HOW CONSUMERS USE
TECHNOLOGY AND ITS
IMPACT ON THEIR LIVES
Emma Lewis
76360136
Assignment 2
Unit 1: Evolution of Digital Marketing

INTRODUCTION
Evolution of Technology
1870
1964 1973 1976 1992 2000
1971 1974 1989 1994
The first
commercial
typewriters
were
introduced
Ray Tomlinson
created the
email as part
of a program
for ARPANET
The first
commercial
fax machines
were brought
in to use
Motorola
were first
company to
mass produce
the the first
handheld
mobile phone
IBM
announced
the first floppy
disk
The first true
smartphone
made its
debut, created
by IBM
Microsoft’s
first attempt
at a tablet,
a prototype
that Bill Gates
introduced
A small firm
named MITS
made the
first personal
computer, the
Altair.
Tim Berners-
Lee, a British
scientist,
invented the
World Wide
Web
The first USB
technology
began
development
by Ajay Bhatt
of Intel
Desai (2017)

INTRODUCTION
Connected Consumed Conscise
“to join or be
joined with
something else”
OXFORD DICTIONARY OXFORD DICTIONARY OXFORD DICTIONARY
“to use fuel,
energy, or time,
especially in large
amounts”
“giving a lot of
information clearly
and in a few
words; brief but
comprehensive.”
Technology has made us
Oxford Dictionary (2020)

ACCESS TO THE INTERNET
58.7%
of the global
population is
connected to
the internet 96.9%
854 mil
China has the
highest number
of internet users
Kuwait has the
highest internet
penetration rate
Internet World Stats (2019) - Statista (2019)

DIGITAL DEVICES USED BY AUDIENCES
“A digital device
is a physical unit
of equipment that
contains a computer
or microcontroller”
OXFORD DICTIONARY
Desktop
TelevisionTablet
Smartphone
E-Reader
Home
Appliances
Statista (2020) - Oxford Dictionary (2020)

DIGITAL DEVICES USED BY AUDIENCES
53% Mobile
43% Desktop
3% Tablet
1% Other
21%222%
increase
of internet
mobile traffic
in the last 7
years
Digital Devices used to access
the internet:
of users use a
second device
whilst already
on a computer
Broadband Search (2020 - Smallbusiness (2016) - Statista (2020)

HOW CUSTOMERS SEARCH FOR INFORMATION
92% of all internet searches
are made on Google
40,000
65%
queries are asked a
second on Google
of internet users use
Google Chrome
Statcounter (2020)

60%
of users have used
chat boxes in the
last 12 months
HOW CUSTOMERS SEARCH FOR INFORMATION
20%43%
of internet searches
are made by voice
assistants
39%
of internet searches
are done on
android devices
of Instagram users
use it to research
new products
Hosting Facts (2020) - Optinmonster (2020)

WHAT CONSUMERS BUY ONLINE
47%67%
3.53 trillion
of total global
purchases are
made online
of smartphone
owners still
“window shop”
retail eccomerce worldwide is worth
Optinmonster (2020) - Think with Google (2020)

WHAT CONSUMERS BUY ONLINE
46% 30%
35% 26%
18% 25%
40% 32%
37% 27%
39% 23%
Clothes
WHAT
WOMEN
BUY
WHAT
MEN
BUY
Household Goods
Travel Event Tickets
Technology Books/Magazines
Optinmonster (2020)

ONLINE VIDEO CONSUMPTION
300
54%
20%
hours of videos are uploaded
to Youtube a minute
average minutes a day spent watching
online videos globally
2018
2020
2021
of consumers want to see
video content from brands
of people exit a video after
10 seconds
67 mins
84 mins
100 mins
Merchdope (2020) - Mohsin (2020)

CONSUMER TRENDS
75% of US households will
have a smart speaker
by 2025
40%95% use PayPal to pay
for online goods
63% abandon a cart due
to extra shipping costs
of Gen Z have a
smartphone
INCREASE IN MOBILE SHOP MINIMUM DATA ENTRY
IMPORTANCE OF SHIPPPING GROWTH OF VOICE RECOGNITION
DMI (2020) - Meyer (2020)

CONSUMER TRENDS
11x 3.8
billionincrease in ROI
from influencer
marketing than
other traditional
marketing styles
Active social media
users in 2020
GROWTH OF SOCIAL INFLUENCERS
DMI (2020) - Kramer (2018)

SUMMARY
Connected Consumed Conscise
- Over the half the
global population
are on the internet
- Growth of
social media and
portable devices
- Most appliances
that we use daily
are digital
- Nearly half of
all purchases are
made online
- Information is at
our fingertips with
search engines
- All content, even
videos, can be
consumed on the go

THANK YOU.

REFERENCES
Broadband Search (2020) Mobile vs Desktop internet Usage Available from
https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics
Desai (2017) Evolution Of Technology In Finance – Infographic Available
fromhttps://www.quorumtraining.co.uk/blog/evolution-of-technology-in-finance-
infographic/
DMI (2020) 20 Influence Marketing Stats that will surprise you Available from
https://digitalmarketinginstitute.com/en-gb/blog/20-influencer-marketing-
statistics-that-will-surprise-you
Hosting Facts (2020) Internet Stats & Facts Available from https://hostingfacts.com/
internet-facts-stats/
Internet World Stats (2019) Available from: https://www.internetworldstats.com/
top25.htm
Kramer (2018) The Impact of Influencer Marketing on Consumers Available
fromhttps://www.themarketingscope.com/influencer-marketing-on-consumers/
Merchdope (2020) 37 Mind Blowing YouTube Facts, Figures and Statistics – 2020
Available from https://merchdope.com/youtube-stats/
Meyer (2020) Evolving Ecommerce: 14 Trends Driving Online Retail In 2020
Available from https://www.bigcommerce.co.uk/blog/ecommerce-trends/#14-
ecommerce-trends-leading-the-way
Mohsin (2020)10 Video Marketing Statistics That You Need to Know in 2020
Available from https://www.oberlo.co.uk/blog/video-marketing-statistics
Optinmonster (2020) Conversion Rate Optimization Blog Available from https://
optinmonster.com/online-shopping-statistics/
Smallbusiness (2016) How Your Customers Use Different Digital Devices Throughout
the Day Available from https://smallbusiness.com/tech/digital-device-daily-
usage/
Statcounter (2020) Search Engine Market Share Worldwide Available from https://
gs.statcounter.com/search-engine-market-share
Statista (2019) Countries with the highest number of internet users as of December
2019 Available from https://www.statista.com/statistics/262966/number-of-
internet-users-in-selected-countries/
Statista (2020) Which is the most important device you use to connect to the internet,
at home or elsewhere? Available from https://www.statista.com/statistics/387447/
consumer-electronic-devices-by-internet-access-in-the-uk/
Think with Google (2020) Available from https://www.thinkwithgoogle.com/data/
global-online-purchase-data/