Let's Talk Research Annual Conference - 24th-25th September 2014 (Gail Woodburn)
TrialMatch
1. Evaluating Outreach through TrialMatch – An
Alzheimer’s Association Clinical Research
Matching Program in the MA/NH Area
• Emilie Sullivan Medical & Scientific Programs Intern, MA/NH
Chapter, Alzheimer’s Association;
• Lenore Jackson-Pope BSN, MSM, CCRP, Manager, Medical and
Research Education, MA/NH Chapter, Alzheimer’s Association;
• Sarah Wiederhold, Operations Coordinator, Programs and Services,
MA/NH Chapter, Alzheimer’s Association
3. Background
• The Alzheimer’s Association is the leading global voluntary health
organization in Alzheimer’s care and support, and the largest nonprofit
funder of Alzheimer’s research.
• Our mission is to eliminate Alzheimer’s disease through the
advancement of research; to provide and enhance care and support for
all affected; and to reduce the risk of dementia through the promotion
of brain health.
• TrialMatch is a free, easy-to-use clinical studies matching service that
connects individuals with Alzheimer’s, caregivers, healthy volunteers
and physicians with current studies in their local area.
4. Purpose
• To evaluate TrialMatch connections in volunteer participants in the
MA/NH region
• To use participant feedback to understand where follow-up may be
needed.
• To accelerate and grow research participation locally.
• To determine whether or not the Alzheimer’s Association is having an
impact on clinical study recruitment locally and how our Chapter may
improve on this for the future.
5. Methods
• TrialMatch profiles are completed in person or online.
• When an individual fills out a TrialMatch card information
is captured at the MA/NH Chapter and sent to the National
chapter. Individuals receive a follow up call or e-mail
detailing how to access and use the TrialMatch website.
• Online, an individual completes a profile and is
immediately connected to the TrialMatch website.
• TrialMatch participants are connected to clinical studies in
their area based on their zip code.
6. Methods
• The MA/NH Chapter wanted to evaluate their follow up
approach to determine how to further improve their local
TrialMatch recruitment efforts.
• In 2014, a follow-up survey was sent out to a population of
TrialMatch users in order to improve on these efforts.
• Information was noted, but no follow-up occurred
• The continued follow up effort was again implemented in
2015 through another follow-up survey.
• The data collected from both surveys provided the MA/NH
chapter with information to follow up with TrialMatch
participants.
10. Methods
Survey II
• Design: 16 questions; 14 multiple choice, 2 open-
ended
• Average time taken to complete: 10 minutes
• Outliers: 4 people took over a week to complete
the survey, 5 people took over a day to complete
the survey
11. • There were a few differences between the surveys:
• The length
• The time taken to complete
• The difference in questions: some questions (such as - Which
type of study did you enroll in & What could be improved)
went from an open-ended format to a multiple choice format.
Please see copy of both surveys.
12. Results
Survey I
Q1. Did you receive a follow-up call or e-mail after completing a
TrialMatch card?
13. Results
Survey II
Q1. Did you receive a follow-up call or e-mail after completing a TrialMatch
card?
14. Results
Survey I
Q2. Did the call or e-mail help in directing you to fill out your TrialMatch
profile?
15. Results
Survey II
Q2. Did the call or e-mail help in directing you to fill out your TrialMatch
profile?
20. Results
Survey I
Q5. On a scale of 1 (completely dissatisfied) to 5 (completely satisfied), how
would you rate your overall experience with TrialMatch?
21. Results
Survey II
Q5. On a scale of 1 (completely dissatisfied) to 5 (completely satisfied), how
would you rate your overall experience with TrialMatch?
31. Practices for Promotion
Practices for Promotion already in place Nationally and adopted at the
MA/NH Chapter:
• Place link to TrialMatch on your Chapter’s website.
• Promote TrialMatch to a variety of audiences.
• Emphasize that there a variety of studies in which individuals may
choose to participate including those that do not involve taking a drug
– TrialMatch has studies for everyone
• Physicians have choices in terms of how they utilize the service – they
can see all the trial on TrialMatch or they can match a patient to a trial
by creating a profile
• Educate the Medical & Scientific Advisory Council on TrialMatch
• Take culturally relevant material to present to a particular audience.
• Inform individuals the service is free and confidential.
32. Practices for Promotion already in place Nationally and adopted at the
MA/NH Chapter:
• At the Clinical Studies/TrialMatch booth at the Walk to End
Alzheimer’s ensure you have an individual working the booth who is
educated on TrialMatch.
• Promote TrialMatch from the main stage at the Walk to End
Alzheimer’s – Have screen captures of TrialMatch playing on a loop at
the Walk as well.
• Host a booth at local physician events and distribute packets on clinical
studies and TrialMatch
• Distribute information about clinical studies and TrialMatch to support
groups via programs, mailings, and at appointments.
• Provide information to local physician practices on TrialMatch.
• Revise Early Stage support group materials to include TrialMatch.
33. Practices for Promotion: exceeds/// expectations
• Promote TrialMatch at all community programs, health fairs,
conferences, etc., throughout your Chapter area
– EXAMPLES
• Host an audio/video conference for the public that cover the
following topics: clinical trials and TrialMatch
– EXAMPLES
• Work with local research centers to co-sponsor education
events focused on the importance of participation in clinical
studies, and to promote TrialMatch
– EXAMPLES
34. • Identify volunteers, chapter staff, community members, and professionals
interested TrialMatch and how it works.
• Educate chapter staff on TrialMatch and how it works – I have heard too often
at events ‘I don’t know enough about it, let me refer you to the TrialMatch
manager’
• Utilize various types of media to promote clinical study participation and TrialMatch
• It might be beneficial to have a message board so users can get online and
discuss their experience in using TrialMatch.
• Inform various minority communities of how beneficial the Alzheimer’s Association
can be to their lives
• We have a growing older population. We also have a growing minority
population. We need to take into consideration the public health aspect of this,
as more minority populations are affected by chronic diseases than other
populations.
Best Practices for Promotion: Areas of Improvement
35. • Educational seminars to promote Best Practices or Good Clinical Practices for
the recruitment/retention of research volunteers among doctors, trial
coordinators, etc.
• Research Roundtable for Professionals – experiences with research
recruitment, promotion on TrialMatch (can include lab
managers/coordinators too).
• TrialMatch Roundtable – promote TrialMatch by discussion past/current
research experiences.
• TrialMatch video – ‘how-to guide’
Potential Practices for Future Promotion
36. Conclusion
• TrialMatch is an effective tool in connecting
potential volunteers with clinical studies.
• Bringing awareness about this program to the
general public is pertinent in the clinical trial
connection process.
• While it is clear that TrialMatch is a clinical studies
matching service, guidance on using this service and
following up with potential volunteers are two main
focal points for continued success.
37. References
• Alzheimer’s Association. (2015) Research Center: Clinical Trials – TrialMatch. Alzheimer’s
Association. www.alz.org/alzheimers_disease_1973.asp
• Center for Information and Study on Clinical Research Participation (2009). Report on clinical
trial information seekers. http://www.ciscrp.org/programs-events/research-and-
studies/perceptions-and-insights
Notes de l'éditeur
An estimated 5.4 million Americans have Alzheimer’s disease with someone being diagnosed every 69 seconds.
As our population ages, the prevalence of Alzheimer’s disease is projected to increase by more than 50% by 2030.
The Alzheimer’s Association was founded to enhance the care and support, and to advocate for people affected by Alzheimer’s and other related dementias.
Clinical trials have been a vital part of medical research for decades.
There is a large population of people who do not participate in clinical trials for various reasons, but the underlying message from clinical researchers is a call for more participation from volunteers every year.
The creation of TrialMatch is essential to the Alzheimer’s Association strategic goal to accelerate research.
One priority of the Alzheimer’s Association is to grow nationwide clinical studies recruitment efforts that accelerate study enrollment and transform recruitment for Alzheimer’s disease across the country.
Even with this innovative matching service, there are still flaws (still a disconnect?) in connecting volunteers with clinical studies. Many people sign-up for TrialMatch but thousands do not sign up for clinical trials.
Survey I
E-mailed to 906 TrialMatch participants
842 did not respond
64 participants responded, with 55 responses being totally complete
108 e-mails bounced, 8 participants opted-out
Refer to hand-out: Survey I copy
E-mailed to 589 TrialMatch participants
545 did not respond
44 participants responded, with 32 responses being totally complete
94 e-mails bounced, 21 participants opted-out
Refer to hand-out: Survey II copy
The difference in questions: some questions (such as - Which type of study did you enroll in & What could be improved) - went from open-ended format to multiple choice format.
^^ Explain this and how I got to this conclusion of how to categorize this – all based on data from first survey.
There could be a couple reasons for 30% of people who responded no:
E-mails being directed to spam/junk folder
Participant preference of phone call vs. e-mail (vice versa)
Contact not followed up with as of yet
Other Responses included:
(3) Phone call/e-mail follow up took place, participants did not follow up with initial contact
(2) Help was not needed in completing the profile
(1) Could not find link(1) Could not remember conversation/follow-up was over a year ago(1) Preferred different follow-up contact methods
Comments:
(8) Family History
(3) Caretaker
Other:
(1) None(2) Nothing available in the area
(3) No follow-up contact, interested in enrolling
Other
(3) Not contacted(3) Just signed-up(3) Confusion with trial listing(3) Did not qualify for studies they were matched to(7) None suggested
Other:
(1) Linked/directed to many studies not qualified for(2) Not contacted(2) No time at the moment
Other:
(1) More detailed announcements at Alzheimer’s Association seminars
Other:
European descent
I would also like to bring particular attention to this data.
*Refer to Best Practices for Promotion sheet*
There are 24 Practices for Promotion. Of these bullet points the MA/NH Chapter already has 21 of these practices completely implemented, with 3 going above and beyond suggested promotion, and 3 practices that are implemented but show room for improvement.
We have a link to TrialMatch on our Chapter’s homepage
Promoting TrialMatch to a variety of audiences, like at colleges, to physician groups, to caretakers, so many other ways we participate in educational outreach.
Educating physicians and medical professionals so they can better serve their patients
Educate MSC – as I stated previously, making sure they know the updates, using the physician APP, etc.
Collaborating major medical facilities to host events or be at their events to promote TrialMatch
We all participate in so many events and a majority of our work overlaps with other departments work – remembering that we work in a collaborative atmosphere is imperative to our mission. Ex: having a walk table – referring to other programs like TrialMatch and vice versa.
Examples???--
Here are some areas of improvement that we could consider developing more
This problem can be solved by taking the time to train employees even better than they already are so they feel confident when talking about TrialMatch. This not only goes for TrialMatch, but for all programs in general. Having a more comprehensive summary available for these programs we put forth is vital to our future as an Association.
We do this often by using Helpline volunteers, or volunteers who have come to the Association for help in the form of a program/service, but what about getting a TrialMatch volunteer involved? This would be beneficial at various programs, it is important to have someone who can talk about the actual experience to another person contemplating signing up for TrialMatch.
It would also provide us with feedback on how to improve TrialMatch even more (if need be), consider adding in TrialMatch even more. Or just the latest research on Alzheimer’s disease.
Just really involving minority communities. Continuing to develop and implement programs directed towards minority populations will only be beneficial for now and for the future.
Educational seminars or professional discussions are important because ideas come together and allow people to collaborate on efforts.
Having current or past clinical research study participants come together once a year to talk about their experiences in clinical studies. This would be beneficial to physicians conducting these trials, plus it has the potential to help the Association see where room for improvement might need to happen.
- Video explaining how to use TrialMatch – having different demographics create a TrialMatch profile (healthy volunteer, MCI, caregiver, physician, minority population). This could show how easy-to-use this site is and get rid of any misconceptions people might have about signing up for TrialMatch.