HEARING CENTER