Emily Fritz

United States United States

Web & Content Marketing Strategist: Copywriter at Heart, Marketer by Trade

Advertising / Marketing / PR

I've been writing since I could hold a crayon. Even before I knew the words. It's magic to throw letters on a blank screen (or a piece of scrap paper Mom would find in her Mary Poppins bag when I was a kid) and produce pure emotion. Words can inform, entertain, engage and inspire. They can be heart-pounding, tear-jerking, and laugh-out-loud funny. Today, I write company stories. The right words can personify a brand and persuade a buyer. There's an art to language, but there's also science in knowing which keywords to use and how certain words will affect a target audience. And somewhere in the middle of that intersection of creativity and world of analytics is where I live. Beyond ...