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PITCH
Emiland De Cubber • w w w.e mil a nd .m e
TO ME , YO U’ RE A LL LI K E H IM.
1




 L AS T   M IN UTE

BRANDING
60-SECOND IDENTITY


               Abc
Name   Color   Font
HOW TO
    FIND YOUR COLOR SCHEME




Colour Lovers      Eyedrop.me
LOOKING FOR A FONT ?
LOOKING FOR A FONT ?



  Most common
 startup font ever.
LOOKING FOR A FONT ?


  Most common
 startup font ever.
  This one too.
D ON M cM ILLAN • D EAT H BY POW ER POINT
HOW TO
      FIND THE BEST FONTS




Font Squirrel        Lost Type
60-SECOND IDENTITY


               Abc
Name   Color   Font
!
BEWARE   O F   SO ME
COMBINATIONS
Low cost.
Best customer service.
SATURDAY NIGHT
  MOVIES (D)
2




  TH E

BASICS
A S LID E IS NOT HING B U T A B IL L B OA RD
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA


            This is not a slide.
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA


              It’s a slidument.
INFO
                  INFO INFO INFO INFO
                  INFO INFO INFO INFO
                  INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
                                          WOW !
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO




    Document                               Slide
IDEAL NUMBERS OF WORDS

   6     A tweet    60




  Seth   Tech Guy   Nancy
3




 K E Y   POI N TS   OF

STRUCTURE
STRUCTURE SUGGESTION




      5 MINUTES
STRUCTURE SUGGESTION



      5 MINUTES
STRUCTURE SUGGESTION



      5 MINUTES




     15s « Hello »
STRUCTURE SUGGESTION



      5 MINUTES




   15s « Problem »
STRUCTURE SUGGESTION



      5 MINUTES




   30s « Solution »
STRUCTURE SUGGESTION



      5 MINUTES




  1min 20s « Demo »
STRUCTURE SUGGESTION



      5 MINUTES




 1 min 20s « Market »
STRUCTURE SUGGESTION



       5 MINUTES




  1 min 20s « Vision »
STRUCTURE SUGGESTION

      5 MINUTES
        Hello
       Problem
       Solution
        Demo
       Market
        Vision
4




THE   R IGHT

IMAGES
CHO OS E W ISELY
THIS IS NOT A PARTNERSHIP.
THESE ARE.
HOW ?


 Art       Music     Movies




History   Cultures     ...
WHERE ?


                 $€£                CC

Your Pictures   Stock Photos   Creative Commons
HOW TO
FIND COOL & FREE IMAGES




Flickr           Compfight
5




E VE RYON E   N EED

SYMBOLS
GATHER YOU R P ERSONA L SY MB O L L IB R A RY
I love symbols
I love Facebook
Give me a roman triumph
I need a ride
HOW TO
     FIND PLENTY OF SYMBOLS




The Noun Project   The PNG Project
6




PRES E N TIN G

NUMBERS
SAY GO O DBYE TO JUN K C HARTS
OUR MARGIN IS DECREASING SINCE 2009

      Brand 1   Brand 2   Brand 3

10


8


6


4


2


0
     2009       2010       2011
OUR MARGIN IS STAGNATING SINCE 2009

      Brand 1   Brand 2   Brand 3

10


8


6


4


2


0
     2009       2010       2011
OUR MARGIN IS INCREASING SINCE 2009

      Brand 1   Brand 2   Brand 3

10


8


6


4


2


0
     2009       2010       2011
EXAMPLE 1
MARKET SIZING
Startup Weekend Market
Startup Weekend Market

   Parisian people   12 M
Startup Weekend Market

   Parisian people      12 M
   Between 18 and 30   x 30 %
Startup Weekend Market

   Parisian people      12 M
   Between 18 and 30   x 30 %
   Who read WIRED       x1%
Startup Weekend Market

   Parisian people       12 M
   Between 18 and 30   x 30 %
   Who read WIRED        x1%

 ADRESSABLE POPULATION   36 K
EXAMPLE 2
  BUDGET
For every 1000€ you invest


           DEVELOPMENT




                 PARTNERSHIPS
  DESIGN

                COMMUNICATION
7




 BA C K   TO

REALITY
Black Screen.
RECAP
MO R E TI P S O N :

www.emiland.me
THANK YOU
                       hello@emiland.me
                            @emilanddc




                       All symbols from the Noun Project
Stratos Pictures from Red Bull & WIRED • Death by Powerpoint by Don McMillan
Tiger by Robert Saucier • Slide Analysis by (davide) • Pie Chart by AtomicShed

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Extreme Pitch [UPDATED]

  • 1. EXTREME PITCH Emiland De Cubber • w w w.e mil a nd .m e
  • 2. TO ME , YO U’ RE A LL LI K E H IM.
  • 3. 1 L AS T M IN UTE BRANDING
  • 4. 60-SECOND IDENTITY Abc Name Color Font
  • 5. HOW TO FIND YOUR COLOR SCHEME Colour Lovers Eyedrop.me
  • 6. LOOKING FOR A FONT ?
  • 7. LOOKING FOR A FONT ? Most common startup font ever.
  • 8. LOOKING FOR A FONT ? Most common startup font ever. This one too.
  • 9. D ON M cM ILLAN • D EAT H BY POW ER POINT
  • 10. HOW TO FIND THE BEST FONTS Font Squirrel Lost Type
  • 11. 60-SECOND IDENTITY Abc Name Color Font
  • 12. ! BEWARE O F SO ME COMBINATIONS
  • 15. SATURDAY NIGHT MOVIES (D)
  • 16. 2 TH E BASICS
  • 17. A S LID E IS NOT HING B U T A B IL L B OA RD
  • 18. BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA This is not a slide.
  • 19. BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA It’s a slidument.
  • 20. INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO WOW ! INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO INFO Document Slide
  • 21. IDEAL NUMBERS OF WORDS 6 A tweet 60 Seth Tech Guy Nancy
  • 22. 3 K E Y POI N TS OF STRUCTURE
  • 23. STRUCTURE SUGGESTION 5 MINUTES
  • 24. STRUCTURE SUGGESTION 5 MINUTES
  • 25. STRUCTURE SUGGESTION 5 MINUTES 15s « Hello »
  • 26. STRUCTURE SUGGESTION 5 MINUTES 15s « Problem »
  • 27. STRUCTURE SUGGESTION 5 MINUTES 30s « Solution »
  • 28. STRUCTURE SUGGESTION 5 MINUTES 1min 20s « Demo »
  • 29. STRUCTURE SUGGESTION 5 MINUTES 1 min 20s « Market »
  • 30. STRUCTURE SUGGESTION 5 MINUTES 1 min 20s « Vision »
  • 31. STRUCTURE SUGGESTION 5 MINUTES Hello Problem Solution Demo Market Vision
  • 32. 4 THE R IGHT IMAGES
  • 33. CHO OS E W ISELY
  • 34. THIS IS NOT A PARTNERSHIP.
  • 36. HOW ? Art Music Movies History Cultures ...
  • 37. WHERE ? $€£ CC Your Pictures Stock Photos Creative Commons
  • 38. HOW TO FIND COOL & FREE IMAGES Flickr Compfight
  • 39. 5 E VE RYON E N EED SYMBOLS
  • 40. GATHER YOU R P ERSONA L SY MB O L L IB R A RY
  • 43. Give me a roman triumph
  • 44. I need a ride
  • 45. HOW TO FIND PLENTY OF SYMBOLS The Noun Project The PNG Project
  • 46. 6 PRES E N TIN G NUMBERS
  • 47. SAY GO O DBYE TO JUN K C HARTS
  • 48.
  • 49. OUR MARGIN IS DECREASING SINCE 2009 Brand 1 Brand 2 Brand 3 10 8 6 4 2 0 2009 2010 2011
  • 50. OUR MARGIN IS STAGNATING SINCE 2009 Brand 1 Brand 2 Brand 3 10 8 6 4 2 0 2009 2010 2011
  • 51. OUR MARGIN IS INCREASING SINCE 2009 Brand 1 Brand 2 Brand 3 10 8 6 4 2 0 2009 2010 2011
  • 54. Startup Weekend Market Parisian people 12 M
  • 55. Startup Weekend Market Parisian people 12 M Between 18 and 30 x 30 %
  • 56. Startup Weekend Market Parisian people 12 M Between 18 and 30 x 30 % Who read WIRED x1%
  • 57. Startup Weekend Market Parisian people 12 M Between 18 and 30 x 30 % Who read WIRED x1% ADRESSABLE POPULATION 36 K
  • 58. EXAMPLE 2 BUDGET
  • 59. For every 1000€ you invest DEVELOPMENT PARTNERSHIPS DESIGN COMMUNICATION
  • 60. 7 BA C K TO REALITY
  • 61.
  • 63. RECAP
  • 64. MO R E TI P S O N : www.emiland.me
  • 65.
  • 66. THANK YOU hello@emiland.me @emilanddc All symbols from the Noun Project Stratos Pictures from Red Bull & WIRED • Death by Powerpoint by Don McMillan Tiger by Robert Saucier • Slide Analysis by (davide) • Pie Chart by AtomicShed