AGR’s new strategy and AGM slides.

1. Welcome to 2015
Stephen Isherwood
Chief Executive

2. Stressed?

3. Sainsbury’s Christmas Advert

4. Maurice Levy, CEO, Publicis
“Today, advertising campaigns
are so targeted that they
are often not seen
by the general public”

7. Alain Visser, Marketing SVP, Volvo
“Volvo is keen to
disrupt the
spray and pray model”

9. Today’s agenda
9:30 Welcome and introduction
9:40 Keynote: Employer Brand Management - Richard
Mosley, People in Business,
10:20 Taking the Guesswork out of Global Graduate
Recruitment - CEB SHL Talent Measurement
10:45 Break
11:05 Future Trends in Graduate Development -
Development Beyond Learning
11:30 AGR Winter Survey
12:15 Working lunch/AGR AGM
13:30 Close

10. Winter Review
January 2015

11. Graduate Recruitment Survey
Winter Review 2015
Stephen Isherwood

12. The headlines
 Graduate vacancies up 11.9%
 1,422 vacancies unfilled last year
 c£2,000 spent per hire on marketing
 ¾ of members now in the schools market

13. Vacancies

14. Graduate vacancy changes
11.9%
4.3%
4.3%
-8.2%
1.7%
8.9%
-8.9%
0.6%
12.7%
5.1%
5.1%
15.5%
-3.4%
-6.5%
14.6%
14.7%
2015 (predicted)
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000

15. Top five high growth sectors
 IT/Telecoms 27%
 Public 23%
 Construction 22%
 Engineering/Industry 16%
 Investment Banking 12%
Nine sectors show a rise, three a decrease

16. Vacancies by sector in 2014
Accountancy or professional services firm 22.2%
Public sector 13.3%
Engineering or industrial company 12.7%
Retail 10.4%
Banking or financial services 9.7%
IT/Telecommunications 8.3%
Law firm 5.9%
Investment bank or fund managers 4.3%
Consulting or business services firm 3.2%
Construction company or consultancy 1.8%
FMCG company 1.4%
Energy, water or utility company 1.3%
Insurance company 0.5%
Other 0.9%

17. Vacancies by region in 2014
London 45.0%
South East 8.9%
West Midlands 6.7%
North West 6.3%
Scotland 5.9%
South West 5.2%
East Midlands 4.5%
Yorkshire and Humberside 4.2%
North East 2.6%
East of England 2.1%
Wales 1.9%
Northern Ireland 1.2%
Europe 1.7%
The Americas 1.5%
Asia 1.2%
The Middle East 0.4%
Rest of World 0.8%

18. Unfilled vacancies by sector
Base = 8,100
5.4%
11.8%
11.1%
7.7%
7.3%
5.9%
5.9%
4.8%
3.9%
3.4%
2.8%
2.7%
1.4%
1.4%
3.7%
All employers
IT/Telecommunications
Energy, water or utility…
Construction company…
Consulting or business…
Law firm
Insurance company
Accountancy or…
Public sector
Engineering or industrial…
FMCG company
Retail
Banking or financial…
Investment bank or fund…
Other

19. Applications and offers

20. Applications per vacancy
74.5
96.7
75.2
58.4
52.1
53.9
46.2
28.3
All employers
1-25 graduates
26-50 graduates
51-75 graduates
76-100 graduates
101-250 graduates
251-500 graduates
More than 500 graduates

21. Turn-down rates
14.4%
22.0%
20.6%
16.9%
15.4%
13.4%
13.2%
12.6%
10.6%
10.0%
8.4%
2.7%
19.7%
All employers
IT/Telecommunications
Law firm
Engineering or industrial company
Energy, water or utility company
Accountancy or professional…
Public sector
Construction company or…
Banking or financial services
Retail
Consulting or business services…
FMCG company
Other

22. Time to offer by sector
13
15
15
15
14
12
10
10
10
8
7
5
16
All employers
Public sector
Law firm
Engineering or industrial…
Banking or financial services
Construction company or…
Retail
Energy, water or utility company
Accountancy or professional…
FMCG company
IT/Telecommunications
Consulting or business…
Other

23. Proportion of previous hires
26.5%
56.4%
38.0%
36.6%
23.9%
21.4%
20.9%
18.4%
18.1%
17.3%
16.0%
14.3%
5.7%
6.4%
All employers
Law firm
Consulting or business services firm
FMCG company
Banking or financial services
Engineering or industrial company
Accountancy or professional…
Construction company or…
Insurance company
Energy, water or utility company
Retail
IT/Telecommunications
Public sector
Other

24. Graduate recruitment
marketing

25. Marketing spend
 c£20.5 million overall on marketing vacancies
 £94,750 mean marketing spend per employer for
2013-14
 9% increase in mean is predicted for 2014-15
 Still c.£2k marketing spend per vacancy

26. £4,400
£2,583
£2,059
£2,703
£2,254
£1,681
£1,464
£2,453
£1,367
£1,049
£635
£5,382
£2,676
£2,622
£2,331
£1,839
£1,458
£1,406
£943
£893
£833
£813
Law firm
IT/Telecommunications
Energy, water or utility company
FMCG company
Banking or financial services
Engineering or industrial company
Consulting or business services…
Investment bank or fund…
Retail
Public sector
Accountancy or professional…
2012-
2013
Marketing spend per vacancy by
sector in 2013 and 2014

27. £3,176
£2,379
£1,785
£1,180
£1,405
£850
£390
£3,113
£2,517
£1,565
£1,553
£1,093
£593
£405
1-25 graduates
26-50 graduates
51-75 graduates
76-100 graduates
101-250 graduates
251-500 graduates
More than 500 graduates
2012-…
2013-…
Marketing spend per vacancy by
number of graduates recruited in
2013 and 2014

28. 16.9
9.1
16.6
21.5
25.8
23.9
25.5
41.3
All employers
1-25 graduates
26-50 graduates
51-75 graduates
76-100 graduates
101-250 graduates
251-500 graduates
More than 500 graduates
University relationships for
marketing in 2014, by size of intake

29. University relationships for
marketing in 2014, by sector
16.9
33.9
24.8
19.6
19.0
18.1
17.4
16.6
15.9
15.6
14.5
14.2
13.1
8.2
6.0
All employers
Public sector
Accountancy or professional services firm
Law firm
Energy, water or utility company
Consulting or business services firm
Investment bank or fund managers
IT/Telecommunications
Engineering or industrial company
Retail
FMCG company
Construction company or consultancy
Banking or financial services
Insurance company
Other

30. Online vs. offline trends
 Use of social media is increasing
 <10% of marketing budgets when used
 Complements on-campus presence

31. Activities we measure for you
 Graduate attraction activities refer to:
– print
– online promotions
– social media
– on-campus presentations
– student competitions

32. Mean spend on key activities in 2014
and 2015
£21,250
£14,250
£26,000
£10,000
£11,250
£12,750
£19,500
£14,250
£27,500
£9,250
£9,250
£9,000
On campus
Print
Other online
promotions
Social media
Student
competitions
Other
2013/2014

33. Schools Recruitment

34. More employers involved
Base = 8,100
54.7%
68.2%
72.7%
2012-2013
2013-2014
2014-2015
(predicted)
 A steady rise in our members
 Complementing rise in graduate vacancies

35. Vacancies by sector
Base = 8,100
Retail 42.4%
Engineering or industrial company 15.7%
Banking or financial services 13.0%
Accountancy or professional services firm 7.7%
IT/Telecommunications 6.6%
Law firm 4.3%
Construction company or consultancy 2.8%
Energy, water or utility company 2.2%

36. Vacancies by type
40.3%
27.4%
12.4%
9.5%
10.9%
10.0%
5.5%
2.0%
9.5%
1.5%
47.0%
33.8%
18.7%
13.6%
12.6%
9.6%
8.6%
9.6%
11.1%
3.0%
51.5%
34.3%
21.7%
13.6%
13.1%
11.6%
9.1%
8.6%
7.6%
0.5%
Apprenticeships (Intermediate and Advanced)
Work experience
Higher Apprenticeships
Sponsored/incorporated university degree
programme
Gap year placements
School leaver training programme (leading to
professional qualification)
School leaver programme
Traineeships
Direct entry roles (BAU roles)
Other
2012-2013

37. Student vs. graduate marketing
 48 schools on average vs. 17 universities
 53.8% have marketing budget vs. 93.7%
 £39k average spend vs. £95k

38. Key challenges for 2015
 Increasing competition for top candidates
 Filling candidates with right skills
 Planning for reneges on offers

39. Your key hot topics
 Managing multiple entry routes
 Accounting for diversity in hires
 The best sources of hires incl. regional
differences

40. 2015 Events

41. AGR
Annual General Meeting
2015

42. AGM Agenda
Looking back to FY 2014
– Update on the associations activities for the year ended Mach 31st 2014
– Presentation and approval of the association’s annual accounts for the year ended
March 31st 2014
– Appointment of Peters, Elworthy and Moore as the association’s auditors
Looking forward – FY 2015 and beyond
– Update on investment in current strategic projects: membership, research, L&D
– Approval of the appointment of four new directors; Tom Banham, Head of
Academy Talent Acquisition, Nestle; Francesca Campalani, Senior Manager - Talent,
Acquisition, EVP and Branding, Lloyds TSB; Rob Fryer, Head of Graduate
Recruitment, Deloitte; Laura Yeates – Head of Graduate Talent, Clifford Chance
– Notification new Chair and Vice Chair; Chair – Alison Heron, Global University
Relations Director, GSK; Vice Chair and Treasurer – Miranda Davies, Emerging
Talent Director, Thales
– Adjustment to constitution to protect the mutual trading status of the association

43. Looking back to
2014

44. AGR Vision
‘We are an employer-led organisation whose goal is to
ensure that our members can recruit and develop the best
emerging talent for their needs and the needs of the UK
economy’.
We will do this by bringing together employers, the education sector, supplier partners
and policy makers to:
• Campaign for the better development of emerging talent employment and career
skills.
• Articulate the needs of employers who recruit and develop emerging talent.
• Disseminate and promote excellence and innovation in the resourcing and
development of emerging talent.
We will fulfil our purpose by focusing on activities that deliver the best solutions in an
ethical and transparent manner using a collaborative and inclusive approach.

45. 1st Student Recruitment Trade Show

46. Business activities
• Transparent Director recruitment
• Record conference attendance
– Over 500 at the Celtic Manor
– Nearly 200 at the Development Conference
• Membership consistent at 722 (729)
• Policy influencing
– dinner with APG on Universities & HE Minister
– Member of GPA and HEAR policy committees
– Invited onto NUS Future of Work commission
– Invited onto BIS steering group reporting on
Graduate Employment practices

47. 2014 Accounts
• Trade show implemented
• No L&D activities
• Profit before tax misleading as it includes value for AGR CSL
• Gains include £23.7k from investments and £31.5k from AGR CSL
• Appointment of PEM
2014 2013 %+/- £+/-
Turnover 993,520 916,303 8% 77,217
Operating profit 16,343 7,517 117% 8,826
Total recognised gains 72,911 39,440 85% 33,471
Selling/admin expenses 993,977 944,661 5% 49,316

48. Looking forward
2015
and beyond

49. Communications
Learning & Development
Content matrix
Research
Membership
& Events
Comms channel
management
Magazine editing
Website management
PR oversight
Social media
IT systems
Management of research
driven content
Annual surveys
Research based projects
Dissemination of
research based work
Management of member
relations
Management of events
Growth of member base
Sponsorship
arrangements
Management of AGR
learning based content
and activities
Training courses
L&D based commissions

50. Strategic projects
L&D Research Membership
Scope of AGR
learning based
content and
activities
Training courses
Delivery
mechanism
L&D based
commissions
AGR research
requirements
Policy & analysis
Research
mechanisms
Delivery
mechanisms
Survey of
membership
views & needs
Governance
structure
Create
manifesto
Charlie Reeve Ben Jackson Keith Dugdale
Project
Scope
Project lead

51. AGR Research & Information
Strategy Update
January 28th 2015
Prepared by: Ben Jackson

52. Key project goals
• Provide members of all types and levels with relevant data,
insights and knowledge sharing opportunities
• Enable members to better inform internal decisions and
business cases
• Engage members in more strategic-level discussions
• Define the AGR’s Policy direction and activities through
research
• Re-capture the “voice of the membership” via surveys and
membership engagement activities
• Establish a more defined, structured and sustainable
Research Function within AGR

53. The story so far
• Project initiated October 2015
• Multiple activities since then, including:
• Review of all AGR R&I outputs, and those of other membership
organisations
• Employer roundtable
• Multiple 1-2-1 meetings with employer, university and supplier members
• Presentation and data gathering at 5 x AGR Sector Focus Groups
• Met with other research providers (AGCAS, NCUB, REC)
• Membership survey released December 2014 (218 member responses)
• Strategy for R&I to be agreed by end February 2015

54. Key themes identified
Data / Market
Analysis Segmented strategy
Case studies
Student /
graduate trends
Metrics
Global

55. What do you want from the AGR?

56. Next steps
• Prepare strategy draft for AGR Board Review (w/c February
9th)
• Incorporate amendments as required
• Detail mechanisms for delivery of strategy to AGR Board
• Release Research and Information Strategy to members
(March 2015)
• Form Research steering group to implement strategy

57. Thank you!
• For further information about the Research & Policy Strategy
project, or to contribute your thoughts to the project:
Ben Jackson
+44 (0)7763 348 739
+44 (0)20 3740 2007
Ben.Jackson@talentpunk.com

58. Membership engagement project
• Development of strategic plan
• Set growth targets for membership
• Restructure membership proposition
• Increase size and scope of AGR team
• Establish a sourcing and nominations
committee
• Review and reconstitute the Advisory Council
• Modernise the constitution

59. Manifesto
• All work experience over 1-2 weeks to be paid
• Increase in work experience opportunities
• Improve enterprise education in schools and
universities
• Better careers advice and guidance in schools
• All stakeholders work harder to resolve social
mobility issues
• Improve the work permit process for
international students

60. Other activities
• Manifesto launch – see agr.org.uk
• Content driven events
• Birmingham to host Recruitment Conference
• Development Conference in March

61. Trade Show, 3rd Feb, The Brewery

62. Mutual trading
“Upon the winding up of the association, any surplus
assets of the association remaining after the satisfaction
of all its debts and liabilities must be paid to the current
members and those having ceased membership in the
previous 5 years, in a reasonable relationship to their
contributions paid. A donation out of the surplus can be
made to the Careers Service Trust or such other
charitable institution or institutions having objects similar
to the Objects or to another body the objects of which
are the promotion of charity and anything incidental or
conductive to the same, providing the donation is
approved by all of the members to whom the surplus
assets would be payable.”

63. Fond farewells
Terence Perrin
Chair
Karen Martin Donna Miller
Adrian Thomas Charlie Reeve Iain Heath

64. AGR Research & Information
Strategy Update
January 28th 2015
Prepared by: Ben Jackson

65. Key project goals
• Provide members of all types and levels with
relevant data, insights and knowledge
sharing opportunities
• Enable members to better inform internal
decisions and business cases
• Engage members in more strategic-level
discussions
• Define the AGR’s Policy direction and
activities through research

66. The story so far
• Project initiated October 2015
• Multiple activities since then, including:
– Review of all AGR R&I outputs, and those of
other membership organisations
– Employer roundtable
– Multiple 1-2-1 meetings with employer,
university and supplier members
– Presentation and data gathering at 5 x AGR
Sector Focus Groups
– Met with other research providers (AGCAS,

67. Key themes identified
Data /
Market
Analysis
Segmented
strategy
Case
studies
Student /
graduate
trends
Metrics
Global

68. What do you want from
the AGR?

69. Next steps
• Prepare strategy draft for AGR Board Review
(w/c February 9th)
• Incorporate amendments as required
• Detail mechanisms for delivery of strategy
to AGR Board
• Release Research and Information Strategy

70. Thank you!
• For further information about the Research
& Policy Strategy project, or to contribute
your thoughts to the project:
Ben Jackson
+44 (0)7763 348 739
+44 (0)20 3740 2007
Ben.Jackson@talentpunk.com