“Personal Branding is what people say about you when you are not in the room.” Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well. As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.

1. Personal Branding
Through Social Media
Emma M. Byrd

2. Digital Footprint…
• Passive Digital Footprint
• Information that is collected about you without your knowledge.
• Active Digital Footprint
• When you intentionally release information about yourself onto the internet.
• Your digital footprint impacts your E-Reputation.
• Keep in mind, 78% of recruiters check search engines to find out
more about you.
• Social media sites are checked by 63% of recruiters.

3. Before I Started Branding…
• Googling Emma Byrd…
• Emma Byrd – young elite gymnast
from Idaho
• Mary E. Byrd – pioneer in astronomy
education
• Several Obituaries

4. • Googling Natalie Sherer…
• Natalie Sherer – well known musician, mainly pianist
• Click on link to LinkedIn
account of another Natalie
and look to you your right
just a bit….
Let's Google our GSG President!

5. Actually…
• Our Natalie is actually
the first link when
Googling her name…
• She's also very
photogenic…

6. The Many Faces of
Natalie

7. What is Personal Branding?
Marketing yourself and your
character, passion, and skills
as a brand.
Establishing an impression of who
you are and what you have to
offer on the minds of others.

8. How can Personal Branding Benefit
You?
• Increased Connections & Quality of Connections.
• Increased Opportunities –VolunteerWork, Leadership /Team
Building, Conference Invites, Social Gatherings,Careers
• Greater Mindshare - Collaboration
• Association with a Certain Marketable Niche
• Greater Credibility, Recognition, & Prestige
• Higher PerceivedValue

9. Why is Personal Branding Important?
Connections
Work
Recruiting
Ads
Resumés
How most people
find jobs.
How employers
find you.

10. warm personality
caring
respectful
love for learning
collaborative
organized
patient
love for teaching
tech integration
mathematics
SPED & 504
mentoring
Accomplishing Personal Branding with Social Media
- DesigningYour Brand -
1) Think about your
character, passion, and
skills.These should be
the real authentic you.
STRENGTHS

11. warm personality
caring
respectful
love for learning
collaborative
organized
patient
love for teaching
tech integration
mathematics
SPED & 504
mentoring
Accomplishing Personal Branding with Social Media
- DesigningYour Brand -
1) Think about your
character, passion, and
skills.These should be
the real authentic you.
2) Decide who you want
to market to & what
might interest them
the most.
STRENGTHS

12. Accomplishing Personal Branding with Social Media
- DesigningYour Brand -
Gather up your selected strengths by deciding upon what
marketable niche you desire most. Create a "slogan".
Bubbly mathematics educator with a knack for tech, SPED,
and organizing events and programs.
• Brands that encompass too much become too "busy". Keep this
in mind when creating your brand.
• You also don't want your brand to be too pin-point or it may
have too little to expand upon later down the line.

13. Accomplishing Personal Branding with Social Media
- DesigningYour Brand -
• Decide on your "brand name". If your name is more unique,
like Natalie's) no problem. If not, add your middle initial
perhaps. Just make sure it's still the real authentic you.
• Take a professional photo. Make sure
you're smiling, that the photo seems
inviting.
Emma M. Byrd

14. Accomplishing Personal Branding with Social Media
- DesigningYour Brand -
Create a professional email.This should comprise of your name,
as few numbers as possible, & only . - _ ~ symbols. (I suggest
Gmail.) If you have a blog or website not tied to you but a
particular strength/subject, create a separate email for it.You
can pay through Gmail to buy a domain relating to the
blog/website, also something I suggest.
emmambyrd@gmail.com
techteachesblog@gmail.com

15. Accomplishing Personal Branding with Social Media
- PublishingYour Brand -
Create profiles with your new email, picture, and brand name on
social media you want to use professionally. Search online for the
tools most valued in your field, and always include LinkedIn.Give
thought to making a blog (Blogger, Edublogs,Wordpress) or a
professional website (Wix).These can be used similar to LinkedIn
but with more creative freedom and you can add projects or
personal opinion articles.

16. Accomplishing Personal Branding with Social Media
- PublishingYour Brand -
• Keep a consistent look/design
throughout your social media.
• Keep a consistent profile
picture, "brand name", email,
and "slogan" throughout your
social media.
• CONSISTENCY is key here!
Warm & Cozy

17. Accomplishing Personal Branding with Social Media
- UseYour New Media to Build Connections -
• Aside from Facebook, you don't usually need to know people
on a personal level to connect with them online.
• The bigger your circle, the more visible you become.
• Add those you have met at social gatherings, conferences,
networking events, etc.
• Consistently check out the "PeopleYou May Know" section.

18. Accomplishing Personal Branding with Social Media
- UseYour New Media to Build Connections -
• Seek out influencers, leaders in
your field, and those who have
already established themselves
in the media world.
• Follow those of interest (you
don't have to know them to
follow.)
• Join and follow
organizations/groups.

19. Accomplishing Personal Branding with Social Media
- UseYour New Media to Build Connections -
• Ask questions and for advice.
• Collaborate on a projects
• Help and assist those who reach out.
• Participate in group/forum conversations.
• Give recognition to those who help you.
• Leave constructive, uplifting comments.
• Repost your connections' posts.

20. Accomplishing Personal Branding with Social Media
-What to Publish/Post to EnhanceYour Brand -
• Develop a unique and genuine
voice in your posts.
• Take a strong stand and speak
your opinion.There's no
notoriety in being bland.
• Tap into the emotions of your
readers/followers.
• Write conversationally, using "you"
instead of "somebody".
• Share milestones.

21. Accomplishing Personal Branding with Social Media
-What to Publish/Post to EnhanceYour Brand -
• Post useful content that the group you're marketing towards would
find valuable.Teach those around you.
• Know your platform and the acceptable terminology, tone of voice.
• Use multimedia (audio & visual).
• Learn to say no to media that doesn't align with your brand.

22. • Googling Emma Byrd…
• Emma Byrd – young elite gymnast from Idaho
• Mary E. Byrd – pioneer in astronomy education
• Several Obituaries
• Pictures Altered
• Twitter Profile Picture (right)
• Instagram & Pinterest scattered
After I Started Branding…
First row of images
on Google search.

23. After I Started Branding…
• Googling Emma M. Byrd…
1) MyTwitter Account (2nd link)
2) My LinkedIn Account (4th link)
3) My Pinterest Account (5th link)
4) My DeviantArt Account (6th link)
5) My Instagram Profile (7th link)
First row of images
on Google search.

24. After I Started Branding…
• LinkedIn…
• Connection Doubled
• 3 Non-Personal Connections
• 19 ProfileViews in 2 Months
• Those with 3rd & Higher Linkages
Viewed Profile
• 24 Endorsement in 2 Months
• 1 Non-Connection Follower

25. After I Started Branding…
• Twitter…
• 24 Non-Personal Follows (38 total)
• Added to 5 Follow Lists by Other
Users
• 10 Likes onTweets
• 3 @EmmaMByrd

26. After I Started Branding…
• Pinterest…
• 50 New Followers
• Most Popular Pin: Repined 86Times

27. After I Started Branding…
• Instagram…
• Only Owned for 4Weeks
• 40 FollowersTotal
• 14 Non-Personal Followers
• Most Likes on 1 Photo: 7

28. WatchingYour Brand Grow
• Read anything sent your way: posts, reposts, comments, etc.
• Watch how many people follow you and what other kind of people
they follow.
• Respond to any criticism to better brand and reanalyze your goals.

29. Contact Me
• Email: emmambyrd@gmail.com
Find More Information
• Pinterest (Personal Branding
Board): EmmaMByrd