The Value of Key Performance Indicators: Unlock Your Data

The Value of Key Performance Indicators: Unlock Your Data Kathy McShea 2008

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics Why do we care? Is it working? What should we do? Why are they coming? Where are they going? Where are they coming from? What are they doing? s What are our goals? Web Analytics at 10,000 Feet

GoogleAnalytics – it’s free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USHR eMetrics ,[object Object],[object Object],[object Object],[object Object]

Web Analytics Activity Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Elephant in the Room ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Marketing Job: Complex FINDING : 15 percent of your time is spent on Web development & maintenance

Rewards Await! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Performance Indicators (KPIs) Selection Criteria Start Small Schedule Reports Relevant Timely Instantly Useful NLT quarterly Identify audience(s) Don’t forget meetings! Adopt Action Orientation! Traffic/Reach Search Satisfaction (SUS) Actions Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience-Centric KPIs ..... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],notional

[object Object],[object Object],[object Object],[object Object],[object Object],Conceptual KPIs notional

Leap into the Future... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation: Style Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

KPI: Traffic-1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics Owner : TBD Status:

KPI: Traffic-2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics Owner : TBD Status:

KPI: Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics Owner : TBD Status:

KPI: Adoption (from Sept 1-7) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Metrics Owner : TBD Status: 5,103 Active communities 1,294 RSS feeds in workspace 105,118 Custom workspace blocks 76,001 User Favorites 64,911 Apps in workspace 178 Persistent Chatrooms 44,023 FFIM users 137,765 AFIM users

An Ocean of Data ... KPIs are your lifesaver

What are YOU ready for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Us ,[object Object],[object Object],[object Object],[object Object]

About Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Emerald Strategies Inc., founded in 2001, is a woman-owned Web management consulting firm that delivers high-impact communications... Our Focus : We make public sector organizations stronger

The Value of Key Performance Indicators: Unlock Your Data

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The Value of Key Performance Indicators: Unlock Your Data

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