1. COOLEST NEW KIDS STUFF PRESS PREVIEW LUNCH
IN NEW YORK CITY @ MORTON’S STEAKHOUSE
SEPTEMBER 2nd
, 2015, 11 AM – 3:30 PM
Elmo, My Little Pony, Tablets for Kids, Hair Jewelry, Kid Luggage and More
RSVP to Mariel Enochs, 310.317.1543, rsvp@consumerproductevents.com
(Malibu, CA August 27, 2015) – On September 2, 2015 Consumer Product Events will showcase an exclusive
group of products for press who are gathering content for their baby, kids and toy editorial, and new product
pages. Held from 11 am to 3:30 pm at Morton’s Steakhouse at 551 5
th
Avenue, New York (45
th
between 5
th
and
Madison), this media salon connects reporters to curated products and the entrepreneurs who created them.
Products to be showcased include:
Camellia Dental Care - Sandra Senzon RDH, “The Tooth Fairy,” is known for her ground breaking
organic botanical teeth whitening system using ingredients like camellia seed, tea, peppermint, lavender,
rose hips, and eucalyptus oils, but she also makes dentistry fun for kids. From her Manhattan Tooth Spa,
Senzon created “Tooth Fairy City Kit” for babies and toddlers, complete with an educational comic book
and a set of crayons.
Chalk Me Up – The “T-Shirts that Talk,” mother, Shelley Henshaw’s kid’s penchant to draw on their
bedroom walls inspired a mobile chalkboard – on their chests. The Chalk Me Up line of t-shirts feature

2. basic “blackboard” shapes silk screened onto the fabric (heart, thought bubble, flower, train, fire truck)
that can be drawn upon with the included 12-count box of multi-colored Crayola chalks. Each creation
can then be wiped off with a damp cloth and something new drawn again. Chalk Me Up shirts come in
sizes and colors for boys, girls, toddlers, women and men.
Comotomo – After stumbling upon conventional baby bottles that looked and felt so foreign to natural
nursing and hearing countless tales from frustrated moms on their desperate search for the elusive bottle
their little ones would take, the Comotomo design junkies were inspired to make a baby bottle that truly
made moms lives easier, and made babies a wee bit happier. Their elegant design effortlessly mimics the
nature of breastfeeding and has caused many moms to refer to the line as “breastfeeding in a bottle.”
Fable Browser-Free Tablet– is a cloud-based mobile learning device exclusively for children. A durable,
browser-free tablet, Fable combines the freedom to explore, learn and play, with the security of private
sharing. Fable uniquely engages children and lets parents and teachers customize a learning experience
without fear of accidental access to the Internet. Fable is being used in after school pilot programs in
Massachusetts and New York.
Fold ‘N Go Elephant Toy - Pack up a portable friend and get ready to snuggle and explore! The floppy,
friendly, and super soft elephant is the perfect companion for little ones. This tummy time friend will lie flat
on most surfaces and has lots of features for sensory play, including a rattle, a clicker, a mirror, a
squeaker, a crinkly ear, and more! As baby grows, the elephant becomes a huggable, soft pal. When it’s
time to take the fun on the go, the elephant folds up into a compact form that fits into mom and dad’s
diaper bag. With his ear doubling as a handle, this small, carry-along friend can also double as a bag!
Gratify- Provides certified gluten free products that are also fun to eat, Gratify makes their snacks not
only healthy, but specifically designs their pretzels and crackers in twists, sticks, or thins for every picky
toddler, “too-cool” teen, or on-the-go mom. Gratify has been making gluten free foods for decades and
understands the importance and attention needed for every allergy or sensitivity to gluten to ensure a
peace-of-mind. Therefore, motivated by their consumers, Gratify invests significantly in certifying all
Gratify products through the Gluten-Free Certification Organization (GFCO), a program of the Gluten
Intolerance Group® (GIG).
Hugg-A-Planet Earth- Since 2009, Hugg-a-Planet has been orbiting the planet aboard the International
Space Station. Thus far, it has traveled over 650 million miles and orbited the Earth over 16,500 times
(not a bad travel resume for a toy). Albert Einstein once said, “Play is the highest form of research.”
Therefore, Hugg-A-Planet incorporates an educational tool into a toy for all ages. This toy is one of the
few to have been shared by Presidents, Governors, Senators, Congressmen, business and religious
leaders, and embraced by movie, television and music celebrities. As the winner of The Parents choice
Award-Best New Product of the Last 5 Years award, Hugg-A-Planet continues to spread the joy of
learning around the world.
IVChic – Moms have enough on their hands during the day, never mind making sure they look fantastic.
Entrepreneur Armine Gambaryan, created a line of hair jewelry that easily glamorizes the fallback I-only-
have-5-minutes-for-my-hair pony tail or bun into a runway worthy look. The line of hair accessories
include braided expandable gold and silver metallic and rhinestone bands that crown a bun; metal and
leather strips to work into a braid and ultra modern cuffs attached to covered elastic bands that turn
dowdy ponytails into fabulous hair in 10 seconds.
Hasbro Playskool – Since 1928, the Playskool brand has offered play and learning for infants, toddlers
and young children, while keeping the needs of modern parents’ top of mind. The Playskool product

3. portfolio is diverse, and includes classics such as Sesame Street, Playskool Heroes, Playskool Friends
My Little Pony, and a new line of storable, portable, and adorable baby and toddler toys.
Play All Day Elmo - Kids will be wowed by the most exciting and playful Elmo to date, the PLAY ALL
DAY ELMO toy! This favorite pal features 150+ responses and eight games and activities that will keep
little ones laughing. From “Pat-a-cake” and “Freeze Dance,” to “Red Light, Green Light” and more, every
move kids make is a new chance for fun. Little ones can also tickle Elmo’s belly, hold his hand, give him a
kiss, or clap his hands to play games together and hear more fun responses!
Playskool Friends My Little Pony Musical Celebration Castle - Magical, musical adventures await
inside the Playskool Friends My Little Pony Musical Celebration Castle playset! Place Pinkie Pie and
Starsong figures inside the castle, then push the tower down to spin the dance floor and see the friends
twirling to ponyrific party music. Little ones can take their pony figures for a ride on the elevator, or send
them down the slide. Spin the flag or open the gate for even more fun activities. When the pony friends
are ready for naptime, flip down the wall on the second floor to reveal a comfy bed and hear lullaby
music. Includes Pinkie Pie and Starsong ponies; additional figures sold separately.
PRIMO – An award winning product line which focuses on natural, chemical and additive free olive oil
soaps, Mediterranean Sea sponges, and essential oil aromatherapy was born in 1994 out of a working
mother’s journey to find safe and practical solutions to the challenges of raising a child while balancing an
active life. The product line centers on necessities such as bathing, potty training, nursery, and travel gear
intended to provide convenience to both mother and child. PRIMO’s first product, the innovative EuroBath
was the first baby bath to pioneer a two-position bathing design which accommodates a child’s rapid
growth and development from newborn to toddler; making it the most trusted bathing solution on the
market.
StyleRX – “Not your mom’s pillbox,” mom-preneur, Dawn, designed a line of designer pill boxes when
she was a working mom needing to take pre-natals throughout the day. The cotton canvas covered
boxes come in colorful, vibrant patterns with an interchangeable day—by-day pill dispenser inside. The
box is a combo of great aesthetics and function that also keep vitamins from spilling in your handbag.
Tiny Bites - Winner of The National Parenting Center Seal of Approval and the Mom's Choice Awards,
Tiny Bites food shears were created by first-time parent, Anila Nitekman who worried about choking
hazards when feeding her son. Her mom-preneur lightbulb went off one day while biting into grapes to
create appropriate bites to feed him. The self-professed scissor enthusiast created the on-the-go clippers
to turn any food into perfect bite-sized pieces, easy-to-eat strips and fun shapes and letters.
Transformers Rescue Bots High Tide Playset - Rescue Bots fans can dive into big sea adventures as
they take command of the Transformers Rescue Bots High Tide Playset! The new recruit, High Tide, now
acts as the new Rescue Bots command center for ocean rescues. Load the High Tide figure into the
command center console, then pull up on the lever to help HIGH TIDE assume full command of his ship.
When High Tide needs to dive below for a deep sea rescue, press down on the lever, and twist open the
hull to reveal High Tide converted into his mini submarine form! Preschoolers will be amazed at this easy
to do conversion. The High Tide Playset also comes with a capture cage with trap door and a crane with
multiple rescue tools.
Trendy Kid – Adorable pint size luggage for kids to tweens, Trendy Kid is the brainchild of, well, a kid.
These hard plastic shell rolling suitcases with matching hard-shell backpacks and blanket/pillow
“snoozys” feature highly colorful animal characters. Lola the Ladybug, Percy the Penguin, Tinko the

4. Tiger, Archie the Alien, Rusty the Robot and Bella the Butterfly are absolutely adorable in the hands and
on the backs of young travelers and easy to spot on the baggage carousel or on the way to school.
“Baby, Kids & Toys” is one of eight Consumer Product Events produces annually where products are
introduced directly to reporters and whose exhibitors are provided with the press contacts to do their own
publicity. Consumer Product Events was developed to save marketers the costs of a year-long PR
retainer and to help reporters easily gather all the products and interviews they need for their annual
news cycles.
The brainchild of Alyson Dutch, one of the nation’s top consumer product PR mavens and author of the
PR Handbook for Entrepreneurs, Consumer Product Events was established in 2009. This year’s
upcoming events include: “Valentine’s Day Gift Guide” on October 7
th
in New York City.
Consumer Product Events connects consumer packaged goods with the press who are looking to report
about them. Created by a PR veteran whose clients have included Champagne Mumm to Swatch, Mrs.
Fields Cookies to red carpet events with Elton John, Sting, and Michael Douglas -- we are matchmakers
for products and reporters.
###