As a marketer, it can be tough to predict how successful your email campaign will be. You might feel like your copy and design is on point, but it’s hard to know whether or not you’ve got a bonafide inbox hit on your hands before you hit ‘send’. Luckily, the folks at Really Good Emails have made collecting and sharing the best campaigns on the web their business. Literally. Join inbox tastemakers Mike, Matthew and Sean from Really Good Emails as they walk through the ins and outs of sending slam dunk mailings every time, regardless of what you do or who you’re targeting. Original Air Date: 12/17/15

2. MIKE NELSON MATTHEW SMITH SEAN KENNEDY JAMIE BRADLEY
REALLY GOOD EMAILS EMMA
&
SPEAKERS
ReallyGoodEmails.com Myemma.com

7. WHITE SPACE
NON-”STOCKY”
IMAGERY
LEADING CUES
CONTENT BLOCKS
HIERARCHY
CLEAR CTA
FONTS

19. BAD
HIERARCH
Y

24. DON’T BE AFRAID TO BE CREATIVE

25. BAD IMAGERY

26. BAD IMAGERY

30. BAD TYPOGRAPHY

31. BAD TYPOGRAPHY

36. BAD LAYOUT

42. INTERESTS
READERS
CLEAR HEADLINE
SUPPORTING
IMAGE
JOIN
CONVERSATION
INTRO TEXT CLICK TO READ
SURPRISE /
DELIGHT
LONG-FORM?

45. 1 COLUMN?
2 COLUMN?
BOTH?

46. DOESN’T USE
“CLICK HERE”
“BUY NOW”
“LEARN MORE”

47. USES MINIMAL TEXT

48. DAILY?
WEEKLY?
SPECIAL
EXTRAS

49. SHOW. DON’T TELL.