The Irish Radioplayer app is the official Irish Radio mobile app available across Apple and Android devices.
The app is a one stop shop for Irish radio content with 43 stations in total, consisting of RTE Services and Independent Broadcasters of Ireland.
4. Radio Listening = 16% of Daily
Digital Time
Source: Emarketer US, October 2015
55 Minutes of
Daily Radio
Listening
Users will
Spend 8 times
longer
listening Via
Mobile
60% of Radio
Time is via
AM/FM Vs
40% via
Digital
Devices
5. Digital Audio Consumption in
the UK
• 42% of the UK population has downloaded a radio app for
a mobile device
• 26% of adults claiming to listen to radio on phones or
tablets at least once a month
• 52% use the mobile app at least once a week
• 41% of 15 to 24 year olds listen at least once a month,
almost twice as much mobile listening as the 25+
Source: Rajar Q4 2015
2015
6. Background
• The Irish Radioplayer is the official Irish Radio mobile app
available for both Apple and Android devices.
• The app is available via smartphone and tablet.
• You can listen live, catch up on programmes and view social
feeds from the stations. No need to change site or app, it's all
there in one place.
7. Background
• The Irish Radioplayer is a not-for-profit partnership between
RTÉ and the Independent Broadcasters of Ireland (IBI)
• There are 43 stations in total, 9 of which are RTE Services
and the other 34 are from the Independent Broadcasters of
Ireland.
• The App is available internationally in both the Google Play
store and the Apple App store.
8. Current Numbers
• 180,000 downloads
• 55K monthly users
• 700K sessions
• 1.3 million monthly streams
• 10 minute session length
• 20% of users are new every month
11. Sponsorship Proposal
WhatDoYouGet?
• Term: 1Year from start of August 2016
• Deliverables:
• Exclusive sponsorship of the App
• Minimum 8 million launch app audio or video ads. 15 second ads. A
combination of audio and video ads is recommended.
• Minimum 8 million simultaneous interstitials
• Approx. €500,000 worth of yearly trading rate on-air promotion
• 3 X 2 week campaigns across the year
• Across 43 stations
• Minimum 2 spots per day per campaign
12. Static Image
& Audio Ad
OR
Video Ad
App Launch
Screen
transitions to
Sponsor
Page
Home
Page
transitions to
13. NextSteps
• Proposals sent out 22nd June 2016; sponsor confirmed on a
first come first served basis
• Ads will need to incorporate an end frame / audio mention of
the Radioplayer sponsor status
• Multiple creative will need to be supplied to prevent ad
fatigue and creative will need to be freshened up throughout
the sponsorship period
• Adserving testing in July with commercial launch slotted for
August 1st