KPFZ Communications created a campaign plan for the High Plains Water District to improve awareness and public perception around water conservation. The letter outlines that KPFZ enjoyed learning about the important but unseen work of water conservation and educating others. It also commits to helping HPWD succeed and believes the recommendations in the campaign plan will improve awareness of HPWD's work.

1. Letter to the Client
Dear Adeline,
KPFZ Communications never considered the importance of water conservation and
the behind-the-scenes work that High Plains Water District takes on before this
opportunity. We have enjoyed the chance to improve HPWD’s community
perception and to educate many on water conservation behaviors.
The following pages explain our campaign plan for you and the research methods
and findings we took to draw these conclusions. We are committed to aiding HPWD
excel and we strongly believe that our recommendations will help improve
awareness and public perception of HPWD.
Spending countless time will be accounted priceless when we see HPWD succeed.
Our efforts put forward are shown throughout this informative campaign. If you
have any further questions or concerns with our plan, please reach out to me at
(832)-264-0032. If more convenient, you may email me at emilykeller9@gmail.com.
We look forward to the improvements and adaptations of HPWD when this plan is
implemented. Thank you for giving us the opportunity to give back to the
environment and understand more about the Lubbock community.
Sincerely,
Emily Keller
Account Manager
KPFZ Communications