BJ Mannyst b2b b2c marketing in the new normal.

B2C / B2B
Marketing In
New Normal
For The New Normal

● Take the time to assist your
clients or prospects
● Form a trusting relationship
with others during these
uncertain times
● Work on improving your skills.
Especially on the ones that
help the bottom-line
● Your partners and team need
your support to survive
● Find new markets
● Create new products and
solutions
● Show your support for a
universal cause
● Give thanks
WHAT CAN YOU & YOUR TEAM DO TODAY?

—Emmanuel “Manny” Omikunle of BJ MANNYST /
FOUNDERS UNDER 40™ GROUP
“COVID-19 has crippled the world, leaving
many small medium businesses struggling
to survive and many waking up to the
reality of re-assessing their business
strategies and tactics. Even marketing will
have to be adjusted. “

Content Marketing Pay For Boost
Strong Multi-Channels
Leverage Local Markets
Pull With Inbound Faster Plan & Automate
Here Is 18 Tips On What You Need For New Normal Marketing
01 02 03
04 05 06

Adapt Pipeline Tactics Be Clear What You Want
You Know The Signs When
Marketing Needs Fixing
Data Driven Time
CMO Who Show, Get More
Money Key Strategy Wisdom
07 08 09
10 11 12

Agile Marketing In New
Normal
Urgency Marketing On
Steroids?
13 14
Love People
Love UncertaintyGood Business Model?Get DAM
15
16 17 18

Content
Marketing
Quality Relevant Selective
01

Selective Content
• It’s just not a good use of time and resources
to keep pumping out content for content
sakes.
• Just stop and think. What do my targets need
and want? How can you present it
differently?
• Have you done SEO research, or asked
targets? Done analysis on which material is
needed the most?

…More
● Do you have great ideation and content creation processes?
● Is your social media management the best? Tip: Get a social
media management software
● Is your community management and engagement the best?
● Is your content collaboration working out?
● Is content distribution working?
● Do you have the right tools to analyze content marketing
strategy?

Better Local
Leverage Local Marketing
02

Leverage Local
Markets
If there was ever a time to be a local giant, now’s
the time. Your local market might not be
perfect however with all this anti-
globalization you may want to reconnect
with your local community. Plus, I think
everything is local when on the internet,
right?

…More
● See if you can find online directories that allow access
to local markets. Got to build up your backlinks.
● Leverage social media to remind people of your local
connection and your local commitments
● Invest time and money in location-based mobile
advertising aggressively
● Find a way to attract local leads that offer you their
email address

…More
● Make sure to follow good privacy policy and email
marketing rules.
● Segment your email with a good CRM software. . .you
just have to communicate direct to your customers
● Be one with the people

Need Boost
Got To Pay For Boost
03

Pay For Boost
Every social media platform is just not
encouraging that full organic reach because
they want you to pay for it…those S.O.Bs. So
my fellow founders and business owners pay
for the boost because that’s one crucial way
to break through the noise and choices. So
much! So much noise and me too content.

…Which Means
● You’ve got to have money to spend to standout
● Look into improving your paid search advertising
● Improving paid social
● Advertising on platform / sites that have huge good
reach but need revenue badly
● You will do one message or campaign for the whole of
the company brand and it’s vision
● You will then need the ones for the products, services,
and specific targets which you can turn on and off

Strong Pull
Make Quality Leads Come
04

Pull With Inbound
Some say inbound marketing is dead for B2B and
it’s all about ABM “Account Based
Marketing”. I say you will need every
possible tactic to bring in business. Social
selling, outbound, inbound, referral, ABM,
cold email, etc.

…More
● You will need a few content that builds trust, provides
value as well as reassurance of stability
● Increasing educational resources can be very powerful
in reminding people to stick with you
● People are engaging and craving engagement more so
engage them with relevant material
● Improve your email nurturing approaches with better
marketing automation
● Create more videos, white papers, webinars, and
livestreams so you stay top of mind

Multi-Channel
Be Strong In Key Channels
05

Strong Multi-
Channels
It’s also known as an integrated marketing
strategy, which is just making sure your
messages are present at different venues of
information. So that you are aiding prospects
through the decision journey.

● This is not about just promoting but about building
brand awareness and trust
● Use it to build trust and loyalty
● Get repeat business
● It usually involves a well done SEO, Social media
management, marketing, communication, good
judgement, search advertising, social advertising,
email, events, influencers, media, partners, etc.
● So in a new normal this is your chance to improve

Plan &
Automate
Find The Tools That Help
06

Faster Plan &
Automate
Everything is so fast today. In this new reality
just can’t afford not to plan properly, plan
faster, and execute faster. It might be a great
competitive advantage with the addition of
A/ML/AI (Automation, Machine Learning,
Artificial Intelligence) . Tip: Digital
Transformation

● Improve your marketing
● Improve your strategy and strategic thinking
● Improve your trustworthiness
● Improve your relationships
● Improve your communications
● Improve your digital transformation
● Improve your optimism
● Improve convincing customers that you can add real
value
● Improve your pricing strategy

Adjust
Pipeline
Adjust Pipeline Tactics
07

Adapt Pipeline
Tactics
Yeah you may need to stop what you were doing
prior to covid-19 and figure out a new way to
get leads. You need to think very well about
what areas of the economy are financially
healthy and look into how to solve their
problems. I hear everyone is going crazy for
ecommerce and weed. . .well not too sure
about weed.

● Focus more on warming up your leads with nurturing,
supportive, education-heavy content to drive
awareness.
● Did you know more people prefer images, and video
than text content?
● Quality, different and entertaining if possible material
that helps and supports your target audience while
they face uncertainty.

Attention
Branding
T
A
D
Just pushing your logo or
your one way agenda is
just asking for failure.
Today, your brand and
organization needs to
have attributes like a
human friend. There to
listen, chat, love and
support.
The attention economy is
fast, furious, tricky and
can be complex for any
business. You have less
than 10 seconds to grab
and hook people.
Got To Be
Mobile
Mobile is where there’s a
huge amount of user
attention because
everything begins with
mobile. So get into
mobile marketing.
A
P

Data Time
Make Better Decisions
08

Data Driven Time
As a marketer or manager or business owner,
having the right data at the right time is so
critical. As I write this section, I wondered. . .
when do we know we have gathered enough
data? The trend in marketing is to eliminate
data silos and basically have a huge 360
about a consumer or a business client.

T
A
D
To Be Creepy
or Not Be
Creepy?
So I will write the tips for
this section however I
will state that data,
cheap storage,
computing power, and
A.I is about to make
living in society very
uncomfortablely creepy.
A
P

…or Is It Creepy
Time?
● Realize that people are ad and content overwhelmed
● With quality data you can better understand todays
customers and tomorrows. And also notice how bad
people hate your disruptive ads.
● The data will also remind marketers that everything we
do is driven by the markets.
● And the data helps in directing your strategies and
tactics. This is a moment to use data to really
understand your consumers. JUST DON’T BE CREEPY!

…or Just Helpful
● Data can help you focus on the why
● With data you can play the long game not the quick
buck game
● When you understand with data you create meaningful
bonds
● Even use AI platforms to understand tone and word
choices communicated on social media or via chat box.
● With the right tools you can perform more micro
segments which means efficient use of marketing
dollars

Data Thoughts Time
There’s always data trickling down or up from
something or someone. Someone has to
collect it, someone has to analyze, interpret,
integrate, secure, share and take action on
data. Sounds fun till you realize the effort
that goes into working with data. A tiny error
can mess up the whole thing.

…Let’s See
● Need quality data
● Need up to date data
● Need to keep storing everything forever…so we say
● Need to hire data scientist or analyst or find the
software
● Need to prevent cyberattacks and ransomware
● Need to turn into a spy business organization that’s’
spying and tracking people’s habits 24/7 ??
● Need analysis forever?

…Let’s See
● Need data to keep staying relevant so staff can trust it.
● Need to have all your data in one place?? That’s up to
you.
● Need a data platform that takes all of the manual labor
out of data collection and storing
● Need tools that are easy for non-tech people to use
and access
● Need to incorporate some predictivity with A.I / ML
● Need to hire really incorruptible humans

You Want
What?
Know What You Want
09

Be Clear What You
Want
If you are still unsure what you want out of life
or out from your business, then my friend
you are just wasting time. In this new reality
or new normal your marketing and your
business better reconnect with your core
strategy because it’s tough without
directions.

● Take a moment to reassess your strengths and
weakness
● Write down the threats and opportunities and clarify
what’s a GREEN and what’s a RED
● How will you get to that S.M.A.R.T goal
● What digital transformation tools do you need?
● Who do you need to hire?
● What processes do we need to have?
● Who is going to keep you accountable?

For CMO or
Marketers
Got To Convince To Get More
Support
10

CMO Who Show, Get
More Money
As a marker or any other job for that matter,
performance is crucial. I think sales and
marketers have that the hardest yet we are
the first to get cut from companies. Tech guy
shows up does some coding and gets paid
regardless whether the product sales or not.
Even saying that doesn’t change the fact that
a CMOs marketing strategies and tactics
must work for him/her to get more funds.

● Ignore the previous page. Get upset when some
people don’t value sales and marketing people.
Thinking our function is as clear as accounting or hr.
● Marketing is art and science. Yet to get more funds you
better have data.
● Make sure the others or you understand ROI from
marketing doesn’t happen overnight.
● Know what you want and be clear about what you’re
asking for

● Know what is currently being done
● Know where you need improvement in your marketing
● Convince with benefits and the impact to bottom-line
● Know how to focus on efficiency and
● Be prepared to prove that a tactic is working
● Prepare and Know your digital marketing strategy
● Find as many credible allies internally and externally to
assist in educating other team members

Know Signs
Got To Know Signs When
Marketing Needs Major Fixes
11

You Know The Signs
When Marketing
Needs Fixing
There will be moments when you will pivot or
need to fix marketing strategies and tactics.
Just wanted to let you know what to look for.
For further assistance, feel free to reach out.
So here are quick signs your digital marketing
isn't working.

● No traffic and / or sales after spending ad dollars
● You are getting some return but spending more to
acquire versus the cost of product
● So many quality control issues with your digital assets
like misspelled company name or product name or
wrong detail
● Using the post-and-pray tactic
● Yeah…when 2+2= whatever random shit - - you will
know this isn’t efficient

● Not knowing what will get reaction because you failed
to know your targets loves and hates
● You’re seeing decent traffic, likes, and follows but no
conversions
● Not attracting the visitors that are likely interested in
your offers, have money, and authority to purchase
● Not even getting email subscribers
● The results from your SEO are terrible
● Paid adverts is a waste because of poor copywriting or
targeting

● You are just winging it…basically no thought in
anything
● Not even doing keyword searches or asking customers
what resources do they need
● Your website isn’t ranking high in the search results
● Not knowing how to monitor and analyze whether
your marketing efforts are actually yielding results.
● Not tracking key performance indicators (KPIs)
● No multi lead sources

● Poor strategies and tactics
● No clear and consistent message or visualization
material
● Your revenue goals aren’t been met
● Not having a good marketing mix
● Not having the will or confidence to make corrections

Relevant
Content
Landing Page 72
%
17
%
Did you know only 17% of
marketers use landing
page A/B tests to
improve conversion
rates. (HubSpot, 2020)
72% of marketers worldwide
said relevant content
creation was the most
effective SEO tactic
(Marketing Profs)
Text Content
Text will always be the
foundation of search so
making sure there’s text
around your website's
assets still helps. Video
is hot now…everything
starts with text.

Marketing
Game Plan
Got To Have Some Plan
12

Key Strategy
Wisdom
For some of you all this marketing talk is just too
basic. So I and the BJ Mannyst team said lets
just include the basics again because every
marketer are f__ geniuses.

● As a marketer you need to prepare SMART goals,
objectives, partners, man power, marketing plan
● Know what’s your budget range because effective
marketing is not free
● Do you have a clear Unique Selling Proposition (USP)
and clear benefits?
● How well have you defined your ideal target? Do you
know how to reach them consistently?
● Do you have methods to receive feedback?

● You know what you should do…post this question
weekly or monthly to clients “what do you think of our
product?”
● The art of product detail is not hard but it takes good
attention to detail to get it right. Emphasize key
aspects. Stand out with some creativity.
● Need good distribution channel and partners
● Is your pricing strategy well thought out?
● How will you promote successfully?

Social
Followers
Did you know one way to
keep followers is to
understand why people
are following your brand
in the first place?

Marketing
Agile
Got To Be Agile To Market Agile
13

Agile Marketing In
New Normal
You’ve got to be fast and agile in the new
normal. I and the BJ Mannyst team have
always compared agile to sports like football,
soccer, basketball, etc. because all are games
that force adapting movements on a dime.
Every forward momentum may not turn into
points however you keep agile, proactive,
persist, adjusting, etc.

● There’s like more problems and issues due to covid-19
than ever says the man who sees opportunities.
● It’s time to innovate and experiment and reduce
downside risk
● Customers interest and flavors changes faster so agility
will be your friend
● Digital transformation is ramping up
● Marketing must keep evolving
● Marketing must keep understanding journeys and
removing frictions

Urgency
Marketing
Got To Have Sense of Urgency
14

Urgency Marketing
On Steroids?
If there’s ever a time when a sense of urgency is
called for, this is it folks. This is f___ sink or
swim. I and I’m sure you are swimming too.
Lets get focusing on wanting to survive the
current situation. You’ve got to try and test
to get the right return. Let me be clear,
everything in this guide is meant for people
who are not harming / exploiting people and
animals just to make money.

…Move Your Ass
● Step up your collaboration, mutual love and mutual
goals.
● Step up your determination
● Step up your fearlessness
● Fill gaps in your operation quickly
● Focus on what matters
● Get really into monitoring, measuring, and analyzing
faster cause your window is now
● For further assistance, reach out to our team:
jenn@bjmannyst.com / jenn@foundersunder40.com

In People
Business
People Do Deals With People
15

“research from Boston
Consulting Group
indicates that when
companies populate
their upper
management ranks with
diverse workers, their
revenue-earning
capacity jumps 19
percentage points. This
phenomenon may be
due to the increased
innovation that emerges
from a range of
viewpoints.“
WI
N

So Love People
For all you marketers, people or organizations
who still think one skin or ethnic group is
superior, you are really screwed in the next
decade. Different people are coming, like
people with genetic modification, people
with mechanical parts, people with
enhancements, people who don’t look
exactly like you. So for your own survival
embrace people powered by God.

…Diversity Is
Not A Threat
● Your survival or business survival is dependent on
diversity whether you like it or not.
● As founders or marketers it is important that everyone
stands under the same support, encouragement,
universal values
● The fact is diverse and inclusive companies drive
innovative results
● Establish a sense of belonging for everyone

…Diversity Is
Not A Threat
● A leader that gets it and loves it should be leading
● Quotas is not a solution if the culture doesn’t embrace
and value differences.
● If 50% or more of customer base or employees in
functions are too similar, you are just asking for
trouble
● You know what …try having team exercises or retreats
more often. A family camp day.
● Try to encourage joy and connection, minimize fear

…Diversity Is
Not A Threat
● The use of “fit” in the hiring process sometimes is
misused. It should be used for discovering if people
have similar universal values about work, life, people,
family, responsibility not about having gone to similar
schools or have same skin color.
● My dear marketers and founders…God did not
concentrate great talent in one body type.

“The trouble arises when we
are not spreading love
or understanding for
people in our own
neighborhoods who are
different from us. They
might be of different
backgrounds, identities
or faiths. Practicing love
and understanding
should be a norm for
everyone. “
H
EY

Digital Marketing
Asset Management
As time goes with your marketing you will crave
better tools to assist you in keeping things
organized. A Digital and Marketing Asset
Management Technology is one of those
tools. It is a tool that helps your organization
keep control, monitor, provide flexibility,
access, deter bad intentions, etc. of your
digital marketing assets.

● It’s for digital assets like images, video, audio, and
documents that’s being exchanged within your
company, customers, partners, and suppliers
● It is making sure delivering the right content to the
right people with the right policy and protocol
● It’s also like a repository of information…having
everything your team needs to perform at their best
● I guess this could be a knowledge management/ DM /
CRM / CMS tool as well

Your Business
Model
How Do You Make Money?
17

Good Business
Model?
Even AirBnB has to reassess their whole business
model. It’s going to be an offering that
survives however the volumes may take time
to return. Clearly this section is about
business models and maybe your business
needs reassessments. Honestly, times like
these are perfect ways to take note what
industries survive pandemics which ones
don’t. Hint: Stick close to the essentials.

● The sooner you identify problems with your business
model the better for you and VCs
● Don’t fall into the habit of changing and pivoting
because of some trend or fad or news
● Use good judgement and carefully assess everything
● The better you know what people value and are willing
to pay for the better for you
● So if you do make changes to your target, brand,
business model, etc. . .everything including your
marketing strategy will need change

Reasons
Reasons to change include
too competitive, you’ve
become a commodity,
can’t differentiate, out
dated, recession,
regulations, low
margins, little demand,
out of money, new
investors, consumer
taste changed, and so
on. Reach out to us:
jenn@bjmannyst.com /
jenn@foundersunder40.
com

Love
Uncertainty
Change Uncertainty
Uncomfortable Fear
Unknown
18

Love Uncertainty
Change is happening as I write this. Change is
also the only way that any species advances
in this game of life. So my dear founders and
marketers now is the perfect time to be
curious and create opportunities.

…How To
Embrace It
● Run and hide under a rock if you want. Don’t do that.
● Try and learn something new
● Don’t engage the unknown too recklessly
● Pickup books or watch movies that inspire the
imagination
● Accept that you can’t predict the future
● Learn not to fear change
● Change comes whether you want it or not

…How To
Embrace It
● Develop processes that allow you live for a big why.
preferably something like writing a book or visiting an
Amazonian village or win a Gold Medal in sleeping
● Find out what happened in the past and what did
others do
● Go through the process and understand this moment
will pass
● Watch some happy films, comedy, listen to upbeat
music, go out and be of assistance to others wisely

Resources
FURTHER ASSISTANCE
● For quick service - business-marketing-assistance via email/WhatsApp
https://store.bjmannyst.com/2020/02/servicequick-business-marketing-assistance.html
● Info@bjmannyst.com

Resources
FURTHER RESOURCES
30 Plus Signs Your Service Startup or Service Business Stands Out
https://mblog.bjmannyst.com/2017/04/30-signs-your-service-startup-service-business-stands-
out.html
Tips For Founders Who Want To Stop Selling Themselves Short
https://mblog.bjmannyst.com/2018/02/tips-for-founders-who-want-to-stop.html
UPDATED How Founders Can Have A Meaningful & High Achievers Life - Founders Under 40™ Group
Sponsor
https://mblog.bjmannyst.com/2017/11/how-founders-can-have-meaningful-achievers-life.html
Get Your Red Crab Ass Off Christmas Island - Part 2
https://mblog.bjmannyst.com/2016/12/part2get-your-red-crab-ass-off-christmas9.html
How To Become a Fair Founder In An Unfair World - Founders Under 40 Group Sponsor
https://mblog.bjmannyst.com/2017/08/how-to-become-fair-founder-in-unfair-world.html

CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, and infographics & images by
Freepik.
THANKS
Do you have any questions? Did
we miss somethings?
jenn@bjmannyst.com /
jenn@foundersunder40.com
For further inspiration or
assistance with your
ecommerce, service business,
or marketing, please
continue for great offers.

BJ Mannyst b2b b2c marketing in the new normal.

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