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How consumers use technology and its impact on their lives

  1. HOW CONSUMERS USE TECHNOLOGY AND ITS IMPACT ON THEIR LIVES Emma Lewis 76360136 Assignment 2 Unit 1: Evolution of Digital Marketing
  2. INTRODUCTION Evolution of Technology 1870 1964 1973 1976 1992 2000 1971 1974 1989 1994 The first commercial typewriters were introduced Ray Tomlinson created the email as part of a program for ARPANET The first commercial fax machines were brought in to use Motorola were first company to mass produce the the first handheld mobile phone IBM announced the first floppy disk The first true smartphone made its debut, created by IBM Microsoft’s first attempt at a tablet, a prototype that Bill Gates introduced A small firm named MITS made the first personal computer, the Altair. Tim Berners- Lee, a British scientist, invented the World Wide Web The first USB technology began development by Ajay Bhatt of Intel Desai (2017)
  3. INTRODUCTION Connected Consumed Conscise “to join or be joined with something else” OXFORD DICTIONARY OXFORD DICTIONARY OXFORD DICTIONARY “to use fuel, energy, or time, especially in large amounts” “giving a lot of information clearly and in a few words; brief but comprehensive.” Technology has made us Oxford Dictionary (2020)
  4. ACCESS TO THE INTERNET 58.7% of the global population is connected to the internet 96.9% 854 mil China has the highest number of internet users Kuwait has the highest internet penetration rate Internet World Stats (2019) - Statista (2019)
  5. DIGITAL DEVICES USED BY AUDIENCES “A digital device is a physical unit of equipment that contains a computer or microcontroller” OXFORD DICTIONARY Desktop TelevisionTablet Smartphone E-Reader Home Appliances Statista (2020) - Oxford Dictionary (2020)
  6. DIGITAL DEVICES USED BY AUDIENCES 53% Mobile 43% Desktop 3% Tablet 1% Other 21%222% increase of internet mobile traffic in the last 7 years Digital Devices used to access the internet: of users use a second device whilst already on a computer Broadband Search (2020 - Smallbusiness (2016) - Statista (2020)
  7. HOW CUSTOMERS SEARCH FOR INFORMATION 92% of all internet searches are made on Google 40,000 65% queries are asked a second on Google of internet users use Google Chrome Statcounter (2020)
  8. 60% of users have used chat boxes in the last 12 months HOW CUSTOMERS SEARCH FOR INFORMATION 20%43% of internet searches are made by voice assistants 39% of internet searches are done on android devices of Instagram users use it to research new products Hosting Facts (2020) - Optinmonster (2020)
  9. WHAT CONSUMERS BUY ONLINE 47%67% 3.53 trillion of total global purchases are made online of smartphone owners still “window shop” retail eccomerce worldwide is worth Optinmonster (2020) - Think with Google (2020)
  10. WHAT CONSUMERS BUY ONLINE 46% 30% 35% 26% 18% 25% 40% 32% 37% 27% 39% 23% Clothes WHAT WOMEN BUY WHAT MEN BUY Household Goods Travel Event Tickets Technology Books/Magazines Optinmonster (2020)
  11. ONLINE VIDEO CONSUMPTION 300 54% 20% hours of videos are uploaded to Youtube a minute average minutes a day spent watching online videos globally 2018 2020 2021 of consumers want to see video content from brands of people exit a video after 10 seconds 67 mins 84 mins 100 mins Merchdope (2020) - Mohsin (2020)
  12. CONSUMER TRENDS 75% of US households will have a smart speaker by 2025 40%95% use PayPal to pay for online goods 63% abandon a cart due to extra shipping costs of Gen Z have a smartphone INCREASE IN MOBILE SHOP MINIMUM DATA ENTRY IMPORTANCE OF SHIPPPING GROWTH OF VOICE RECOGNITION DMI (2020) - Meyer (2020)
  13. CONSUMER TRENDS 11x 3.8 billionincrease in ROI from influencer marketing than other traditional marketing styles Active social media users in 2020 GROWTH OF SOCIAL INFLUENCERS DMI (2020) - Kramer (2018)
  14. SUMMARY Connected Consumed Conscise - Over the half the global population are on the internet - Growth of social media and portable devices - Most appliances that we use daily are digital - Nearly half of all purchases are made online - Information is at our fingertips with search engines - All content, even videos, can be consumed on the go
  15. THANK YOU.
  16. REFERENCES Broadband Search (2020) Mobile vs Desktop internet Usage Available from Desai (2017) Evolution Of Technology In Finance – Infographic Available from infographic/ DMI (2020) 20 Influence Marketing Stats that will surprise you Available from statistics-that-will-surprise-you Hosting Facts (2020) Internet Stats & Facts Available from internet-facts-stats/ Internet World Stats (2019) Available from: top25.htm Kramer (2018) The Impact of Influencer Marketing on Consumers Available from Merchdope (2020) 37 Mind Blowing YouTube Facts, Figures and Statistics – 2020 Available from Meyer (2020) Evolving Ecommerce: 14 Trends Driving Online Retail In 2020 Available from ecommerce-trends-leading-the-way Mohsin (2020)10 Video Marketing Statistics That You Need to Know in 2020 Available from Optinmonster (2020) Conversion Rate Optimization Blog Available from https:// Smallbusiness (2016) How Your Customers Use Different Digital Devices Throughout the Day Available from usage/ Statcounter (2020) Search Engine Market Share Worldwide Available from https:// Statista (2019) Countries with the highest number of internet users as of December 2019 Available from internet-users-in-selected-countries/ Statista (2020) Which is the most important device you use to connect to the internet, at home or elsewhere? Available from consumer-electronic-devices-by-internet-access-in-the-uk/ Think with Google (2020) Available from global-online-purchase-data/