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L A S V E G A S
PA L M S P R I N G S
L O S A N G E L E S
3 K E Y
L E A R N I N G S &
P L A C E S T O
W A T C H
2014
USA
TR...
C A L I F O R N I A
T R E N D T R I P 2 0 1 4 
•  The four ages of Las Vegas and how the city’s business
model is still ev...
3
L A S V E G A S
T H E F O U R
B U S I N E S S
A G E S
4
Improving
the initial petrol stations revenue
ADDING CASINOS TO PETROL STATIONS
ADDING HOTEL ROOMS TO CASINOS
ADDING THE...
5
Improving the initial casinos revenue
ENLARGING TARGET TO FAMILIES AND WOMEN
CREATING VISUALLY THEMED-HOTELS WITH
ATTRAC...
6
Targeting a new level of clients
AIMING AT HIGH-END AND LUXURY CLIENTS
CREATION OF BLING-CHIC HOTELS, LARGE
LUXURY SHOPP...
Finding a new business model
GAMING IS NOW 36% OF LAS VEGAS
REVENUE
LEVERAGING NIGHT LIFE AND CLUBBERS
INTRODUCING NIGHT-C...
8
Riviera Hotel – Palm Springs
R E J U V E N A T I N G
E C O N O M Y
H O T E L S
P A L M S P R I N G S
ACE HOTEL
Former Howard Johnson, with an
attached Denny’s restaurant
New vintage, black and white, hip
atmosphere and desi...
SAGUARO HOTEL
Former Holiday Inn: usual three-storey
buildings with central pool 
New colourful design, including
humour, ...
HARD ROCK HOTEL
Former chain hotel with inside patio
and balconies
New design to integrate the brand’s
personality and fea...
12
H O M E
S P I R I T
H O T E L S
L O S
A N G E L E S 
Palihouse – Los Angeles
PALIHOUSE HOTEL
Reconversion of a large house, keeping the variety in room
size and form, and the personnality of the plac...
14
N E W
C O N C E P T S
T O W A T C H
Deus Ex-Machina (Los Angeles)
MIXING CUSTOMIZING WORKSHOPS AND
CONCEPT STORES IN ONE PLACE
C U S T O M / C O N C E P T
S T...
Neon Museum (Las Vegas)
DOCUMENTING WHAT SURROUNDS US
M O D E R N L I F E
M U S E U M S
Salt Air (Los Angeles)
BASIC TABLEWARE, FRESH MOOD AND
RAW PRODUCTS
F R E S H R E S T A U R A N T S
TREND TRIPS
NeoPlaces organizes two international Hospitality Trend Trips every year.
TO DISCOVER AND ANALYZE NEW PLACES A...
DISCOVER OUR AGENCY
Contact us
EMMANUELLE MORDACQ
+ 33 (0) 609 311 827
CONTACT@PLACES-CONSULTING.COM
Follow us on Twitter ...
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NeoPlaces Trend Trip California 2014

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The 2014 NeoPlaces Trend Trip to California
Discover how Las Vegas' Business Model is eveloving again and new experiential concepts

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NeoPlaces Trend Trip California 2014

  1. 1. L A S V E G A S PA L M S P R I N G S L O S A N G E L E S 3 K E Y L E A R N I N G S & P L A C E S T O W A T C H 2014 USA TREND TRIP
  2. 2. C A L I F O R N I A T R E N D T R I P 2 0 1 4 •  The four ages of Las Vegas and how the city’s business model is still evolving •  The rejuvenation of economic hotels in Palm Springs •  The Home Spirit hotels in Los Angeles •  New concepts to watch
  3. 3. 3 L A S V E G A S T H E F O U R B U S I N E S S A G E S
  4. 4. 4 Improving the initial petrol stations revenue ADDING CASINOS TO PETROL STATIONS ADDING HOTEL ROOMS TO CASINOS ADDING THE MAXIMUM LIGHTS ON THE BUILDING TO BE CHOSEN PROPOSING FREE DRINKS, CHEAP FOODS AND NICE WOMEN TO ENSURE LONGER STAYS F I R S T A G E D E S E R T C A S I N O H I D E A W A Y S
  5. 5. 5 Improving the initial casinos revenue ENLARGING TARGET TO FAMILIES AND WOMEN CREATING VISUALLY THEMED-HOTELS WITH ATTRACTIONS AND SHOWS ENLARGING REVENUE SOURCES BUT NOT CONCLUSIVE AS A REPLACEMENT OF GAMES S E C O N D A G E D I S N E Y - S T Y L E E N T E R T A I N M E N T
  6. 6. 6 Targeting a new level of clients AIMING AT HIGH-END AND LUXURY CLIENTS CREATION OF BLING-CHIC HOTELS, LARGE LUXURY SHOPPING MALLS AND GASTRONOMIC RESTAURANTS HOTELS CREATED WERE FULL HOTELS WITH COMPLETE SERVICE OFFER AND USUAL LUXURY HOSPITALITY BUSINESS MODEL T H I R D A G E L U X U R Y E X C E S S I V E
  7. 7. Finding a new business model GAMING IS NOW 36% OF LAS VEGAS REVENUE LEVERAGING NIGHT LIFE AND CLUBBERS INTRODUCING NIGHT-CLUBS AND FAMOUS DJ TO CREATE TRAFFIC REJUVENATING VISITORS PROFILE FAVORING SECRETIVE ENTRANCES AND DARK BUILDINGS F O U R T H A G E N I G H T L I F E 7
  8. 8. 8 Riviera Hotel – Palm Springs R E J U V E N A T I N G E C O N O M Y H O T E L S P A L M S P R I N G S
  9. 9. ACE HOTEL Former Howard Johnson, with an attached Denny’s restaurant New vintage, black and white, hip atmosphere and design, keeping the old furniture and playing it casual chic
  10. 10. SAGUARO HOTEL Former Holiday Inn: usual three-storey buildings with central pool New colourful design, including humour, trendiness and relax atmosphere
  11. 11. HARD ROCK HOTEL Former chain hotel with inside patio and balconies New design to integrate the brand’s personality and features.
  12. 12. 12 H O M E S P I R I T H O T E L S L O S A N G E L E S Palihouse – Los Angeles
  13. 13. PALIHOUSE HOTEL Reconversion of a large house, keeping the variety in room size and form, and the personnality of the place Home feeling created with homey specific details (furniture, outdoor organisation …)
  14. 14. 14 N E W C O N C E P T S T O W A T C H
  15. 15. Deus Ex-Machina (Los Angeles) MIXING CUSTOMIZING WORKSHOPS AND CONCEPT STORES IN ONE PLACE C U S T O M / C O N C E P T S T O R E S
  16. 16. Neon Museum (Las Vegas) DOCUMENTING WHAT SURROUNDS US M O D E R N L I F E M U S E U M S
  17. 17. Salt Air (Los Angeles) BASIC TABLEWARE, FRESH MOOD AND RAW PRODUCTS F R E S H R E S T A U R A N T S
  18. 18. TREND TRIPS NeoPlaces organizes two international Hospitality Trend Trips every year. TO DISCOVER AND ANALYZE NEW PLACES AND THEIR WAY TO BUILD BUSINESS WE VISIT TRENDY AND NEW PLACES, BUT ALSO LONG-STANDING SUCCESSFUL HOSPITALITY CONCEPTS AND OPEN OUR MINDS TO INNOVATIVE HAND-PICKED CONCEPTS OUTSIDE THE INDUSTRY This presentation is an extract of a full report available for purchase MORE THAN 30 CONCEPTS ARE STUDIED, ANALYZED AND WIDELY ILLUSTRATED ... FOR EASE OF USE AND COMMUNICATION ALL AROUND YOU. PRICE: € 449 HT - AVAILABILITY: MARCH 28, 2014. You can be part of the next Trend Trip NEXT DESTINATION: BALTIC STATES (JUNE) AND SHANGHAI (END OF YEAR). A VISIT TO FEEL, EXPERIMENT AND TEST PLACES: AN IMMERSIVE TRIP TO FUEL YOUR CREATIVITY AND EFFICIENCY. WHO CAN BE INTERESTED? HOSPITALITY MANAGERS, MARKETING TEAMS, DEVELOPMENT, RESEARCH & INNOVATION MANAGERS ... PREORDER RESERVATIONS & INFORMATION: CONTACT@PLACES-CONSULTING.COM 18
  19. 19. DISCOVER OUR AGENCY Contact us EMMANUELLE MORDACQ + 33 (0) 609 311 827 CONTACT@PLACES-CONSULTING.COM Follow us on Twitter and Linkedin @NEO_PLACES HTTP://WWW.LINKEDIN.COM/COMPANY/NEO-PLACES 19

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