Most businesses know they need content on their website, but which types are the most important and why?

1. 7 Types of Content
You Need On Your Website
The British Library
27th August 2015

2. Emily Hill: About Me
@AskEmilyHill
@WriteMySite
uk.linkedin.com/in/emilyjanehill/
slideshare.net/EmilyHill1
• Set up Write My Site in 2006:
www.writemysite.co.uk
• New copywriting training
website launching 2015:
www.AskEmilyHill.com

3. Who Needs Content Anyway?

4. Google likes content

5. Customers like content

6. Your whole funnel needs content

7. 1) Home Page

8. Bounce!

9. You need good signposting

10. 2) Product/ Service Pages

11. Benefits AND features

12. 3) Case Studies

13. Hero’s Journey
• Journey
• Death
• Rebirth

14. 4) FAQ

15. 5) Blog

16. Blogging works!
• Adding between 21 and 51 blog posts to your site
boosts traffic by up to 30% …
• … And when you’ve added at least 52 blog posts,
your traffic increases by 77%! (TrafficGenerationCafe)
• Companies that blog receive 97% more inbound links
• … and 434% more indexed pages than businesses
which do not blog (HubSpot)
From 34 Blogging Statistics for Small Businesses:
http://www.writemysite.co.uk/34-blogging-statistics-
small-businesses/2014/05/02/

17. 6) Multimedia

18. 7) Resources

19. Don’t Forget to Distribute!

20. Thanks for listening!
@AskEmilyHill
@WriteMySite
uk.linkedin.com/in/emilyjanehill/
slideshare.net/EmilyHill1
• Write My Site (copywriting
agency):
www.writemysite.co.uk
• Ask Emily Hill (copywriting
training):
www.AskEmilyHill.com