1. You 2.0 Using Social Media to Enhance Your Reach and Influence By Emily Bennington

2. I wasn’t asked to speak to you today because I’m a tech-junkie. I’ve never camped out when Apple launched a new product. (Yet.)

3. I’m here because I do a lot of things at once… Author Mom Speaker Entrepreneur

4. ...and my #1 marketing tool is Web 2.0.

5. Today’s Presentation

7. Number of Years to Reach 50 Million Users? Source: Social Media Revolution / Socialnomics.com

8. Radio? 38 years

9. TV? 13 years

10. Internet? 4 years

11. 100 Million Users in 9 Months

12. 20 Million Users in 3 Weeks!

16. Remember this?

17. Social media represents a power shift from company to consumer Then Now

18. The World Has Completely Changed Individuals can do some serious brand damage! Individuals can make things happen faster Individuals can connect to like-minds easier Individuals can have more influence

19. What is Social Media?

21. Focus

22. If you aim at everything, you hit nothing.

23. “ What makes YOU different ? ”

24. Boring is not a brand position and average is not a competitive advantage.

25. My name is ________ and I am (or will be) the best ________. Note: If your message won’t fit on this – you need more focus.

26. All of these opportunities – started here.

29. If you don’t know your message, it’s going to be tough to make these things work for you.

32. Yourself

33. What’s being said about YOU? What’s being said about your employees? What’s being said about other nonprofits? What’s being said about someone YOU may hire? 1 Google Yourself Set a Google alert for yourself, your company, your competitors, etc.

34. What is the best way to demonstrate thought leadership today?

35. Start a blog.

36. No one wants to search all over the web for your profiles.

38. The Facebook we know today won’t be the Facebook of tomorrow.

39. 12 Don’t just tell – engage! Don’t Just Tell – ENGAGE. Mistake #1: No Clear Benefit

40. Mistake #2: “Posting”, Not Engaging

41. RSS Feed Your Blog Mistake #3: Failing to Cross Promote

44. Prepare for meetings. Research companies. Find job openings. Join groups. Who’s watching you? LinkedIn is like exercise. You get out what you put in.

45. Research your customers / prospects. Note: If it’s this guy, I’d read this book!

46. Research target companies.

47. Meet others going too. Research prospects. See what’s new. Join groups.

48. Don’t trash the updates !

50. What is the biggest difference between Twitter and Facebook?

53. “ Time suck” or Strategic?

54. Hashtags allow you to keep up with events and topics.

55. Networking has never been easier.

56. = #TwitterChats are a great way to network on the site.

57. Jump into conversations using http://search.twitter.com

58. Check out wefollow.com for leaders in your industry.

60. Who do people you follow follow ?

61. Are you reinforcing your “brand”?

62. How do people “list” you?

64. You Tube as a “driver” or a “hub.”

66. Yes, there’s another one.

67. Homepage looks familiar.

68. Profile page looks familiar.

72. Why is Google+ Important? It’s Google, so it will affect search. Google’s gone local – and business pages are coming. 20 million users in 3 weeks – and it’s not even open to the public yet. It’s here to stay & early adopters win.

73. Google wants your eyeballs.

74. Seen any of these lately?

75. Note: Microsoft codes look like this and can only be read by a MS reader.

76. ProfessionalStudio365.com Emily Bennington Facebook.com/EmilyBenningtonCollegetoCareer @EmilyBennington [email_address]